Here is a presentation that I put together for some Catholic Missionary groups on 04-08-11.

1. An Introduction to Social Media Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470

2. Audience Questions

3. By show of hands… How many of your organizations / companies use at least use one social networking platform?

4. By show of hands… How many of you use at least use one social networking platform?

5. By show of hands… How many of your companies / organizations have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account

6. By show of hands… How many of you have: 1.) Facebook fan page(s) 2.) Twitter account(s) 3.) LinkedIn account 4.) YouTube account 5.) SlideShare account

7. What would you like us to talk about? Don’t be shy! Interactivity is key!

8. “Lies, damned lies, and (social media) statistics.”

9. Social Media Statistics Twitter Twitter claims to have 175m registered users Unclear what percentage regularly user the service Twitter now states that 95m tweets are written each day There are nearly 4m tweets per hour

10. Social Media Statistics Facebook Facebook officially hit the half-billion member mark last year Facebook has 50 percent of their users logging on each day, meaning at least 250m users every 24 hours Facebook users accessing the site through mobile devices now tops 200m And these folks are twice as active than non-mobile users

11. Social Media Statistics Facebook People on Facebook install 20m applications every day The average Facebook user creates 90 pieces of content each month Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

12. Social Media Statistics Facebook People on Facebook install 20m applications every day The average Facebook user creates 90 pieces of content each month Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

13. Social Media Statistics YouTube More than 24 hours of video is uploaded to YouTube every minute. There are more than 2bn video views on YouTube every 24 hours. Where I got all this data: http://econsultancy.com/us/blog/7334-social-media-statistics-one-year-later

14. “Why should I care, why should I care (about social media)?”

15. Why Should I Care? Because it’s where people are And they’re spending a ton of time on it It’s the new way of communicating Enhances the ‘old’ ways of communicating It’s all ages – not just for young folks "I Hope I Die Before I Get Old” OK, not really, but it worked with Pete Townshend, no?

16. But I have a website Sure…and you should! And make sure it has an RSS feed! But my folks aren’t on social media Sure about that? Run your list through Facebook! Why Should I Care?

17. “OK, I get it – I want to do social media! What next?” Answer? You need to listen to the King.

18. The King of Social Media says, “Stop, look and listen, baby, that’s my philosophy….”And if you can name that song, you get a peanut butter and banana sandwich!

19. STOP: Questions to Ask The audience – who I want to engage & how? What are my goals? What are the right sites to be on? And how do they differ? What is my comfort level? Technology Time Commitment Sharing & interacting

20. STOP: Questions to Ask What are the legal implications? Are you grassroots professionals contacting members of Congress directly? How can this help my career? Hinder? How will you be viewed by peers? How will this intel you share on social networking sites be used by opposing groups?

21. LOOK: Questions to Ask What are other groups doing? Look up like-minded groups and not so like-minded groups How are they leveraging the new medium? Look at your resources Who will manage it? Who will be committed to the daily care and feeding your social media sites?

22. LISTEN: Questions to Ask Listen to the pros and cons from peers and colleagues Learn from other group’s mistakes Know there are valid concerns – and know how to defend your use of social media Listen…with an open mind about the new technologies These technologies are not for young people anymore I mean, the King does this from his grave…http://twitter.com/ElvisPresley

23. What are the top social networking sites ?

24. Social Networking Sites Facebook Can be personal, professional or a blend of the two I have two pages Professional Personal Twitter Can be personal, professional or a blend of the two I manage accounts @Cardiology @MollyNichelson 24

25. Social Networking Sites SlideShare Share your PowerPoint presentations Be seen as an expert Search other people’s presentations Foursquare (or other geolocating sites) Check in to places and earn badges Connect with your friends and see where they are LinkedIn Purely professional Great way to engage your peers! 25

26. Twitter

27. @Cardiology’s Twitter Page

28. Twitter – Followers 28

29. Twitter Applications 29 Sending Your Tweets: Computer Tweetdeck: http://tweetdeck.com/beta/ Seesmic: http://desktop.seesmic.com/ Hootsuite: http://www.hootsuite.com Blackberry UberTwitter: http://ubertwitter.com/ iPhone Tweetie: http://www.atebits.com/tweetie-iphone/

30. Twitter Applications 30 Feeding your RSS feeds to Your Twitter Account: Ping.fm – http://ping.fm Tweetlater – http://tweetlater.com Hootsuite -- http://hootsuite.com

31. Twitter Terminology: Hashtag 31 Use a hashtag (#) before a word in a post allows you to tag that post for that word This allows your word to be more readily searched Can help bring you new followers and help you find more followers & monitor conversations

32. Example -- #HCRhttp://search.twitter.com 32

33. RSS Feed Twitter Accounts 33 There is NO way you can keep up with all the tweets Put individual feeds of key Tweeters in to Google Reader Catch up on Tweets throughout the day, if possible, and interact!

