Learn

1. FREE Blog & Website Content
06.08.12
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2. Content for your websites and blogs…
Doesn’t have to break the bank!
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3. There are many resources available, right at
your fingertips!
• Newsletters
• Articles
• Images
• Videos
• Market Reports
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4. How would you like a free newsletter?
+ Pluses - Minuses
• Easy to setup • Cannot customize
• Manage with existing email • Ad supported
contacts • National articles and info
• Loaded with ready-to-send
information
• Integrated with Top Producer
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8. An article a day… Do I have
enough time
• Fresh for this?
• Relevant
• Local
• Timely
• Entertaining
• Personality
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9. Where there’s a will, there’s a way!
• FrogPond
– Free reprintable articles for trade publications,
newsletters, blogs, website, social media sites
• Realtor Content Resource/Houselogic
– Free source of information and tools from
NAR
– Content for consumers “in 3 easy steps”
– Multiple options for “reprint”
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10. And there’s more…
(otherwise know as the obvious options)
• Inside Real Estate News
– Local Denver reporter, John Rebchook
– Consumer articles
• Local newspapers
– Don’t forget about the Community
newspapers!
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11. Where to find the “Eye Candy”
• Free Stock Photos.biz
– Buyer beware: Shutterstock placements
within the site are available for purchase
– Three size options for all images
– Clip Art images also available
• iStockphoto
– Many low cost options
– Great selection
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13. Photo Do’s and Don’ts
• Protect your art!
– Photoshop Online or Picnik
– Watermark your images (applies to photos you’ve
taken)
• Stop using tiny images
• Leave some breathing room
• Place images above the fold
• Wrap text appropriately
• Use a descriptive “ALT title”or image name
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14. Does online video really matter?
• Online video viewers will
reach 169.3 million in 2012.
• 53.5% of the population and
70.8% of internet users (up
7.1% from 2011) will watch
online video in 2012.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-
Statistics-for-2012.aspx#ixzz1xCpYzYye
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15. Real Street News
• Started in 2011
by Rick Miller,
Chicago Title
• Local community
interviews and
news
http://realstreetnews.com/fairway-
villas-denvers-newest-active-adult-
community/
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16. Visit Denver
• Travel videos professionally produced
• Good variety of options to highlight Denver
culture
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17. http://www.youtube.com/watch?v=QtACFxr062Y&feature=plcp
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18. Create your own
• Don’t be afraid to create your own
community tour
• Uploaded videos on YouTube, specific to
your listing, can be added to the MLS
• As long as you get permission from the
owner, source videos on YouTube for your
site, too!
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19. Market Reports
• Monthly Comparison, meant for
professionals
– Dull
– Boring
– But, packed with lots of information!
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20. Free Reports from Metrolist Marketplace
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23. Community Demographics
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24. Walkscore Information
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25. So, what are you doing?
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26. Appendix
• Free photos and images: http://www.freestockphotos.biz
• Housing Trends eNewsletter http://www.hten.com/
• Houselogic http://www.houselogic.com/
• Frog Pond free articles (ready for reprint)
http://frogpond.com/searchmenu.cfm
• Cloud MLS – free market report
http://www.terradatum.com/marketdata/Denver/index.ht
ml
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27. Appendix
• FREE Market Reports:
http://marketplace.metrolist.com/Shop-by-
Category/Analytics-Market-Intel
– Monthly Market Indicator
– Local Market Updates (by county & MSAs)
– Monthly Comparison (current month)
• Visit Denver videos – highlighting local events and
activities http://www.youtube.com/user/VisitDenver
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