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mobileYouth Asia LIVE!,[object Object],Episode 10,[object Object],The Small Little Things,[object Object]
The next time you’re involved in …,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
… creating a Youth MVNO,[object Object],flickruofdenver,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
… launching a BIG ad campaign,[object Object],flickrroytsaplinjr,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
… or a multi-million dollar rebrand,[object Object],~ $386,000 USD for a new logo,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Ask yourself,[object Object],Does the answer,[object Object],really need to be this,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Ask yourself,[object Object],Does the answer,[object Object],really need to be this,[object Object],BIG,[object Object],?,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Ask yourself,[object Object],Does the answer,[object Object],really need to be this,[object Object],COMPLICATED,[object Object],?,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Ask yourself,[object Object],Does the answer,[object Object],really need to be this,[object Object],EXPENSIVE,[object Object],?,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Often, simple is better,[object Object],flickr minimalistphotography101.com,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Simple answers work,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
What’s the appeal of big answers?,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Getting rid of excess budget?,[object Object],flickrimages_of_money,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Immortalizing yourself?,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Immortalizing yourself?,[object Object],"I don't want,[object Object],to achieve immortality,[object Object],through my work...,[object Object],I want to achieve it,[object Object],through not dying.“,[object Object],—Woody Allen,[object Object],CC David Shankbone,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Or, do you want simple answers, but … ,[object Object],flickr: scrippsbee,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
don’t really understand the question?,[object Object],flickr: scrippsbee,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
It happens to all of us,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Circle K is the first,[object Object],and biggest,[object Object],convenience store,[object Object],in Indonesia,[object Object],flickrjoecrawford (artlung),[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
In 2009,,[object Object],7-Eleven arrived,[object Object],and young people,[object Object],suddenly stopped,[object Object],going to Circle K,[object Object],CC myke2020,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Circle K,[object Object],started selling,[object Object],whatever 7-Eleven,[object Object],was selling …,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Circle K,[object Object],started selling,[object Object],whatever 7-Eleven,[object Object],was selling …,[object Object],and spending more,[object Object],money on advertising,[object Object],…,[object Object],… to no avail,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Circle K,[object Object],started selling,[object Object],whatever 7-Eleven,[object Object],was selling …,[object Object],and spending more,[object Object],money on advertising,[object Object],…,[object Object],… to no avail,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
7-Eleven,[object Object],actually became,[object Object],a COOL place,[object Object],to hangout,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
7-Eleven,[object Object],actually became,[object Object],a COOL place,[object Object],to hangout,[object Object],a convenience store!?!,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
7-Eleven became cool,[object Object],with a shoestring,[object Object],advertising budget,[object Object],flickrcalleecakes,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
While Circle K …,[object Object],“Why would anyone hangout in front of Circle K?  It’s usually dark and a bit scary.  Maybe it’d be different if there weren’t those drunks and thugs with tattoos hanging out there. Or the drunk and tattooed thugs.”,[object Object],Iskandarsyah Putra, 19, Jakarta,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Then,[object Object],Circle K,[object Object],had,[object Object],a light bulb moment,[object Object],… literally,[object Object],flickrrebeccaselah,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
7-Eleven had better,[object Object],outside lighting and,[object Object],a sitting area …,[object Object],acomfortable place,[object Object],to hangout,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
It’s not about,[object Object],making the place,[object Object],a cooler hangout place,[object Object],than the competitor,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
It’s about,[object Object],providing a place,[object Object],for the young people,[object Object],who already want to,[object Object],hangout at Circle K,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
So they prototyped,[object Object],a store with bright,[object Object],outside lighting,[object Object],and a sitting area,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
With great success,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
The next time you have BIG answer …,[object Object],flickrcarbonnyc,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Ask yourself,[object Object],flickrericmolina,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Am I answering the right question?,[object Object],flickr: robertcouse-baker,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
Maybe we can help you,[object Object],ask better questions,[object Object],Contact us:,[object Object],Ghani Kunto,[object Object],Business Development Manager for Asia,[object Object],ghani.kunto@mobileYouth.org,[object Object],+852 8 176 365 0,[object Object],http://mobileYouth.Asia,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]
or maybe you’re ready for some answers,[object Object],http://mobileYouthReport.com,[object Object],Download Charts http://www.mobileyouthreport.com,[object Object]

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mobileYouth Asia LIVE: The Small Little Things

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  • 38.