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- 2. Once upon a time there was an Arabian rowing team Ϫ ´ ϥΎ ΰϢ ϲϓϳ ά ϧ ϣ ϳ ΪΪ ήή ά ΰΰ Ώέέ έέέ ϰϠ ϒ ϳ ΪΠϠϲ Α ϖϳ ήϓ Ύ ϨΎ Ϯ ϋ Θ ήϋ Θ ή Ύ ϫϥ Ύ Ύ
- 3. Arabian team and Japan agreed to do an annual rowing race. Each team should contain 8 men. ϒ ϳ ΪΠ Θ γ Ύ ΑΎϰϠ ϥϮ ϧ ΎΎ ϠϱϮϨ ϕ Β ΎΎ ϋ ϭ Α Ύ Θ δΑ ΎΎ ϖ ϔ Η ϋ ΎΎΏήόό Η ό ι ΎηηΔ ϧϤ Ϧϣϖϳ ήϓϞ ϥϮϜϳ ϥ ϰϠ Ψ ΔΎ Λ ή ΘΘ ϋ
- 4. Both teams worked really hard to get in the best shape. The day the race started both teams were in similar condition. ....the Japanese won by 1 mile. Ω ϤΤ ϮΤ ϨϋΪΪΟϞϜ ΩΪόΘ γγ ΪΪΎ ϫϦϔϞή Ϥ ϋ ΪΤ Τ ΤΤΪΪϋ ϭ Τ θΑΩ γ γ Ο Ο ϳ ήήή Οή ϦϜϭ ....Ϫ Α ϣϦΘήϬήΕΕ ϧΠΖ ϕΎ Ύ δ Ϭ Ύ Θ ϳ ή ΰΰ Η ΎϠ Β θΘ ϔ δδ ΪΣΣ ΣϣϔέΎ ϲ Ύ δϓδ ϭί Ύ ΎϧΑ Ύ ϭϞ ϕ ϕ Β Α δδ ϓϦΎΎΎ Ύ ΎΎ
- 6. The mood in the Arabian team was really close to the freeze point. The top management decided to win the race next year. So they established a team of analysts to observe the situation and recommend an appropriate solution. ñ ϢΟΰϣήϜ ϭ ϮϠϔό ήήΜ όΐ π π Ϭ Ο όΗΗ ό ϧϭ όόό ΜΏήόό ã ά ....Δ Ω ΎΔδδ ϲϓϕΎ Ύ Ϯϔ ϥ ΐ Π ϳϪ έήήϳ ήΒΒΒήή ϳϤ ϞόΟ Ϥ ϣΎΎϨ δ Ύ Β Α ϳί δδ ί ϧ Π ΄Α Β Ϊ ΪΪ Ύ ϣ Ϣ ϭϕΎ δΔ Βήϣ Δ Ϥ Ϧ Ϡ ϦΤϣ ϖϳ ήϓβ β ΄Θ Ύ ϳ ΪΪΗ Β ΒΒ ϭ ψΣΣ Σ ΣϤ Τ δδ Ϡ Τ γ ΑΑΎ Δ γ ΎΎ ϮϠ Τ Β Ϩ Ύ ΤΤ ϤΎ
- 8. After several detailed analysis the team found out that Japanese had 7 rowers and only one captain. ι Ύηì 7 Ϣ ΪΪ ϥΎ Ϧ ϧΑ ΎϮ΄Αϔ θΘΘ Δ ϠϣΪϳ Ϊϋ ϞϋΎ ΪόΑ Ψ Ϭϳ Ύ Ύϥ ΎΎ Α Θ Δμ ϔ Γ ΎΎ ΎΎ ϋϭ Α ΤΗ ΪΣΣ ΘΎ ϳ ΪΠϠ ϭϦ Α ϭϒ Θ Ύ Θ
- 10. Of course the Arabian team had 7 captains but only one rower. ϦΘΎ ϬϠ Ύηη 7 ϲ Α όϖϳ ήϔήϯ ΪΪ ϥΎϊ Β Ύ Α ϢΎι Ψ Ύ ήόό ή Ύ ττΑ ϭ ϒ ϳ ΪΠΘΔ Ϡϋ ϰ ϮΘΪΣΣϫϭ Ψ Ύ Ύ Θ ΔϤ ϋϳ ϭ Ϩ κ ηη Ύ Θ Ύ
- 12. Facing such critical scenario the management showed an unexpected wisdom: they hired the consulting company to restructure the Arabian team. ϞΜΔ ΟϮϤΟϊ ϊϊ Θ ήή ϭϤϜΎΣ ΣΔ Α ό Γ Ω Ω ϣϬ ΟΟ Ϯϣ ή ήΎ ΣΣ ϬϬϨ ΎΎ Δήόό έέ Ω ΕήήχχΎΎ ΎΎΣ ΝήΤΤ ϒΤϮϤΤά Τ ϫΤ άΤ ΔϜϫ Γ Ύ Δ μ Ψϧ ΕΕ θΘ γ ΔήθΑΔόΘ γ ΎΑ ΎϮϣϓ ϠΔ Ω μ ϣ ϋϋ Θ έΎ γ Δ Δ Ύγ Α ΑΎ Α ϲ Α όϖϳ ήϔή ήόό ή
