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Mobile Data Networks – today and tomorrow Jørgen Grinnes | Telenor Norway
Agenda  Timeline  6 Tomorrow’s network 5 Trends and challenges 4 Today’s network 3 2 1 Value proposition Mobile broadband growth
Incredible growth in the mobile broadband market Source: PT Telenor estimates after Q209
Mobile broadband: a great value prop ,[object Object],[object Object],Easy ,[object Object],[object Object],Anywhere ,[object Object],[object Object],Affordable ,[object Object],[object Object],Broadband
Telenor offers nationwide internet coverage and broadband where people live and holiday  >23% Area >400 WiFi hot spots  >87% Households  Coverage
Our customers want to use the internet wherever they are. Rich media is growing fast  KONKURRANSEN PRESSER HASTIGHET OPP TEKST BLIR RIK MEDIA DIREKTE TV, ARKIV TV OG VIDEOKONFERANSE ØKER I BRUK REKLAME BLIR VIDEO NYE TJENESTER SOSIALE MEDIER BLIR EN NATURLIG  DEL AV HVERDAGEN VG forside 25/9 2003:  115kB VG forside 8/10 2008:  1,4MB Nett-TV, VOD, arkiv-TV Videokonferanser Tekst, bilde    video ? Tekst, bilde    video Symmertri uplink og nedlink Tekst, bilde    video
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Radio Core Transmission  ,[object Object],The traffic increase strains all parts of our network
We cannot allow network costs to grow linearly with capacity requirements  Network cost  (technology improvements) Profitability  Voice  dominated Data  dominated Traffic volume Revenue  Time Network cost  (existing technologies)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Long Term Evolution (LTE) will become the next mainstream broadband technology Better user experience HSPA  HSPA+  LTE Throughput Latency HSPA  HSPA+  LTE 3G  HSPA  HSPA+  LTE … Cost per Mbyte Lower production-cost per bit Source: NSN Source: NSN
Download speed is a function of the distance to the base station and the number of users in one cell Total Capacity ,[object Object],[object Object],10 Mbit/s 5 Mbit/s 2 Mbit/s 0.5 Mbit/s 10 Mbit/s 2.5 Mbit/s 5 Mbit/s 7.5 Mbit/s 1 Mbit/s 0.5 Mbit/s 0.2 Mbit/s 0.05 Mbit/s
Deploying LTE for added capacity  A gradual add-on in areas with heavy traffic Source: Ericsson
LTE is not Short Term Evolution
Summary: mobile broadband users want coverage and capacity; they will get it through HSPA and LTE  ,[object Object],Not just speed ,[object Object],[object Object],Improved user experience ,[object Object],LTE,  not LTR ,[object Object],3G and LTE side by side

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Mobile Data Networks – today and tomorrow

  • 1. Mobile Data Networks – today and tomorrow Jørgen Grinnes | Telenor Norway
  • 2. Agenda Timeline 6 Tomorrow’s network 5 Trends and challenges 4 Today’s network 3 2 1 Value proposition Mobile broadband growth
  • 3. Incredible growth in the mobile broadband market Source: PT Telenor estimates after Q209
  • 4.
  • 5. Telenor offers nationwide internet coverage and broadband where people live and holiday >23% Area >400 WiFi hot spots >87% Households Coverage
  • 6. Our customers want to use the internet wherever they are. Rich media is growing fast KONKURRANSEN PRESSER HASTIGHET OPP TEKST BLIR RIK MEDIA DIREKTE TV, ARKIV TV OG VIDEOKONFERANSE ØKER I BRUK REKLAME BLIR VIDEO NYE TJENESTER SOSIALE MEDIER BLIR EN NATURLIG DEL AV HVERDAGEN VG forside 25/9 2003: 115kB VG forside 8/10 2008: 1,4MB Nett-TV, VOD, arkiv-TV Videokonferanser Tekst, bilde  video ? Tekst, bilde  video Symmertri uplink og nedlink Tekst, bilde  video
  • 7.
  • 8. We cannot allow network costs to grow linearly with capacity requirements Network cost (technology improvements) Profitability Voice dominated Data dominated Traffic volume Revenue Time Network cost (existing technologies)
  • 9.
  • 10.
  • 11. Deploying LTE for added capacity A gradual add-on in areas with heavy traffic Source: Ericsson
  • 12. LTE is not Short Term Evolution
  • 13.

Notes de l'éditeur

  1. Higher eNode B capacity due to wider freq- blocks. HSPA Maks 10 MHz LTE: maks 20MHz