12. The artist’s viewpoint: aspects of successful images …? Through good timing / being in the right place at the right time Through creating work with an ‘aesthetic’ appeal Through the concept / context of the work / e.g. the message portrayed, the response provoked … Through producing a ‘project’ – a set of images – that offer deeper insights, the potential for comparisons, admirable persistence … Through providing a narrative or a visual challenge Through the process of discovery / investigation Through relying on the viewers knowledge / previous experiences / preconceptions
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16. CONTEXTUAL CONSIDERATIONS: A viewer’s perspective How do you as a viewer connect with the photo? What is its personal relevance? What is your understanding of the role / purpose / emotional impact of the image? (Does it amaze, educate, amuse, shock…? How does your response equate with the photographers intentions? Are you aware of the photographer’s intentions?) Where are you viewing the image? Where / how are you meant to see it? (Consider scale, surrounding environment, quality, period in time etc…) What knowledge / experience / connections / ‘baggage’ do you bring to the work? Are you intellectually or creatively ‘rewarded’ by looking at it? Is the success of the image dependent on an awareness of other images / information?
17. VISUAL ELEMENTS The information that we see: Colour, Pattern, Line, Shape, Form, Space, Tone, Texture COMPOSITION How the Visual Elements are arranged Contrast, Harmony, Balance, leading the eye, Viewpoints … The rule of thirds The Golden Section The surface and the frame