MoBroadbandNow Project

1. Regional Technology Planning Team Report
KAYSINGER BASIN
REGIONAL PLANNING COMMISSION
BROADBAND STUDY August 2011

5. KAYSINGER BASIN
REGIONAL PLANNING COMMISSION
BROADBAND
RESIDENTIAL NEEDS STUDY

6. RESIDENTIAL STUDY BACKGROUND
 Survey mailed May 2011
 4000 homes randomly sampled.
 529 returned surveys/13% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points

7. RESIDENTIAL STUDY: WHO RESPONDED ?
% of total County pop as % of
County Frequency
respondents KBRPC Region Population
Bates 36 9% 15.34%
Benton 189 49% 16.89%
Cedar 27 7% 12.39%
Henry 96 25% 20.29%
Hickory 6 2% 8.15%
St. Clair 33 9% 8.49%
Vernon 1 <1% 18.45%
NOTE: 3 % OF RESPONDENTS DID NOT INDICATE COUNTY OR INDICATED A COUNTY
OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

8. RESIDENTIAL SURVEY: WHO RESPONDED ?
100%
90% 8%
Male Rent
3% Other 21% Urban No
80%
33%
70%
60% 72%
50%
82% 86%
40%
73%
30% 60%
20%
Female White Rural Yes Own
10% 25%
0%
Gender Race Residence Kids Home
Note: Remaining % is non-response

9. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

10. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County Income (Census)
Bates 38,926
Benton 30,924
Cedar 30,699
Henry 36,332
Hickory 27,397
St. Clair 30,457
Vernon 33,790
KBRPC Region 32,646
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(32% did not respond to income question)

11. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND
INTERNET ACCESS AT HOME

12. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
70%
% HH with Computer % HH with BB or HSI at home 61%
60%
Computer trend line Internet trend line
50%
40% 32%
30%
24% 19%
20% 15% 16%
11% 11%
10% 3%
1%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

13. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
(n =320)
DSL 33%
Dial-up 24%
Satellite 17%
Cable 12%
Fixed Wireless 8%
Cellular BB 3%
Other 3%
Don't Know 1%
0% 5% 10% 15% 20% 25% 30% 35%

14. APPLICATIONS (RESIDENTIAL)
Keep in touch with friends and family 88%
Information to buy services and products 83%
Health or medical information 70%
Buy online 67%
News or politics 66%
Social networking site 60%
Online banking 59%
Visit state or local Gov. sites 46%
Watch TV or other videos 42%
Play online video or games 37%
Look for job online 26%
Work from home 23%
Contribute to a web site or blog 23%
Take class or do homework 20%
Share something online that you created 18%
Sell online 16%
Home-based business 16%
Look for a place to live 15%
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

15. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
Don't know 6%
Not at all important 6%
Somewhat Important 12%
Important 24%
Very Important 52%
0% 10% 20% 30% 40% 50% 60%

16. KAYSINGER BASIN
REGIONAL PLANNING COMMISSION
BROADBAND
BUSINESS NEEDS STUDY

17. BUSINESS STUDY – RESPONSES BY COUNTY
Percent of Total Percent of total
County Frequency Respondents number of Businesses
Bates 3 5% 10%
Benton 5 9% 14%
Cedar 17 29% 12%
Henry 1 2% 10%
Hickory 1 2% 15%
St. Clair 4 7% 14%
Vernon 27 46% 24%
Total number of surveys = 58

18. EMPLOYEE BUSINESS SIZE
1–4 54%
5 - 25 36%
26 – 100 5%
101 – 500 5%
501 – more 0%
 3 respondents don’t have internet service:
 1 because it is not available
 1 because it is too expensive
 1 doesn’t have a computer at their business

19. NATIONAL BUSINESS CLASSIFICATION

20. BUSINESS BROADBAND PROVIDERS (N=45)

21. TYPES OF INTERNET CONNECTIONS (N=45)

22. SPEED OF CONNECTIONS
 52% of those responding reported the following
speeds by connection type:
 Fixed Wireless Users  Mobile Wireless
 3 Mbps (2)  768 Kbps (2)
 20 Mbps (2)  T-1
 768 Kbps (2)  1.544 Mbps (2)
 DSL Users
 1.5 Mbps/430 Kbps
 1.5 Mbps (2)
 10 Mbps (3)
 48% of those responding did not know their speed

23. BROADBAND SERVICE RATINGS
Don’t
Very Very Response
Services Satisfied Dissatisfied Know/Not
Satisfied Dissatisfied Count
Applicable
Cost of
Internet/network 11% 37% 15% 26% 11% 46
Service
Speed of the on-line
connection
9% 26% 13% 49% 4% 47
Billing practices of
your provider
7% 57% 11% 11% 14% 44
Reliable access to the
Internet
9% 42% 27% 20% 2% 45
Training and technical
support
9% 39% 16% 18% 18% 44
Customer Service
Representative’s
knowledge when you
14% 39% 14% 20% 14% 44
call for service
Installation
technician’s ability and 11% 52% 7% 5% 25% 44
courteousness

24. BROADBAND SERVICE RATINGS

25. SUPPORTED INTERNET APPLICATIONS

26. WHY IMPORTANT?
• Rely on orders from company’s webpage
• Internet programs support jobs
• Transfer of data to out of State offices.
• Brings remote rural location to the world
• Remote BB access allows access without having to drive for hours
• Our tenants are disappointed to find out BB isn’t available here

27. COMMERCIAL BROADBAND ENVIRONMENT

28. COST OF SERVICE

29. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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30. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding
of the current broadband climate and the current and
future broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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31. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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32. UNDERSTANDING SWOC

33. SWOC ANALYSIS
Phase 2: cont’d
The analysis should cover a wide range of issues including
those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
Providers are asked during Phase 2 to present their ideas
on possibilities for advancing the broadband environment.
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34. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Economic Development (1) Public Safety (3)
Local Government (8) Community & Social Services (4)
K-12 Education (1) Library (8)
Energy (1) Agricultural (4)
Workforce Development (1) Healthcare (2)

35. INDIVIDUAL SECTOR DATA
SECTOR REPORTS

36. SWOC ANALYSIS
VOTING
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37. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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38. UNDERSTANDING SWOC

39. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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40. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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41. Additional Discussion
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42. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011
Capitol Plaza Hotel, Jefferson City, MO
Follow us on Facebook and Twitter
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43. THANK YOU
for your participation in the
KAYSINGER BASIN
Broadband Planning Project!