Increase Sales through Social Media Presentation for GRIP el in Association with White New Age Communications

1. Social Media Marketing GRIP el

2. Facts about the Earth 2000 BG Equatorial Radius = 6,378,206 m Area = 510,900,000 sq km Equatorial Circumference = 40,075 km Area = Approximates tip of the mouse pointer 2000 AG

3. Digital Marketing Push Communication Banner, Viral, Advertising, Email, SMS Marketer Consumer Interactive Communication Social Media, Widgets, ORM Pull Communication SEM, SEO

4. Conversions to Sales

5. Increase Conversions to Increase Sales Social Media

9. Search Sales effected

10. Influencer Sales - Consumers have been critically watching, recording, and sharing information on the internet space - 77% of online shoppers read consumer product reviews and ratings before making a purchase Remixing - Rev/commented on brand/company blog - leverage by gathering, "remixing", and pooling brand intelligence I N T E R N E T Text - With increasing frequency, consumers are actually controlling, uploading, downloading, filming, recording, circulating, and passing along their own personal encounters with products, services, companies, and brands. - 24% of online car shoppers have changed their mind about a vehicle purchase based on social media

11. What is happening online? Forum I will not go buy THAT product Influencers on Twitter Reviews Friends on Facebook

12. Influencer Sales Online conversations are dynamic (users generate text/image/video) and are influential Bad news travels and support for the same travels faster You cannot control the message in cyberspace, you can neutralize the effect 12

13. Social Media User

14. Social Media Interactions

15. Social Media Interaction

16. Social Media Interaction

17. Social Media Interaction

18. Architecture of Participation Source: The Long Tail, Chris Anderson, Pg 84

19. Understanding Indian Social Media Internet User (Source: Forrester)

20. Social Media Opportunities

21. Identify?

22. Social Media Starfish In 2007 Source: Robert Scoble

23. Social Media Starfish In 2009

24. What Next? Get Social through Interactivity on New Medium

25. What do you need? Engaging Develop Content for Social Media Content New Interaction Brand Personality Perceived and Created Concept Gratification In Line Brand Personality Contests Merchandise

26. What do you need? Interaction Virality Searchable Talkability Increase in Sales Known to Influencers Recommendations

27. Thank You Website: http://www.avignyata.com Moksh Juneja Founder, Avignyata Inc. Associate, White New Age Media Mobile: +91 9322121170 Email: moksh.juneja@avignyata.com