34. Using Twitter Annual Meetings / Hearings Live Tweet programs Use the Twitter ‘handle’ of the person talking Use hashtags 34

35. Using Twitter Retweet Others Shows your followers you’re watching & engaging Gives credibility to your organization Passes along messages to your groups – amplifies the message! 35

36. Using Twitter Campaigns Create a hashtag (and see if it’s being used!) Advertise it! Retweet those who use it & thank them! Send tweets to your members & thank them for using the hashtag! 36

37. Best Practices & Advice 37 Know that you WILL make mistakes You will NOT have full control Use your own voice Don’t turn your Twitter account in to an RSS feed Be a HUMAN behind your account Give something of value to your audience Coupons, advice, articles, thanks

38. Best Practices & Advice Realize that Twitter is like a radio station in which there is a ‘drive time’ Retweeting is totally fine to catch the different time zones

39. Best Practices & Advice 39 And know when you send a tweet, it’s out there…and it’s searchable! http://search.twitter.com

40. Best Practices & Advice 40 Following & Followers Be judicious, but don’t be a snob either Don’t get freaked out by who’s following you If someone is wacky, block them And did I mention there are reporters on Twitter…and they may follow you? http://journalistsontwitter.wetpaint.com/

41. Best Practices & Advice 41 Monitor, Monitor, Monitor! Don’t throw stuff out and then don’t react; monitor your account and who’s following you Have an RSS feed on your #hashmarks & company’s name http://search.twitter.com See what’s popular on Twitter Trending topics

42. American College of Cardiology’s Advocacy Department & Twitter

43. Work Twitter Account Company Twitter Page: @Cardiology Updates on news stories RSS Feed of CEO’s Blog ACC Advocacy issues Engaging MOCs Feeds to my work Facebook page for ACC members, staff and MOCs I run it, but it’s the voice of the ACC Advocacy Department Engage people personally via DM

44. How We Use Twitter Send news articles Show that we’re on top of the healthcare issues Members Media Other healthcare groups RSS feed CEO’s blog (Lewin Report) 44

45. How We Use Twitter Highlight member and advocacy achievements & grassroots pushes Interact with members of Congress http://tweetcongress.org Gray area as there may be legal implications I have ceased in doing this as I am not registered – I urge caution! Still teaching our members about Twitter Have included our link in alerts 45

46. Facebook

47. Making the Most of Facebook 47 Who is your audience? Members of Congress, businesses, peers, journalists What do you want to share? And what will be of interest to them? How do you want to engage this group? Action alerts Attend events Spread the message

48. Finding Facebook Friends 48 Finding People Take the time to find those members of Congress on Facebook Find out about townhalls, look at their videos…get intel! Find out if you have members / employees on Facebook Run your email address book in Facebook. You’ll be surprised who’s on

49. Work Facebook Account

50. Facebook Events

51. ACC Facebook Page

52. Facebook – Are They Engaging?

53. Best Practices & Advice 53 Monitor, Monitor, Monitor! Don’t throw stuff out and then don’t react; monitor your account and who’s following you See what other people are posting and post it to your page

54. Best Practices & Advice Make it interesting! Feed your Twitter account to Facebook Gets them interested in Twitter & hits them with stuff that they may not see via email Share events, links and semi-personal stuff about yourself Helps your members / employees connect with you & this helps your grassroots efforts!

55. Facebook Parting Thoughts Engage with others & make it interesting Know that you will make mistakes

56. LinkedIn

57. LinkedIn Show your professional side Engage your peers in groups Really can expand your horizons and link with cool people Meet new people & broaden your horizons Link your professional Twitter feed to your LinkedIn account Link your PowerPoint presentations via SlideShare Toot your horn!

58. Parting Thoughts Personal and professional benefits of engaging in social networking can be huge I’m a big proponent, and greatly enjoy the folks I interact with online Overcoming fear and realizing you’re human as is everyone else can be difficult Think about the tools and how you can use them

59. Your Homework Time to read up on social media!

60. Reading Up on Social Media Social Media Websites http://mashable.com/ http://www.smartbrief.com/ http://www.twitip.com/ http://www.readwriteweb.com/ http://www.chrisbrogan.com/ http://social-media-university-global.org/ http://beth.typepad.com/ (for non-profits) http://www.socialfish.org/ (for non-profits) 60

61. Stay in Touch! Molly NichelsonAmerican College of Cardiology2400 N Street, NWWashington, D.C. 20037Email:mnichels@acc.orgPhone: (202) 375-6470 Work Twitter:@CardiologyPersonal Twitter:@MollyNichelson SlideShare:mollynichelsonLinkedIn:mollynichelson