- 14. After several months the consultants came up with the conclusion that there were too many captains and too few rowers in the Arabian team. A solution was proposed based on this analysis: the structure of the Arabian team has to be changed! ϞϠ ΨϦϤ ϣϰ · έΎ δ ϥδ ϭλ Ϥ Γ Ϟ Ϯ ηΪόΑϳϮϬϭ ΨΨ Ϝ Ψ·· θΘ δ ΗΪ Ϊϋέ ΪΠ ϓ Ϧ Π Ϟ Ϡ Η Ϧ Ϝ ήήΒΩ Ω ϦÀ Ϥ Π ϣ Ωϭ Ύ Β Ϧϣ ΪϋΩΟ Ϯϭ Π Π Ϊϋϋ ΒΒ Β Ϯϫϭ Ϟ ϫ ΤΘΘϰϠ ϋϋ Ύ ΤΤ ΪΪΗΗΗ Α ϖϳ ϔ ϲϓ Ϡ ΘάΘά ϋ Ϩ Ϣ Ϟ ϳ ϋ Ύ Τ Η Α Ϣϭϲ ήόό ή ή ό ή ϲ Α όϖϳ ήϔήΔ Θ ΘΔ ΔΒ ήήή Ϩ Β ϲΒ ϐ ϳϪ ήόό Ϡ ΔΤΘ ΔΒΒ ή Η ϐ Θ Ϩ ϧϮϫϭ
- 15. As of today there will be only 4 captains in the team led by 2 managers, one top-manager and one rower. Besides that, they suggested to improve the rower’s working environment and to give him higher competencies. ϥ4 ΪϳϣϫΩΩ ϳ ήϔήϲϓϦΗΒ 4 Ύ Ϩ Ύ γγγγ ϫϥϮϜ τττ Ϧϣ ϧϭ ήή Ϣ Ϯ ϳ ϖ ή ΎΒ Ύ γ γ Ύ Ϯτ Ύ Ύ Ύ ϰϠ ϲ δδέήή ϳϣ ·Δ Ύ ο Ύ ϋϋ δ Ϊ ϰ ϓΔο Α Ϊ ½Ϯ Ϛ ϰϓ ϭϒϳ Ϡ ϭϨ ϫϥϮϜ ϳϭ ϥϭ Ϥ Ϟ ϑ Ϥ ϳ ϮϢ ϳϥ ϰϠ ϓ Σ ϮΣ ϣ ΪΪϳ Ϫ Ϯ ϋϋΰ ΰ Σ
- 17. Next year the Japanese won by 2 miles. Ϟ2 2 ϕέΎ ϲϧΑ Ύϖϳ ήϔήί Ύ Δ Θ Δ δδ ϓ Ϩ ϲϓ ϣ2 ϔ ΎΎ Α ΎΎ ή Ύ ΔΎΘ Δ δ Δ Θ
- 19. The Arabian team immediatelly displaced the rower from the team based on his unsatisfactory performance. • έέέ Ϯ ΪΠΘϓϋϋ ϒΌ ϳ δ Ψ θ Θ Ύ ήόό Ϧ ήϮϤ Ύϲ ϖϳϔ ΘΘ δ δκ θθθθΪΒγ Α ό ΑΑ ήήΎ ή ϲ ο ήϤήήή ΓΓΩΐ Β ή ήΓ Ω δΑ
- 20. But the bonus award was paid to the management for the strong motivation the the team showed during the preparation phase. • ήψψ έέΩ Ω ψΓ ΩΔΔόόΠ Γ ϧΎ ϳϓ Η Ϣ θΗ΄ ϜϣϢ Η ϭ ΪΪΗ ήή ΤΘ ΔΔ Ϡ ΧΧ Ϫϣϱ άά ϲάΎό ϫϮ δδδ π Θ Σή ϣ Θ ΪΪ ά όόΎΎΘ Θ ήή Ϥ
- 21. The consulting company prepared a new analysis, which showed that the strategy was good, the motivation was O.K. but the used tool has to be improved. Ϊϳ ΪΟϞ Ϡ ήήπ ΤΘ ϣ ΟΤΗ Α θΘ γγΔ ήηΖΖΎ ΕΕέΎ γ Δ Ύ Γ Ζ ϧΎ Δ ΠήΘ γγϥ΄Α Ϭχχ ΪΪΟ ΎΔ ΠΗ γΗ ή ϦϜϭ jϨ ϣ ϧ ϓ Ϯ ΎήϳϮτΗ Πϳ Δ ΪΨδ ϤδΕΕΩ Ω Ω ϫ ΐ ϣ Θ δ ΕΩϭ Ω ϦϜϭ Performed by ROCE
- 22. Currently the Arabian team is designing a new boat. حاليا يقوم الفريق العربي بتصميم قارب جديد