Guide to mobile analytics

Mobile App Tracking Solutions
Mobile Website Analytics
App and Mobile Market Data

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 Understanding and tracking
mobile app and web usage is
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in the mobile market

 However, tracking mobile +44 (0) 203 322 2945
conversions, downloads and
user behaviour requires
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 This guide helps you to find @mobyaffiliates
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1

Index

1 Mobile Analytics Tools
Mobile Analytics Tools

2 Mobile Tracking Tools
Mobile Tracking Tools

3 Mobile Data and Reports
Mobile Data and Reports

2

Mobile Analytics Tools (part 1)
Bango - Develops real time analytics and payment solutions for app developers,
app store owners and mobile operators. Clients include EA Games, Facebook and
Fox.
MixPanel - Claims to have built the most advanced mobile and web analytics
platform, analysing 6.2 billion actions every month. Provides insight into app
usage and conversion optimisation.
Apsalar - Provides a range of analytics and targeting solutions for mobile apps,
which help app marketers acquire users and retargeted with behavioural
marketing campaigns.
Mopapp – Lets app developers analyze app ratings, reviews and distribution to
create a ‘sentiment’ chart of an app’s success. Mopapp also provides a range of
other metrics, such as app store rankings and sales data.
KSuite - Mobile analytics suite from Kontagent. Provides device and OS tracking,
virtual currency optimisation tools, visibility on user acquisition visibility and
various app engagement insights.
Localytics Mobile App Analytics – Enterprise-grade app analytics tools for
developers and app marketers, including audience reports, customer insights and
insights that help you maximise in-app purchase revenue.

AD-X – Provides brands and agencies with analytics and tracking solutions for
mobile apps. Lets you track from app stores, mobile web, SMS and in-app and lets
advertisers analyse the effectiveness of media spend.

3

Prosper202 - A suite of tools and solutions to help mobile affiliate marketers
analyse and track their mobile affiliate campaigns. Prosper202 is largely free to
use if you self-host.
MediaLets - Premium ad buying platform for advertisers and developers, which
also provides a range of deep analytics tools to help optimise and track
campaigns.
Crittercism - Analytics platform that focuses on crash reporting and performance
monitoring for apps. Used by clients such as Netflix, AT&T and NPR.
Appclix - Analytics platform for iOS developers. Gives you all the important
metrics, such as session length, revenue info and conversion info into one
dashboard. Also provides ad tracking from mobile ads to conversion with iTunes.
Amethon – Provides a range of mobile analytics solutions, such as near real time
analysis, app and device identification, usage analysis. Also provides mobile data
consultation services.
AdMob Analytics – Free mobile website analytics tool offered by Google’s AdMob
network. Lets you get a range of data on traffic for your mobile site, including user
location and device type.
WebTrends - Web analytics company that also offers solutions for mobile
analytics and tracking. Gives insights into in-app ad engagement, session data
and conversion history.
DeckStats - Provides real-time analytics for mobile websites, allowing you to view
unique visitors, device types and referrer traffic.
4

ComScore - Offers a suite of tools to help optimise your mobile apps and sites.
ComScore gives you granular reporting, mobile internet user panels etc, and lets
you gain insights on the best ways to engage different users via mobile.
PreEmptive - Provides a variety of tools that lets you manage and measure
applications across cloud, desktop and mobile platforms. Offers Windows Phone
analytics.
PlayTomic - Mobile analytic and tracking platform that specialises in the tracking
of player behaviour across mobile games. Works with HTML5, iOS and Android
platforms.
Countly – Mobile analytics platform similar to PlayTomic, allowing you to track user
behaviour across mobile games. allowing you to optimise in-game purchases and
advertising.
iMetrix – Media analytics company that offers its iMetrix Mobile Analytics solution
to mobile users. The platform provides insights on device types, keywords and
referrers, conversions of mobile transaction and more.
UmberSystems - Mobile analytics platform designed primarily for carriers, helping
them optimise tariffs, measure data usage and track differences in usage between
devices.
MyRT - Completely free mobile website analytic tool that helps you track unique
visitors, brand and model data, and carrier data.

5

CoreMetrics - Marketing analytics suite from IBM. Lets you measure and optimise
your marketing campaigns across both desktop websites and mobile channels.
SiteSpect - Mobile analytics and tracking platform that offers behavioural
targeting and other basic analytics. Also claims it will track users who have
disabled Javascript and only chosen to accept temporary cookies.
AT Internet - Web analytics company that also offers a mobile solution. Lets you
monitor mobile traffic in real time, also features geo-location and eCommerce
analysis. iOS, Android and Windows Phone supported.
Keynote Mobile Perspective - Mobile analytics platform from Keynote. Offers
performance monitoring and testing for mobile apps and websites, as well as
competitive analysis.
ByteMobile – Offers mobile analytics for carriers, allowing them to improve their
network capacity and their quality of service. Recently acquired by Citrix.
BrandAttention – Mobile analytics platform that offers a bespoke tracking
solution, giving you accurate insights into how users are engaging with your
mobile site.
AppBoy - CRM platform for app developers that helps you better communicate
with your users via in-app news feeds, cross promote your apps and streamline
your support desk.

