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What’s Happening In Mobile SNS?




                             2010. 3. 24
                              mobizen
IT Means Information Technology.
Contents
                            Communication



             Information
Community


                 Commerce
“Collecting Data Is Less Valuable Than
        Connecting People”
    - Sean Parker, Web 2.0 Summit
What Is SNS?
Community vs. Communication




“I’m Your Father”
Editable Posting




                   Non-Editable Posting
What Is The Essence Of SNS?
          or DM System?




       15
SNS Expands Communication Channel.
30.8% of smartphone users
 accessed social networking
    mobile sites in January 2010.

          That's up from 22.5%
            a year ago.
                            - Source : comScore
Increasing 3G,
           Smart Phone,
                                2
               GPS
        1                           Teenager


                    Why
                  Mobile SNS?
  Mobile Is
Communication
   Device                             3
             4             Web & Mobile
                           Convergence
Features Of Mobile SNS
      - Find Buddy
   - Sharing Content
      - Micro Blog
      - LBS + SNS
Vendor vs. Telco. vs. Platform Provider
New Channel For Service Provider
Facebook and Twitter's mobile sites were the chief
  beneficiaries, with traffic rising 112% and 347%
           respectively in the last year.
                                    - Source : comScore
70%
                           67%


Winner Takes Everything.
Moba-ge-town With Open API
Social Networking Phone
Home Screen - GW520’s LiveSquare
MOTOBLUR
- Happening Widget
 - Messages Widget
   - Social Status
   - News Feeds
     - Calendar
Connected Address Book In Vodafone 360
SyncML
Address Book 2.0,      RCS
 Phone Book 2.0,      XMPP
 Whatever It Is..    Open ID
                    Open Social
                      OMA
RCS(Rich Communication Suite)
Everybody Think “Address Book Is Mine”.
Windows Phone Hub




    They Have MyPhone, Active Sync,
MSN Messenger, Hotmail, MS Vine, also.
HTC’s Unified Communication
What’s That Got To Do With Us?
5.4% Korean User Use Mobile SNS.
Why Don’t Use Mobile SNS
                     0%       18%        35%           53%           70%


                                                             66.7%




                                               49.1%



                                       40.6%



                               29.0%


                      12.5%


                   5.6%


- Source : KISA
Micro Blog Traffic After iPhone Impact
YOZM, Me2Day,          ,   ,
         , Sfoon, Tossi,
Stay In This Seminar.
Thanks For Listening.




            http://www.mobizen.pe.kr
                     @mobizenpekr

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