Presentation by Mr Anand Virani from Qualcom On the Topic of Localisation the Road Ahead.

1. Anand Virani
Qualcomm Technologies, Inc.
Mobile Localization :
Opportunity & Enablers
February 10, 2014

2. Topics
1. Mobility : Global Tech Trends
2. Localization : Opportunity & Enablers
3. Smartphone Democratization
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3. Global trends
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4. Trend:
Mobile Computing
On The Rise
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5. Smartphone Computing Performance
2500
Laptop Only
x86 SOC (32nm
HKMG)
Power (mW)
2000
Current Gen Competitor
(40nm LP)
HALF THE
POWER
1500
Current Gen Competitor
(32nm HKMG) (Laptop
only)
1000
Snapdragon Krait 200
(28nm LP)
500
Snapdragon Krait 300
(28nm LP)
0
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Snapdragon Krait 400
(28nm HPM)
Performance (DMIPS)
Source: Qualcomm lab testing
Qualcomm Technologies, Inc.
All Rights Reserved.
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6. Mobile Is the New Architectural Approach
Mobile Experience Becoming the Expectation in Other Device Categories
2,500
Millions
2,000
~4x
Mobile
Scale
Driving
Developer
and
Ecosystem
Momentum
1,500
1,000
500
-
2010
Smartphone
PC
2015
Tablet
Connected TV
Connected Gaming
Always On . Always Connected . All-Day Battery Life

7. Trend:
Sensing devices
are proliferating
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8. © 2013 Qualcomm Technologies, Inc. All rights
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9. Trend:
Augmenting reality
is everywhere
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10. Augmented Reality: from novelty to practical application
Market projections: $1.5B by 2015; with multiple apps crossing the 1M download mark
Creating mobile
storefronts
Core product
experience
Driving retail
engagement
Product
visualization
Print
Companions
Enhancing
gaming & play
Interactive
education
Ballard
BAND-AID®
Magic Vision
Disney Royal Princess
Ball (Wal-Mart)
LEGO® Connect
Maxim
NERF Blaster
Challenge
Anatomy 4D
American Apparel
Littlest
Pet Shop
HALO 4: King of the
Hill (7-11)
LG Showroom
Guinness World
Records 2013
Foam Fighters
Elmo’s Alphabetical
Challenge
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11. Trend:
Everything is
being connected
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12. The Internet is evolving rapidly
Internet of data
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Internet of devices
Internet of things
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13. Today’s smart devices will deliver the UI for IOT
And today’s manufacturers and designers are positioned to lead the way
Market is currently in inflection point
Connected computing devices are positioned
to become control and interaction hubs for
local networks of “headless” devices
Designers and manufacturers of connected
computing devices have an opportunity to
seize first-mover advantage in a market
segment poised for rapid growth
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14. Localization
Opportunity & Enablers
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15. The Opportunity
• Bridging the Language divide; Digital inclusion for 600M+ users.
• Non-voice Revenue from Content/App sales can grow many fold.
• 3G Smartphone sales growing in non-metros and towns.
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16. Key Enablers
• Mobile First UX
• Visual Content
• Alternate User Interfaces
• Business & Pricing Models
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17. Industry Landscape & Initiatives
• W3C India – Technology Development for Indian Languages
• IAMAI – Policy papers, Research studies
• Language Solution Providers
• Industry Events & Hackathons
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18. Smartphone Democratization
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19. Emerging region growth
~3.4B 3G/4G connections expected by 20171
>80%
Of handset shipments expected
to be smartphones in 20171
1
Source: GSMA Intelligence, Nov ‘13; Gartner, Sep ’13. This data now includes Eastern Europe in emerging regions, which was previously included in developed regions.
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20. QRD: Addresses OEM critical needs
A pre-engineered solution that combines strong support, flexibility and scale
Smartphones for
the mass tier
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Help reduce
time to launch
Design flexibility
and feature
innovation
Broad portfolio
enablement
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21. Industry leading audio
quality in music, games,
and other audio playback
Industry leading quality in
video playback and
content consumption
Industry leading
experience taking pictures
Industry leading UX look &
feel and responsiveness
Industry leading
local language
solutions
Helps create leading consumer experiences
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22. Wide range of Localized Apps
Mobile Cloud Storage
Music
Communication
Movies
Video
Mobile/Social Gaming
Productivity
SNS
Lifestyle
Weibo
Stock
E-Reader
E-commence
Mobile TV
Mobile Advertising
Browser
E-Dictionary
Push Mail
App Store
Map/Navigation
Office
Web
PC suite
Text to Speech
Font
Video Streaming
Infotainment
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IM
Mini
payment
Input Technology
Messaging
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23. Localization Key For
Differentiation
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24. Tools and resources to create breakthrough apps
Qualcomm Developer Network
Increase App
Performance
Add Advanced
Features
DEVELOP
Create Connected
Experiences
DISTRIBUTE
Maximize
Hardware
DOWNLOAD
DISCUSS
Development
Devices
Smartphone/Tablet MDP/QRD
Adreno Profiler
Facial Processing
AllJoyn™
Adreno™ SDK
DragonBoard™
Trepn Profiler
Gestures
IoE Connection Manager
Hexagon™ SDK
IoE Dev Platform
Trepn Plug-in for Eclipse
Sensor APIs
2net™
FastCV™
Snapdragon™ LLVM
Compiler
Vuforia™
Gobi™
Gimbal™
Qualcomm MARE
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25. Thank you
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