1. Moving mHealth beyond the handset
• How Bluetooth low energy helps, and
• Some practical mHealth business models
Nick Hunn
See the presentation at:
http://www.mobilemonday.nl/category/events/14/14-talks/
2. Bluetooth low energy
• It’s:
– a NEW radio
– a NEW protocol stack
• Ultra low power
• Small, efficient packets
• Designed for Internet
connected devices
3. Bluetooth low energy
• It’s thrown away:
– application profiles
– high data rates
– high qualification costs
– (compatibility with old devices)
• And,
– made it easy to use
It will transform mHealth
4. It connects simple devices to the web
Your house burnt down at…
My temperature is… I’ve stapled…
Making mHealth devices a realistic
consumer proposition
Your Heart Rate is…
You need to take…
You’ve run…
11. mHealth truths #1
The only way to cut health costs significantly is to cut
health staff.
Otherwise it’s like building more roads.
In the short to medium term, mHealth is a personal,
additional, discretionary spend.
13. mHealth truths #2
They’ve spent over 200 years building up their
professional status.
They’re not going to give it away easily.
To get a toehold, mHealth will need to be disruptive.
Successful business models probably need to avoid
medics and insurers.
15. mHealth truths #3
If you think they do, why is this funny?
Most patients don’t want to be involved, especially at the
lower levels of chronic disease. They want to be fixed.
20. The Wisdom of (sick) Crowds
Engage with those patients that DO care,
Use their experience to build compelling feedback,
Consider how to make it Open Source.
21. The Guilty
Look at current models that work (Weightwatchers, etc.).
Target the worried well.
Work out how to use loyalty for ongoing service revenue.
23. The Drug Dealers
Our average lifetime pill consumption is 54,000 pills.
Kick the doctors out of the loop.
Monitor and dispense generics directly to the patient.