More than Just Lines on a Map: Best Practices for U.S Bike Routes
Summer deck v2.0
2. Small Business Media & Marketing Collaboration
Team up with Businesses use the compatible products & services, sales
like-minded location, brand ethos, customers and marketing spend, of
business other small businesses, to enhance their marketing efforts.
Media
Businesses use local and online channels together Collaboration
through splitting costs, sharing customers and creating a
unified voice, to reach more customers. Share media
space
Marketing
Collaboration Businesses use common marketing strategies, shared
creative themes, joint promotional offers and bundled sales,
Cross promote to attract customers to their products and services.
your businesses
3. Catch more customers together
Collaborating within shared media space
FEATURE MEDIA IDEAS
Locally Online
Business Cards Direct Mail
Instore Website
Menus Email
We do it for you!
We give you the ideas
We match you with the right business partners
We produce the material & buy the services you need
Find ready-to-go packages on our site
Join for Free to customize to your business
4. Business Cards
Join forces with other businesses to hand out
your business cards together. Get your cards
into the hands of new customers, locally or
across the country, and all you have to do is Your
business
hand out your business cards as per usual. here
Idea Description Packages
Joint Business Cards Businesses each print • $50 each for 500 cards (250 each)
partner card on the back • Distributed through each business
of their cards • Includes setup, printing & delivery
Partner Logo Business Businesses each print • $75 each for 1,500 cards (250 each)
Cards partner logos & website on • Cards plus logo on 6 partner cards
the back of their cards • Includes set-up, printing & delivery
Business Card Business agree to distribute • $100 each for 2,000 cards (250 each)
Distribution partner card to their • Distributed through 8 businesses
customers • Includes display, printing & delivery
5. In-store
Don’t just reach customers in your store, reach
them in other businesses around you. Print a
flyer or brochure with your partner businesses,
feature each other in store point of sale
advertising or swap window stickers.
Idea Description Packages
Joint Point of Sale Businesses each advertise • $100 each for 5 poster each
partner business within • Run joint promotions or feature ads
their store • Includes setup, printing & delivery
Joint Flyer/Brochure Business create a joint • $150 each for 2,000 brochures
brochure and distribute to • Featuring & distributed w/ 4 business
their customers • Includes setup, printing & delivery
Window Stickers Door stickers with business • $100 each
ad on front and partner ads • Sticker plus ad on 6 partner stickers
on back. • Includes design, printing & delivery
6. Emails
Have a partner business let their email list know about
your business and you do the same for them. Send a
sponsored email that’s all about you, include your
advertising message within the content of their email or
create a joint email that bundles and promotes you
together.
Idea Description Packages
Sponsored Email Business agrees to send a • $100 each per business
partner email to their email • Both partners send email
list. • Includes set-up & verification
Email Advertising Business agrees to send a • $100 each per business
partner ad in an email to • Each partner provides equal ad space
their email list. • Includes set-up & verification
Joint Email Business create a joint email • $500 for 2 business partnership
together and send this same • Distributed through both businesses
email to their customers. • Includes set-up, design & verification
7. Menus
Promote your business by attaching a flyer to the menu’s of
a local restaurant (or create a joint menu with your
advertising printed in it). Businesses get to reach the
restaurants customers whilst the restaurant gets to offset
it’s costs of printing and distributing it’s menus. Win win!
Idea Description Packages
Flyer attached to Restaurant attaches a • $250 for 250 menus
Menu partner business flyer to • Restaurant receives $$$
their menus • Includes printing & delivery
Menu Advertising Restaurant prints a partner • $300 for 500 menus
business advertisement • Restaurant receives free menus
within their menus • Includes menu printing & distribution
Joint Menu Restaurant and partner • $500 each for 1000 menu/brochures
business create a joint • Distributed by both businesses
menu/brochure • Includes design, printing &
distribution
8. Website
Drive customers to each other’s websites with banner
ads, partner directory listings, and promotional offers.
Simply advertise each other’s business or create joint
promotions that generate sales for you together.
Idea Description Packages
Partner Directory Business agrees to list • $50 per business
partner company in their • Partner list each other in directory
website’s partner directory. • Includes set-up & verification
Banner Advertising Business agrees to place a • $100 per business
partner ad on their website. • Each partner provides equal ad space
• Includes set-up & verification
Bundled Offer Business agrees to offer a • $250 per business
special offer of partner • Distributed through both businesses
product & services with • Includes set-up, design & verification
purchase.
9. Direct Mailer
Get your business into the hands of local residents and
businesses together. Offset the cost of your mailer by
including another business or create a mailer together.
Send it out to both your combined mailing lists or buy a
list together to boast your reach.
Idea Description Packages
Sponsored Mailer Business agrees to send a • $350 each for 500 mailers
mailer to their mailing list • Each business sends to their mail list
for a partner business. • Includes design, printing & delivery
Mailer Advertising Business agrees to put a • $350 each for 500 mailers
partner business ad in their • Each business sends to their mail list
mailer to their mailing list. • Includes design, printing & delivery
Joint Mailer Businesses create a joint • $500 each for 500 mailers
mailer which they send to • Each business sends to their mail list
their mailing lists. • Includes design, printing & delivery
10. This is just the tip of the collaborative iceberg
Check out mogulfish for all these
and more great ideas as well
packages for you to start or join a
collaborative partnership today.
Start your own partnership and we’ll
find you the right partners or join a
partnership with businesses who
are already looking for you.
Sign-up for free to receive
customized ideas and the best
partnership opportunities for your
specific business.