The document provides a summary of findings from a broadband needs study conducted in the Pioneer Trails region. It includes survey results from residential and business respondents on broadband access and usage. Key findings show most residents now have home computers and broadband access. For businesses, availability of competing broadband options is limited. The report proposes a strategic planning process to identify ways to improve broadband availability and adoption in the region through developing strengths and opportunities and addressing weaknesses and challenges.

1. Regional Technology Planning Team Report
PIONEER TRAILS
REGIONAL PLANNING COMMISSION
BROADBAND STUDY
August 2011

5. PIONEER TRAILS
REGIONAL PLANNING COMMISSION
BROADBAND RESIDENTIAL NEEDS STUDY

6. RESIDENTIAL STUDY: WHO RESPONDED ?
County pop as % of
% of total
County Frequency Pioneer Trails Region
respondents
Population
Johnson 93 24% 35%
Lafayette 85 22% 22%
Pettis 136 35% 28%
Saline 76 19% 15%
NOTE: 2.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE
THE REGION AS THEIR COUNTY OF RESIDENCE

7. RESIDENTIAL SURVEY: WHO RESPONDED ?
100%
90% 3% 13%
Male Other Urban No Rent
80% 32%
40%
70% 60%
60%
50%
87% 83%
40%
30% 64%
56% Female White Rural Yes Own
20% 38%
10%
0%
Gender Race Residence Kids Home
Note: Remaining % is non-response

8. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

9. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County
Income (Census)
Johnson 40,028
Lafayette 45,921
Pettis 36,591
Saline 38,503
Pioneer Trails Region 40,261
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(30% did not respond to income question)

10. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND
INTERNET ACCESS AT HOME

11. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND
WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
70%
% HH with Computer % HH with BB or HSI at home
60%
60% Computer trend line Internet trend line
50%
40% 35%
27%
30%
18%
20% 14% 14% 11%
8%
10% 6%
2%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

12. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE
(n=320)
DSL 39%
Cable 27%
Fixed Wireless 13%
Dial-up 12%
Satellite 12%
Cellular BB 6%
Don't Know 3%
Other 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

13. APPLICATIONS (RESIDENTIAL)
Keep in touch with friends and family 91%
Information to buy services and products 85%
Health or medical information 69%
Buy online 68%
News or politics 67%
Social networking site 65%
Online banking 65%
Watch TV or other videos 46%
Visit state or local Gov. sites 45%
Play online video or games 36%
Look for job online 35%
Take class or do homework 27%
Work from home 25%
Look for a place to live 23%
Contribute to a web site or blog 22%
Share something online that you created 19%
Sell online 19%
Home-based business 16%
0 0.2 0.4 0.6 0.8 1

14. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS

15. PIONEER TRAILS
REGIONAL PLANNING COMMISSION
BROADBAND BUSINESS NEEDS STUDY

16. BUSINESS STUDY – RESPONSES BY COUNTY
1–4 32%
5 - 25 43%
26 – 100 14%
101 – 500 4%
501 – more 7%
100% have internet service at their business

17. NATIONAL BUSINESS CLASSIFICATION

18. BUSINESS BROADBAND PROVIDERS (N=25)
 One respondent uses 2 providers for internet access

19. TYPES OF INTERNET CONNECTIONS
T-1 7%
Mobile Wireless (Cellular Aircard) 7%
Cable Modem 3%
Fixed Wireless 20%
DSL 47%
Fiber to the Premises 13%
Dial-up Line - 56 Kbps or Less 3%
0% 10% 20% 30% 40% 50%

20. SPEED OF CONNECTIONS
 24% of those responding reported the following
speeds by connection type:
 Fixed Wireless Users
 12 Mbps  Fiber to the Premise
 DSL Users  100 Mbps
 6 Mbps/768Kbps  12 Mbps
 76% of those responding did not know their speed

21. BROADBAND SERVICE RATINGS
Don’t
Very Very Response
Services Satisfied Dissatisfied Know/Not
Satisfied Dissatisfied Count
Applicable
Cost of
Internet/network 28% 44% 16% 4% 8% 25
Service
Speed of the on-line
connection
24% 44% 16% 12% 4% 25
Billing practices of
your provider
32% 56% 4% 0% 8% 25
Reliable access to the
Internet
32% 56% 12% 0% 0% 25
Training and technical
support
20% 56% 4% 4% 16% 25
Customer Service
Representative’s
knowledge when you
20% 48% 12% 4% 16% 25
call for service
Installation
technician’s ability and 25% 58% 0% 0% 17% 24
courteousness

23. SUPPORTED INTERNET APPLICATIONS

24. WHY IMPORTANT?
 Provide good customer service
 On-line research and monitoring of utilities and equipment
 Our lifeline of communication.
 Global sharing of databases
 Automation of routine processes
 Interaction between governmental agencies

25. COMMERCIAL BROADBAND ENVIRONMENT
Availability of Multiple, Competing Broadband Options
There is not a broadband option available that is
12.0%
suitable for my business.
Not Competitive at All, only one provider option 32.0%
Somewhat Competitive, two providers 40.0%
Competitive, several options 16.0%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

26. COST OF SERVICE

27. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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28. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Completed Today): Needs Assessment and
Existing Information Review – A detailed understanding
of the current broadband climate and the current and
future broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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29. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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30. UNDERSTANDING SWOC

31. SWOC ANALYSIS
 Phase 2: cont’d
The analysis should cover a wide range of issues including
those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
Providers are asked during Phase 2 to present their ideas
on possibilities for advancing the broadband environment.
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32. INDIVIDUAL SECTOR DATA
 Online Surveys (OLS) were received from the
following groups:
Library Sector (6) Workforce Development(1)
Local Government (3) Tourism (7)
Public Safety (6) Higher Education Sector (12)
Business & Prof. Services (2) Economic Development (1)
Healthcare (3) Community & Social Services (1)

33. INDIVIDUAL SECTOR DATA
SECTOR REPORTS

34. SWOC ANALYSIS
VOTING
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35. UNDERSTANDING SWOC

36. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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37. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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38. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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39. Additional Discussion
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40. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011
Capitol Plaza Hotel, Jefferson City, MO
Follow us on Facebook and Twitter
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41. THANK YOU
FOR YOUR PARTICIPATION IN
PIONEER TRAILS
BROADBAND PLANNING
PROJECT!
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