http://www.youthresearchstore.com/collections/loyalty for more Youth Loyalty insights

1. Is Price Key to Youth Loyalty?
Youth Mobile Loyalty: is Price Key?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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2. Is Price Key to Youth Loyalty?
What drives youth loyalty?
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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3. Is Price Key to Youth Loyalty?
Not discounts, offers or price
...easy come easy go
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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4. Is Price Key to Youth Loyalty?
Loyalty isn’t a programme
Loyalty is created through service
experience not marketing
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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5. Is Price Key to Youth Loyalty?
Creating loyal youth mobile customers is...
Failing to Deliver
a basic
service
experience
#1 contributor to churn
...common things done uncommonly well
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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6. Is Price Key to Youth Loyalty?
Loyalty isn’t a cool, fun, ad campaign
Loyalty starts with the metrics you
choose not your creative agency
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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7. Is Price Key to Youth Loyalty?
Loyalty is a Social Process
Youth aren’t loyal to brands
they’re loyal to what those brands
do for their Social Universe
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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8. Is Price Key to Youth Loyalty?
Loyalty is a Social Process
Youth switch provider after
consulting friends and
online opinion leaders
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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9. Is Price Key to Youth Loyalty?
Youth will stay with a provider even if they are
more expensive or don’t have the right handsets
Youth don’t switch unless
you piss them off
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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10. Is Price Key to Youth Loyalty?
Loyalty lies in addressing the 3 Key Pain Points
of youth mobile usage
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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11. Is Price Key to Youth Loyalty?
Loyalty Insights @ The Youth Research Store
“Youth Loyalty: Is Price Key?”
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More subjects include:
* Mobile money
* Emerging markets
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* Youth mobile behavior
www.YouthResearchStore.com/collections/loyalty
MOBILEYOUTH ®
youth marketing mobile culture since 2001
MOBILEYOUTH ® Youth Marketing Mobile culture research - www.mobileYouth.org
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