Predavanje "The World Served on a Tablet" koje je Michael-Jakob Reinartz održao na MobileMonday #4 događ‘aju 12. 09. 2011. godine u Beogradu.

2. „The world served on a tablet“
mobile monday, Belgrade
September 12th, 2011
Michael-Jakob Reinartz
Director Group Device Management & Partnering
Telekom Austria Group
Michael-Jakob Reinartz, September 12th 2011

3. Tablet day... NYC - April 3rd 2010, 01:45 hrs
Michael-Jakob Reinartz, September 12th 2011

4. Tablet day... 05:30 hrs – interest is rising
Michael-Jakob Reinartz, September 12th 2011

5. Tablet day... 07:30 hrs – it‘s getting crowded
Michael-Jakob Reinartz, September 12th 2011

6. Tablet day... 08:30 hrs – countdown has started
Michael-Jakob Reinartz, September 12th 2011

7. Tablet day... 09:00 hrs – here we go
Michael-Jakob Reinartz, September 12th 2011

8. Tablet day... 09:01 hrs – a big welcome
Michael-Jakob Reinartz, September 12th 2011

9. Tablet day... 09:10 hrs – mission accomplished
Michael-Jakob Reinartz, September 12th 2011

10. Agenda
‣ Where are we today?
‣ Tablets and their spot in the mobility sphere
‣ Tablet market 2011 & beyond
‣ Popular models & differences
‣ Usage patterns
‣ Developping Apps
‣ Future of tablet devices
Michael-Jakob Reinartz, September 12th 2011

11. The world-wide tablet market 2011 & beyond
Where are we today?
‣ It is the year 1 after iPad truly kick-started the tablet market after all prior
tablet PCs and comparable device failed to create relevant customer
impact
‣ First no-frills „me-too“ Android 2.x based devices have come and failed
(Think Huawei S7)
‣ First Android Honeycomb tablet optimized devices are on the market to be
true iPad competitors
‣ BlackBerry PlayBook initial sales figures disappointing
‣ WebOS seems to be gone already after a short live time
‣ Rumors of Amazon entering the market seem to be true
Michael-Jakob Reinartz, September 12th 2011

12. Tablets and their spot in mobility sphere
Mobility
Smartphone
Mobile
Internet
Tablet
Laptop PC
Desktop PC
Consumption Creation
Source: ABI Research, May 2011
Michael-Jakob Reinartz, September 12th 2011

13. The world-wide tablet market 2011 & beyond
Analyst predictions
➡ How does Gartner research evaluate the tablet market?
‣ iOS dominance?
‣ MeeGo: possible if picked up by
other vendors
‣ Definitely they need to work on
the WebOS figures
‣ QNX: sounds reasonable if the
2012 QNX strategy on BB
smartphones picks up
‣ Why is Windows 8 missing ->
Gartner most likely not
considering it a „Media Tablet“ as
focus on „full PC experience“
Sales
CEE 2011 2012 2013 2014 2015
Mio
Units
1,5 3,0 4,7 6,2 7,2
Source: Strategy Analytics, July 2011
Michael-Jakob Reinartz, September 12th 2011

14. Popular models & technologies
spot the difference
Apple iPad2 Samsung Galaxy Samsung Asus eee Pad
Tab 7 Galaxy Tab 10.1 Transformer
Operating System Apple iOS 4.x Android 2.x Android 3.x Android 3.x
CPU 1 GHz Dual Core 1 GHz 1 GHz Dual Core 1 GHz Dual Core
Screen Resolution 1024x768 1024x600 1280x800 1280x800
Special features Successor already Legal injunction Detachable
announced with banning sales in keyboard dock
Android 3.x Germany inkl. touchpad
Michael-Jakob Reinartz, September 12th 2011

15. Tablet usage patterns
➡ Mr. Jobs told us iPad is a „magical device“ – what kind of magic are
users of Tablets up to right now?
Source: Google AdMob Tablet Survey March 2011
Michael-Jakob Reinartz, September 12th 2011

16. Tablet usage patterns
‣ Tablets clearly a „consumption“ device with the exception of e-mail
‣ Lots of space left in the field of content-creation
‣ Is the tablet not the right tool, or is it missing apps to support the task?
Source: Google AdMob Tablet Survey March 2011
Michael-Jakob Reinartz, September 12th 2011

17. Developers – call to action
‣ Think market insights
‣ Get to know your local markets needs, not all apps need to be suitable for worldwide
consumption – find YOUR profitable niche
‣ TAG facilitates this – http://creatingapps.telekomaustria.com
Michael-Jakob Reinartz, September 12th 2011

18. Developers – call to action
‣ Think business / enterprise apps
‣ Tablet usecase most home-consumption today – but what about
‣ Insurance or real-estate companies – using tablet on customer visits
‣ Medical institutions – patient identified by using tablet – no more „please spell
your name“ - therefore eliminating sources of error...
‣ Educational institutions: facilitate exams and paperless class-room
‣ Gastronomy – order via tablet PC on the table & entertainment
‣ other usage potentials include: construction business, facilities & maintainance,
performing arts (script/screenplay ...)
‣ Think UX
‣ Todays biggest issue of Android 3.x tablets is Android 2.x apps – no distinction during
download a improvement with Ice-Cream Sandwich where the platforms will be
harmonized
‣ Make sure your app works on all sizes from 5“ – 10“
Michael-Jakob Reinartz, September 12th 2011

19. Developers – best practise
The iConcierge is a multi-application solution for the iPad. Each guest in a hotel gets
their own iPad for the complete duration of their stay.
‣ i-Concierge
‣ Neighborhood map
‣ Food & drinks menu
‣ Weather forecast
‣ Newspapers
‣ Babyphone and –cam
Powered by nousguide.com
Michael-Jakob Reinartz, September 12th 2011

20. Future of tablet devices HW/SW
‣ Size variations
‣ Samsung covering full range 5,3“ to 10.1“ with GalaxyTab family
‣ Covering all usecases from „really big phone“ to PC replacement
‣ OS „merging“
‣ Google merging Anroid phone experience with tablet experience in „Ice
Cream Sandwich“ – making it easier for developers to support both
platforms with one app having great UX
‣ Windows 8 to be built for both desktop and tablet experience
‣ RIM bringing the initally „PlayBook“ only OS to smartphones as well
‣ Integrated experiences
‣ Asus Padfone – have a high-end smartphone that slides into a „dumb“
touchscreen to transform into a full-blown tablet device with lower
investement and no need to keep different devices „in sync“
‣ Speed & Memory
‣ Archos to integrated HDD – up to 250GB of data storage
‣ Quad Core Processors to be standard in 2012
Michael-Jakob Reinartz, September 12th 2011

21. Thank you!
Michael-Jakob Reinartz, September 12th 2011