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What Does Nokia Need to Do Now? by mobileYouth

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Graham Brown
Graham Brown

Download this Presentation http://www.mobileyouthreport.com/nokia001

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2 Tier Youth Market NOKIA: WHAT MA © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 NOKIA: WHAT MATTERS NOW? DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
© mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
HOW THE RUEES HOW THE RULES HAVE CHANGED © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
© mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
“ My first cell phone was a Nokia – so I’m a little fond of them” Jennifer 25, San Francisco © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
“ Nokia is not just a brand for me, it is a life style.. But i wanna warn you that you can be addicted to Nokia! ” Ayşe Akdere 29 , Istanbul © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
"I'm now in a turning point with Nokia phones. They had always been the best and most durable. That is not so clear now, the brand has lost its image of security and durability for its users.” Edu 23, Madrid © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
Nokia is too universally used in China. (Not “niche” enough, as “niche” is one of the coolness index amongst Chinese youth) Zhu Jin long, 17 Shanghai © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
THE TWO-TIER YOUTH THE TWO-TIER YOUTH MARKET © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
NOKIA NEEDS TO NOKIA NEEDS TO BUILD DIALOGUE © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
BUILD PERMISSION BUILD PERMISSION ASSETS © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
© mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
© mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com

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What Does Nokia Need to Do Now? by mobileYouth

  • 1. 2 Tier Youth Market NOKIA: WHAT MA © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 NOKIA: WHAT MATTERS NOW? DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 2. © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 3. HOW THE RUEES HOW THE RULES HAVE CHANGED © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 4. © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
  • 5. “ My first cell phone was a Nokia – so I’m a little fond of them” Jennifer 25, San Francisco © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 6. “ Nokia is not just a brand for me, it is a life style.. But i wanna warn you that you can be addicted to Nokia! ” Ayşe Akdere 29 , Istanbul © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 7. "I'm now in a turning point with Nokia phones. They had always been the best and most durable. That is not so clear now, the brand has lost its image of security and durability for its users.” Edu 23, Madrid © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 8. Nokia is too universally used in China. (Not “niche” enough, as “niche” is one of the coolness index amongst Chinese youth) Zhu Jin long, 17 Shanghai © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 9. THE TWO-TIER YOUTH THE TWO-TIER YOUTH MARKET © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 10. NOKIA NEEDS TO NOKIA NEEDS TO BUILD DIALOGUE © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 11. BUILD PERMISSION BUILD PERMISSION ASSETS © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
  • 12. © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
  • 13. © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
  • 14. Download Charts, Data and Stats on Youth Mobile Culture http://www.MobileYouthReport.com