2. Title And Stand first
Rolling stone have a classic way of presenting their double page
spreads with mostly text with a few pictures and a pull quote in the
middle, however with this double page spread they’ve gone for a
different approach how they do with their main article. The headline
and the feature article photograph and the two things that stand
out to the reader at first. Using the same colour scheme from the
cover of the magazine to colour the typography of the headline
connects them to one another to sell the article and the magazine.
It gives us the connotations of classy and professional even though
photograph doesn’t say the same. The stand first also uses a
similar font however is in black to not take the attention away from
the two things that are meant to catch your eye first. The stand first
uses simple language to keep the causal laid back feel to the
magazine that is has always had. The article also features an
editorial which gives the writer credit for their work.
3. Layout And Features
The magazine has a way of organising their double page spreads
so that they tidy for the reader but have a way of not looking over
perfected. The article itself uses a drop cap 7 lines deep in the
same type font that has been used for the headline and stand first.
This shows us a sense of unity and brand identity from rolling
stone sticking to their old ways and what they always use. The
small article is neatly displayed and tidy which goes with the image
on the next page which, the image is displayed with a clean white
background which makes Hart the centre of attention and eye
catching when looking at a first glimpse. The text is neatly displayed
with no rough edges with also goes with Rolling Stones brand
identity, the fact that they are a well respected magazine and tend
to stick to a professional theme rather than a messier way of
presenting their work.
4. Tone And Conclusion
At first glance the article seems to be fairly laid back with simple
language however when beginning to read the article is goes into
very descriptive language about harts life, which shows a different
mode of address from the stand first, headline and photograph. The
double page spread makes use of being able to represent the
brand identity of Rolling Stone and Kevin Hart. Using a classy and
professional colour scheme and layout keeps with the idea that
Rolling Stone are a classic and well respected magazine for their
classic layout and also keeps up Harts reputation of being a friendly
down to earth guy who's career has rocketed making him this big
deal doing well for himself.
