2. What is Guerrilla Marketing? Guerrilla Marketing Is an unconventional system of Marketing and Promotions that is based on the idea “Smaller is Better.” You don’t need a big marketing budget to compete in your chosen market. Guerrilla Marketing says that if you invest time, effort, imagination and some smart psychology based strategies, you will ensure marketing success. Guerrilla relay on tactics that are unexpected and unconventional; by targeting consumers in unexpected places and in unique and creative ways. The idea that is being marketed is memorable and connects the consumer to a product or a service on an emotional level.
