2. Mobile is Changing Everything
The way we search, eat, shop, travel, learn, communicate, pay, entertain
ourselves and give is evolving rapidly to mobile
Connect with Target Affinity Groups using MobiTree
MobiTree: one platform for you to advertise Online, SMS, Email and Mobile
marketing to hyper local interest-driven prospective customers
anywhere on any device
Great for stores, restaurants, financial services, consumer package goods,
apparel, realtors, hotels, resorts, spas, small business owners and more
eCoupons Title Sponsor
Full Page Mobile Ads Interactive Polling, Surveys, Games
Web and Mobile Banner Ads Commercials
Promotions Rich Banners
Podcast Sponsor More…
3. Building Local Mobile and Online
Social Communities Around Brands
We create Mobi Apps, Websites and Campaigns for affinity groups
MobiTree Ecosystem MobiTree’s platform embeds advertisers in group’s ecosystem
The Mobi: all-in-one Mobile App &
Website for anyone, any device.
MobiTree Ecosystem
4. Advertising with MobiTree
Bringing you and social communities together.
Target your customers and discover the power of hyper-local,
community focused mobile and online advertising with MobiTree
Major advertisers are going with MobiTree, so should you
Fundraising Mobi™ Event Mobi™
Sports Mobi™ Community Mobi™
Travel Mobi™ Worship Mobi™
Club Mobi™ Band Mobi™
Education Mobi™ Custom Mobi™
5. MobiTree Solves Common Challenges
for Affinity Groups
Desktop
iPad
Mobile
All-in-One Multi-Media Registration Advertising eCommerce
Mobility: Anywhere, anytime, any device
Acquisition: Acquire new fans/customers, engage them and grow participation
Communication: Calendar, events, geo-mapping, schedules, push, text, email
Revenue Creation: Sell advertising, products, tickets, donations, fundraisers
Multi-media: Video, photos, streaming, news feeds, social media
eCommerce: Stores, donations and payment processing
6. Target Your Ads to Communities
Example Affinity Group: SeeMommyRun.mobi
• See Mommy Run is an
organization with over 57K
women nationwide with 20
regional chapters & hundreds
of local groups
• They focus on helping moms
get in shape by running,
interacting with each other &
sharing health and fitness
content
7. Hyper-Local Mobile Advertising
SeeMommyRun.mobi
Connect with your target audiences with the
power of geo-targeted local mobile advertising
Identify the customer, device and location
of the mobile search and optimize
1 in 3 mobile searches are local, 74% purchase*
Drives results by providing relevant content
Provide nearest store location information
and directions - great for moms on the go
Display relevant local offers and distance to
the store to drive response rates in affinity
group Mobi’s
*Google 2011
8. Hyper-Local Advertising
After looking up a local business on
their Smartphone, 61% of users
called the bile is local business and
59%visited
74% of Smartphone users who
searched for products shopping
resulted with a purchase
79% of Smartphone users, use their
devices to help while shopping
(Google 2011)
10. Use of Rich Banner Ads
Rich banner ads, which are expandable, with useful content,
links and video, are driving qualified leads and conversion
71% of Smartphone users search after seeing ads
A whopping 82% notice mobile ads
74% purchase as a result of using their phone while shopping
Source: Google’s “The Mobile Movement: Understanding Smartphone Users”
11. Amplify Campaigns with Mobile
Event Mobi™ Travel Mobi™
Texas State Fair and Auto Show: Resort: Pinkshell.mobi
DriveMychevy.mobi
Sports Mobi™ Conference Mobi™
State Champions: CarrollDragons.mobi Global conferences: megaevent.mobi
1. MobiTree builds local mobile and online social communities around brands. MobiTree is mobilizing affinity groups, connecting these like minded individuals bonded with a common cause, organization or business through their mobile devices – with what they care about the most …. their kids, their family and their weekly activities. By embedding themselves in the Affinity Group through a mobile and online experience built around their content – what they care about the most and how they are spending their week, Advertisers can access and target affluent Mom’s through how they are spending their lives with their family and social network, advertisers. With MobiTree’s Mobi – an all – in – one branded Mobi App and Website solution for anyone, and on any device, MobiTree creates Mobile Apps and Websites for Affinity Groups. iPhone, ipAd, Android, Kindle Fire, Blackberry…. MobiTree is rendering for the optimal experience on any device, adapting and scaling with technology.The Mobi platform embeds advertisers inside Affinity Groups with localized and targeted initiatives. With MobiTree advertisers and publishers have a seat at the table to drive acquisition, increase engagement and revenue directly with affluent target affinity groups who opted into and downloaded the Mobi.
MobiTree solves common organizational challenges whether it is a church, a charity, a school, destination or event… make sure you talk about how we amplify their social media.
Another example of 24/7 fitness Mobi’s, with yoga, pilates and health and fitness content integrated with AllYou. Women’s apparel merchandising promotion with Time’s partner Under Armour.