See http://www.mobilemonday.nl/talks/ted-morgan-location-makes-mobile-mobile/ for the full video of this presentation.

1. makes mobile mobile
Ted Morgan, Skyhook Wireless

2. About Skyhook Wireless
• Founded in 2003, headquartered
in Boston
• Customers / Partners
• Device Makers
• App Developers
• Chipsets
• Websites

3. How does it work?
We drive.

4. Europe Coverage
•125m+ worldwide Wi-Fi APs
•1 million+ cell towers
•70% population coverage

6. Skyhook Developer’s Program
• Supports all major platforms
• Business Model
Ad Rev Share or Licensing Fee
• Android
20 apps incl. ShopSavvy, Sherpa, Locale, Aloqa
• Symbian
Trapster, I Parked Here
• Desktop
GadgetTrak, Orbicule

7. Maps Booster
• Location performance on S60
• Slow, inaccurate
• Leads to frustrated user experience
• Maps Booster makes location work better on all location-aware S60 apps
• Nokia Maps, Google Maps, I Parked Here

9. Sit or Squat

10. Creativity Unleashed
Last Call UFO Finder
Track your drinking and know when to Find all the UFO sightings around
call a cab (or the nearest lawyer) you from the past 40 years

11. TuneWiki

12. Sportacular

13. Quality location will create
new avenues for mobile revenue.

14. Traditional Advertising Gets Smart.
Dynamic Banner Ads
• Local Search Apps
• Unique response mechanisms
• Taking advantage of device capability

15. Apps as Ads and Sales
Timberland Pizza Hut
Adventure game highlighting $1 million in pizza sales via
outdoor gear and actual locations iPhone app

16. New Forms of Targeting
Hyper-targeted to exact type of location

17. Location Usage

18. Usage Data Analysis
Yankees Stadium
No Game VS. Game
Magenta = 1000 requests per square KM per day
10 monday games over 30 week sample

19. User Behavior

22. How will this change how we live?

24. 24

25. makes mobile mobile
Ted Morgan, Skyhook Wireless