2.  Andrew Goodwin stated that there are 6
different ideologies that consist throughout a
music video

3.  Music video demonstrate genre characteristics (
stage performance and dance routines)
As revealed in the print
screen of the video there is a
choreographed routine
throughout the video of
Sugababes ‘push a button’
this is a typical convention of
female pop bands.
This print screen reveals the typical
conventions of pop music tracks
and there consistent choreographed
routines. This is revealed through
many pop and RnB bands.

4. A relationship between lyrics and visuals which is
either illustrative , amplifying or contradicting.
This particularly refers to the way in which the
lyrics of the sons are presented on screen
This is revealing when the lyrics go
with the visuals that are being
represented on screen. What is said
in the music track is ‘ your legs hit
the chandeliers’ and a chandler is
revealed on screen at that moment.
The lyrics therefore illustrate the
visuals.
Music track
T pain ‘ buy you a
drank’

5.  A relationship between music and visuals, again in terms of
whether this illustrates, amplifies or contradicts the music.
This primarily refers to the ways in which the editing, beat
of the music and timing are connected to what the audience
is presented with on screen.

6.  The demands of the record label and how the video is likely to
include the needs of lots of close up shots of the artist. Further
more, the artist may develop a motif within the video ( a constant
visual) which can be displayed subtly or more prominently.
The video ‘no scrubs’ by tlc the group is visually revealed
independently throughout there video with close ups and this
is done to individualise every member of the group.

7.  There is frequently a notion of looking e.g whilst looking through a
camera, screen within a screen and particularly voyeuristic treatment of
the female body. This is usually presented through a variety of different
body shots which depicts he women as being sexually objectified.
Goodwin states that throughout
many of the video there are effect
that consist of looking at
something from a different vision.
one of the visions that is revealed
in the video ‘ayo technology’ by
Justin Timberlake the vision is
revealed through a sniper scope.
Here in 50 cents
video ‘in the club’
the lyrics start
with the audience
looking through a
peek whole.

8.  Intertexuality if often used, in reference top
films, television programmes and other music
videos.