6

TapMetrics – Mobile app analytics platform. Lets you analyse sales and
downloads, usage patterns, buzz and reviews around your app and more. Lets
you track your first three apps for free.

MediaCells – Focuses on providing data on smartphone usage for retailers, mobile
app developers, carriers and media buyers.

TeaLeaf - Customer Experience Management company owned by IBM. It’s mobile
solution lets you understand how customers are accessing your website via
mobile in order to better enhance the customer experience.

Adobe SiteCatalyst – Mobile analytics solution from Adobe. Offers mobile
reporting, offline mobile measurement, measurement of any mobile content and
more.

7

Mobile Tracking Tools (part 1)
ClickTale – Tracking and analytics company that made its name on desktop.
ClickTale is now running a beta of its mobile tracking solution, which it says
promises true granular behaviour tracking on mobile users.
CrashAnalytics – Provides a solution that helps developers troubleshoot
application crashes based on usage data, also provides UDID alternative tracking
tool.
MobileAppTracking – Gives you unique tracking links that provide real-time click
and conversion data across all the major ad networks on a single platform. Clients
include Zynga, Yahoo! and TinyCo.
iMobiTracking - Application designed to help affiliates, agencies and brands track
and optimise campaigns that target mobile devices. Track referrers, IP’s, OS,
device and manufacturer.
AppsFire – App discovery platform that also offers its own mobile tracking tool as
an alternative to UDIDs.
MadTracker – Provides app download tracking for iOS devices. Requires no
UDID, or SDK. mAdTracker claims to have 90% accuracy and works with all the
major ad networks.
Appsflyer – Tracks mobile app installs and conversions across Android and IOS

MobAffTracker - Allows app developers, agencies and marketers to track details
of their mobile campaigns across all partners. Also features advanced analytics.

8

Mobile Tracking Tools (part 2)
InMobi Tracker – Free mobile ad network that provides its own alternative to
UDIDs that lets you track post-click mobile conversions.
MobileStats – Offers tracking and real time reporting for your mobile site,
including visitor tracking, referrer tracking, device tracking and CPC performance.

9

Mobile Data and Reports (part 1)
Flurry – Draws on its integration with over 200 million apps to provide developers
with app store data across iOS and Android platforms. Measures consumer
behaviour to help developers better monetise and build more effective apps.
Distimo – Provides data and reports on a variety of app and mobile related
metrics, such as app pricing, app charts, download and usage. Provides cross-
platform data from iOS, Windows Phone and Android.
148apps – Blog that provides news and opinion on the iOS app market, as well as
set of metrics from the App Store, including pricing and chart positions.
Xyologic – Provides free reports on app download numbers across Android,
iPhone, iPad and Windows Phone platforms, and across Asian, European and
American regions.
AppAnnie – Provides app store stats and advanced app market intelligence
across iOS and Android platforms. Also offers its own app analytics platform for
developers to track their app’s performance.
AppFigures – Tracking and reporting tool that provides insight on a variety of
mobile app metrics. Used by big name clients such as Capcom, Conde Nast and
eBay.
Nielsen – Long-running market research company that covers a range of media,
tech and entertainment markets, including smartphones, tablets and mobile apps.

Statista – Features reports on a variety of markets, including smartphones, apps
and other mobile-related markets.

10

Mobile Data and Reports (part 2)
Research2Guidance – Research group dedicated to the mobile industry,
produces a variety of reports on smartphones, tablets, apps and platforms.

Juniper Research – Research group that focuses on the telecoms market,
providing regular white papers and insights into mobile apps, carriers,
smartphones and other mobile-related technologies.

App Genome Project – Claims to be the world’s largest app dataset, used to gain
an insight into mobile market dynamics and how apps operate on potentially
security sensitive devices.

Canalys – Research group providing market research and reports on the
smartphone market, apps market, tablet market and other mobile-related sectors.

MobiThinking – Very useful site with a big round-up of global stats on various
mobile-related sectors, such as smartphones, tablets, apps and platforms.

Gartner – Technology research group that publishes regular reports on the
smartphone market, app market and other mobile-related markets. Reports are
often summarised in their press release section.

IDC – Research group that provides reports on a number of industries, but very
active when it comes to the smartphone market and related technology markets.

11

Your Next Step
• To find out more about mobile
analytics go to
Get in touch
mobyaffiliates.com Feedback, questions?

• You can also find more
information covering: +44 (0) 203 322 2945
 mobile advertising www.mobyaffiliates.com
 app promotion
 mobile revenue hello@mobyaffiliates.com
generation
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12

Guide to mobile analytics

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