1. Design in the product lifecycle
MoMo Amsterdam, 6th September 2010
twitter @twhume web http://tomhume.org/

2. Hello MoMo

3. What are How can Now do it
Do it better
we doing? we do it?
Full software lifecycle
Concept to launch and beyond

4. Talk abou
example f
Concept work

5. Putting meat on the bones
Right-fidelity sketches & wires

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Putting meat on the bones
Right-fidelity sketches & wires

7. Fleshing it out

8. Bridging the gaps
“Climb every mountain, ford every stream”

9. Post-launch

10. External validation of work
Lightweight document + “is this right”?
Churn from design & development overlap
Problem to solve, or natural consequence?
Understanding customer expectations
How to accurately understand leeway
We still don’t understand...
Those known unknowns

11. Start well
Set the tone, get the lie of the land
Collaborate throughout
Don’t save it for high days and holy days
Pursue correct fidelity
Season to taste: not too much, not too little
Communicate the vision strongly
Everyone has one eye on the big picture
Narrow all gaps
Across disciplines and organisational boundaries
Lessons we’ve learned
(usually the hard way)

12. Thank you.
twitter @twhume web http://tomhume.org/