How to think about mobile apps as products

1. Mobile
#App vs #Product

2. Hello!
I am Mohamed Khalloufi
In love with mobile Apps since 2008
We do mobile apps @MintIT
You can find me at m.khalloufi@mintit.io

3. Smartphones rule the word!

4. App development is no more a problem

5. Cool!

6. Hey guys! Let’s go down to earth...

7. A lot of dead Apps...

8. As a developer

9. As a project manager

10. Mobile App developmentAs a product manager

11. What to do?

12. Publish your app and master the Google Play
Developer Console

13. ● Distribute your app on Google Play
● Test your app with users to get invaluable early feedback
● Release updates progressively to ensure a positive reception
● Monitor your app’s stats and review Alerts for unexpected changes
● Read and reply to user reviews to understand opinions about your app
● Use crash reports to help debug and improve your app
● Improve your app based on Optimization Tips

14. Focus on quality and remember the Google
Play Store essentials

15. ● Start with the Android creative vision pure Android
● Bring your app to life with material design
● Create great user experiences for different devices
● Test your app works on popular devices

16. Improve your app’s discoverability and find
more users

17. ● Increase downloads with AdWords app install ads
● Understand where your most valuable users come from
● Request a professional translation of your app to reach more countries
● Drive installs from Google Search: Deep linking
● Nurture your community on social networks
● Use the right keywords. Use Google Trends

18. Engage and retain users

19. ● Extend your app’s visibility and usefulness with rich system notifications
● Use targeted notifications to re-engage with specific segments of your
users.
● Firebase is friendly with that

21. Measure what matters and make the right
decisions with Google Analytics

22. Thanks!
Any questions?
You can find me at khalloufi.mohamed@gmail.com