19. All Adults
82% Use Cell Phones
35% Have Apps
24% Use Apps
- Source : Pew Research Center
20. US Users Who Have Downloaded Mobile Apps
Yes No
0% 25% 50% 75% 100%
18~24 85%
15%
25~34 69%
31%
35~44
86%
14%
45~54
52%
47%
55~64
49%
65+ 50%
30%
Total 70%
69%
31%
- Source : Ask.com
21. How Often Apps Are Downloaded & Used Just One
28%
28%
26% 26%
22%
21%
14%
7%
2010. 1Q
2010. 2Q 0%
2010. 3Q
2010. 4Q
- Source : Localytics
22. Developer’s App Store Revenue
Android Market Ovi Store App Store
90%
81%
68%
49%
48%
45%
28%
27%
24%
24% 23%
5% 14%
Less Than Expected
More Than Expected 0%
- Source : Open First As Expected
23. Application Free vs. Paid
Free Paid
0% 25% 50% 75% 100%
App Store 35.54%
64.46%
Android Market
68.00%
32.00%
- Source : AndroidLib, 148apps.biz(2011.02.7)
Download Free vs. Paid
Free Paid
0% 25% 50% 75% 100%
App Store
81.00%
19.00%
Android Market
98.90%
- Source : Apple Insider(2010.9), FADE(2010.5) 1.10%
28. 2010, Mobile App Store Growth
Whole Free
899%
900%
675%
587%
544%
450%
268% 274%
174%
111% 258%
225%
Apple App Store
BlackBerry App World 0%
Android Market
- Source : Distimo
Ovi Store
39. Conclusion
Problem Comes Up
Dog & Cow Market Arrangement
Unification Advanced BM
Expand
Chaos
Selection & Focus
Change Your Business Model
Make A Chance In Expanded Area