Tools to help turning your idea into a start-up

1. Turing your idea
into a start-up

2. hello!
I AM
Mohamed
Khalloufi
I am here because I love
to share my experience.
You can find me at:
@C_Med
m.khalloufi@mintit.io

3. 1. Let’s talk about
the idea
How many here have an idea?

4. The idea is
a thing buzzing in your
head. You know a
product that should be
built, a technology you
want to use, a problem
you want to solve

5. The idea is
is usually not very well
defined, and cannot
easily be communicated
to others.
Communicating your
idea is the main
challenge for ideas

6. It’s about Idea
Collection
Convergent thinking; collect information
from every source possible

7. Or Idea Creation
Divergent thinking; invent new ideas,
take risks, be gutsy.

9. creativity warm
up
30 circles...

10. 30 circles
◎ Transform each circle into
a something recognizable,
such as a ball, a planet,
bicycle wheels, etc.
◎ It's OK to draw outside the
lines
◎ The goal: transform all 30
circles in 3 minutes

11. Let’s make an
Idea
Brainstorming...

12. Brainstorming rules
◎ No bad ideas, no criticism
◎ Stay focused: stray ideas into "parking lot"
(next time…)
◎ Don't spend a lot of time on any one idea
◎ Use the whole space
◎ No multitasking
◎ Quantity counts at this stage, not quality
◎ Encourage wild and exaggerated ideas

14. 1. Positionning
statement
The positioning statement summarises
your idea in an (almost) short statement.

15. “For (target customers) who need (reason to
buy your product), the (your product name)
is a (category) that provides (your key
benefit). Unlike (your main competitor), the
(your product name) is (your key
differentiator).
“

16. 2. Buisiness model
canvas

19. Key Partners
◎ Who are our Key Partners?
◎ Who are our key
suppliers?
◎ Which Key Resources are
we acquiring from
partners?
◎ Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS:
Optimization and economy Reduction of
risk and uncertainty Acquisition of
particular resources and activities

20. Key Activities
◎ What Key Activities do our
Value Propositions
require?
◎ Our Distribution Channels?
◎ Customer Relationships?
◎ Revenue streams?
CATEGORIES:
◎ Production
◎ Problem Solving
◎ Platform/Network

21. Key Resources
◎ What Key Resources do
our Value Propositions
require?
◎ Our Distribution Channels?
◎ Customer Relationships?
◎ Revenue Streams?
TYPES OF RESOURCES:
◎ Physical
◎ Intellectual (brand patents,
copyrights, data)
◎ Human
◎ Financial

22. Value Proposition
◎ What value do we deliver to the customer?
◎ Which one of our customer’s problems are we helping to
solve?
◎ What bundles of products and services are we offering to
each Customer Segment?
◎ Which customer needs are we satisfying?
CHARACTERISTICS:
Newness Design
Performance Price
Customization “Getting the Job Done” Cost Reduction
Brand/Status Risk Reduction
Accessibility Convenience/Usability

23. Customer Relationships
◎ What type of relationship does each of our Customer
Segments expect us to establish and maintain with
them?
◎ Which ones have we established? How are they
integrated with the rest of our business model?
◎ How costly are they?
EXAMPLES:
◎ Personal assistance
◎ Dedicated Personal Assistance
◎ Self-Service
◎ Automated Services
◎ Communities
◎ Co-creation

24. Customer Segments
◎ For whom are we creating
value?
◎ Who are our most
important customers?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform

25. Channels
◎ Through which Channels do our Customer Segments want
to be reached?
◎ How are we reaching them now?
◎ How are our Channels integrated?
◎ Which ones work best?
◎ Which ones are most cost-efficient?
◎ How are we integrating them with customer routines?
CHANNEL PHASES:
1. Awareness
2. Evaluation
3. Purchase
4. Delivery
5. After sales

26. Revenue Streams
◎ For what value are our
customers really willing to
pay?
◎ For what do they currently
pay?
◎ How are they currently
paying?
◎ How would they prefer to
pay?
◎ How much does each
Revenue Stream contribute
to overall revenues?

27. Cost Structure
◎ What are the most
important costs inherent in
our business model?
◎ Which Key Resources are
most expensive?
◎ Which Key Activities are
most expensive?
SAMPLE CHARACTERISTICS:
◎ Fixed Costs (salaries, rents, utilities)
◎ Variable costs
◎ Economies of scale
◎ Economies of scope

28. 3. Mock-ups

29. Mock-UPs
Showing a product is
often the most effective
way to communicate
what you do.
Instead of talking about
a product that should
exist, give people a
glimpse.

30. thanks!
ANY
QUESTIONS?
You can find me at:
@C_Med
m.khalloufi@mintit.io