This document discusses how to tell interactive stories across mobile and physical locations by blurring the lines between real life and gameplay. It recommends using techniques like location-based interactions, augmented reality, SMS, and discomfort to draw in audiences. The key aspects of an interactive narrative are finding the core audience's interests, introducing an enticing hook, making the story feel real, providing calls to action, including villains and climactic moments, and culminating in a thrilling finale. Interactive stories can take audiences on breathless chases across real world locations.

1. Interactive
narrative and
mobile

3. Soap operas – Brands and narrative

4. Interacting with a story

5. Immersive theatre - Punchdrunk

6. Taking it further
• Put it in the real
world
• Making use of
discomfort and
intrigue
• Blur real life and
game play
• Physical locations

7. c/o AR Invaders - Japan
How mobile fits in
• Location based interactions and Mapping
• Augmented reality
• A well placed call or SMS

8. How to tell an interactive story
• Find out what interests the core audience
• Draw them in

9. How to tell an interactive story
• Make the hook too good to be true

10. How to tell an interactive story
Make it real

11. How to tell an interactive story
• Provide a good call to action

12. How to tell an interactive story
• Introduce the villain

13. How to tell an interactive story
• Don’t forget the vamp

14. How to tell an interactive story
• A short, breathless chase

15. How to tell an interactive story
• A thrilling finale

16. Thanks!
ben@welovemobile.co.uk
07890412074