Author: Graham Brown By 2011, One in Five of the world's mobile owning youth will be living in India. Check out the latest presentation on mobile youth India by mobileYouth. Available for download @ http://www.mobileyouthnet.com

1. By 2011, one in five of world’s mobile youth will be living in india By Graham D Browntwitter @GrahamDBrown The mobileYouth® Report 2010 Key Facts: MobileYouth India Download this document mobileYouthnet.com All statistics are sourced from the 2010 mobileYouth report MobileYouthReport.com 1

2. Key Facts India 1) India is YoungHalf (47%) of all Indians are under 30 (compared to 34% USA, 27% Germany). There are 550 million Indian Youth 2) India will become world’s largest youth mobile market India will pass china reaching 281m activations. By 2011, indian mobile youth will outweigh the complete US mobile market for all ages. 3) MNP is a major threatMobile number portability. indian mobile operators face a serious threat from volume driven strategies compounding churn and $6bn in lost revenues in 2010. The mobileYouth® Report 2010 2

3. India mobile youth reach 300m INDIAN YOUTH WILL PASS TOTAL USA ALL-AGE MARKET BY 2011 The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 3

4. India Leads world in youth mobile ownership Passes china in 2010 to reach 281m activations 255m $58b $31b 281m 97m CHINA $21b The mobileYouth® Report 2010 $21b 32 USA $19b 76m JAPAN INDIA SUBSCRIPTIONS (AGE <30) VALUE $BN PA BRAZIL 4 SOURCE MOBILEYOUTH DATA 2010 AGES 5-29

5. MNP accelerates Youth Churn Operators will lose $6n in 2010 as a result of switching, inactivity and secondary accounts Mobile Number Portability Spikes youth churn Churned youth accounts mn pa Cost to operators $m pa The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and churn counted as switched network, secondary or inactive accounts 5

6. Metrics drive dilution in 20-29 yrs Targeting net additions results in growth of secondary accounts and revenue dilution Youth Penetration passes 100% in 2010 Mobile penetration % The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 6

7. Download This Powerpointand more… The mobileYouth® Report 2010 MobileYouthNet.com 7

8. www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown The mobileYouth® Report 2010 8