SlideShare une entreprise Scribd logo
1  sur  22
What is
The Social Customer?
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presentation
The Social Customer is not
about
social media
flickr: festivalculturadigitalbr
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer is about
understanding customers
as social beings
flickr: K.Kendall
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer is
either connected
or connecting
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
They’re always ready to connect
81% of youth under 25 sleep with their phone next to their bed
74% reach for their smartphone immediately after waking up
flickr:Apenas Imagens
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
95% teens text while driving when alone
When they’re alone,
the Social Customer seeks to connect
compared to
32% who text while driving when a friend is in the car
flickr: fung.leo
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: derricktakase
Connection is survival
71% of youth would rather spend their last $10
on topping up their Phone than on food
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer
prefers offline interaction
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
67%of people say
their #1 preferred form of communication
is face-to-face
ahead of voice calls, texting and social media
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: Meral Crifasi
what’s more important is not better online tech
but better
offline relationships
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
http://www.flickr.com/photos/7601902@N03/9245222155/
sizes/l/in/photostream/
flickr: jaswooduk
Online is meaningless
without offline
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
The Social Customer
doesn’t want to be your friend
on
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
our social networks are wider
but our connections are thinner
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
today, he only has 1
in 1985, the average American has 3 people he can confide in
(25% of the average american
has no one to confide in)
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
14 - 17 year olds have 1,500 friends listed on facebook
but have only interacted with 155 of these “friends”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
They want deeper connections
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
the social customers don’t want MOre connections
The Social Customer
cares deeply about privacy
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Only 4.7% teens share their “real” relationship status on facebook
52% of teens check their social media privacy settings weekly
61% of teens set social media settings to “most private”
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Youth don’t care about privacy for it’s own sake.
flickr: Fort Meade
Youth care about privacy because
it’s a key part in building relationships and in developing their identity
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr
youth are the forefront of
the social customer wave
understand the youth market
and you’ll understand
the risks and opportunities
of the social customer
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presentation

Contenu connexe

Plus de Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
Graham Brown
 

Plus de Graham Brown (20)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
 
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
 
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
 
Marketing is no Longer Hollywood
Marketing is no Longer HollywoodMarketing is no Longer Hollywood
Marketing is no Longer Hollywood
 
Customer Experience is no longer about telling the brand story
Customer Experience is no longer about telling the brand storyCustomer Experience is no longer about telling the brand story
Customer Experience is no longer about telling the brand story
 
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
 

Dernier

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Dernier (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

[mobileYouth] What is The Social Customer?

  • 1. What is The Social Customer? Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 2. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 3. The Social Customer is not about social media flickr: festivalculturadigitalbr Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 4. The Social Customer is about understanding customers as social beings flickr: K.Kendall Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 5. The Social Customer is either connected or connecting Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 6. They’re always ready to connect 81% of youth under 25 sleep with their phone next to their bed 74% reach for their smartphone immediately after waking up flickr:Apenas Imagens Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 7. 95% teens text while driving when alone When they’re alone, the Social Customer seeks to connect compared to 32% who text while driving when a friend is in the car flickr: fung.leo Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 8. flickr: derricktakase Connection is survival 71% of youth would rather spend their last $10 on topping up their Phone than on food Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 9. The Social Customer prefers offline interaction Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 10. 67%of people say their #1 preferred form of communication is face-to-face ahead of voice calls, texting and social media Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 11. flickr: Meral Crifasi what’s more important is not better online tech but better offline relationships Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 12. http://www.flickr.com/photos/7601902@N03/9245222155/ sizes/l/in/photostream/ flickr: jaswooduk Online is meaningless without offline Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 13. The Social Customer doesn’t want to be your friend on Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 14. our social networks are wider but our connections are thinner Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 15. today, he only has 1 in 1985, the average American has 3 people he can confide in (25% of the average american has no one to confide in) Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 16. 14 - 17 year olds have 1,500 friends listed on facebook but have only interacted with 155 of these “friends” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 17. flickr: festivalculturadigitalbr They want deeper connections Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation the social customers don’t want MOre connections
  • 18. The Social Customer cares deeply about privacy Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 19. Only 4.7% teens share their “real” relationship status on facebook 52% of teens check their social media privacy settings weekly 61% of teens set social media settings to “most private” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 20. Youth don’t care about privacy for it’s own sake. flickr: Fort Meade Youth care about privacy because it’s a key part in building relationships and in developing their identity Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation flickr: festivalculturadigitalbr youth are the forefront of the social customer wave understand the youth market and you’ll understand the risks and opportunities of the social customer
  • 22. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation