This document discusses market segmentation strategies for different target markets. It identifies segments for high class females ages 25-40, young males ages 20-25 who enjoy prestige, high income males and females over 30 seeking fun and taste, middle/upper class males and females ages 20-30 focused on appearance and fun, ordinary males over 25 less concerned with image, and males and females over 20 who enjoy drinking socially. The professor thanks for the information on segmenting these various target demographics.

1. Segmentation
Professor: Amr Kheir Eldin
By Mohamed Osman

2. Target market: high
class female 25 to 40
Segmentation: female
– over 25independent - self
confident - showy.

3. Target: high income young male
20 to 25.
Segmentation: young male
20 to 25 who love tasty
beer image and prestige
oriented.

4. Target: High income malefemale over 30.
Segmentation: premium male
– female over 30 like to have
fun, taste and refreshing.

5. Target: middle/upper class
male-female 20 to 30.
Segmentation: male female 20 to 30
important to them to look good optimistic
like to have fun.

6. Target: male over 25 medium class.
Segmentation: male over 25 ordinary
less worried about how other see
them.

7. Target: male and female
over 20
Segmentation: male
and female over 20 love
to have fun and drink so
much.

8. THANKS