green marketing practices opted by wal -mart

1. Wal- Mart’s Green Marketing
Practices
Presentation By:
Monika
BBA

2. CONTENT
Introduction
Features
Strategic Initiatives
Sustainable Value Networks
Summary

3. Wal- Mart - Introduction
The Wal- Mart story began in 1962.
Sam Walton, founded the company’s first discount
store in Roger’s Ark.
 The company incorporated as Wal-Mart Stores, Inc.,
on Oct. 31, 1969.
Serves customers and members more than 200
million times per week at more than 9700 retail
units

4. Introduction- Contd…
A leader in sustainability, corporate
philanthropy and employment
opportunity.
Ranked in the top ten among retailers in
Fortune Magazine’s 2010 Most Admired
Companies survey.
 Wal-Mart employs 2.1 million
associates worldwide.

5. Wal- Mart’s Features
Stores feature wide, clean, brightly-lit aisles and
shelves stocked with a variety of quality, value-
priced general merchandise, including:
• Family apparel
• Healthy and beauty aids
• Electronics
• Toys
• Lawn and garden items
• Jewellery
• Automotive products
• Home furnishings
• Hardware
• Sporting goods
• Pet supplies
• House ware

6. Wal-Mart's Strategic Initiatives
Early 2009 Wal-Mart introduced a plan that was
hoped to ensure that the company would remain the
industry leader.
Project Impact is based on three strategic initiatives
that will improve the benefits to the customer.
The three initiatives are; Save Money, Live Better;
Win, Play, Show; and Fast, Friendly, Clean.
Company made these strategies because over the
last decade the company had lost customers.
Wal-Mart is renovating its stores in the US by
lowering fixtures, improving signage, and adding
natural light to give consumers a store that feels
friendlier.

7. Sustainable Value Networks
Our Sustainable Value Networks (SVNs) help integrate
sustainable practices into all parts of our business.
• Developing solutions — together
 SVNs bring together leaders from the company,
supplier companies, academia, government, and non-
governmental organizations (NGOs.)
 Explore challenges develop solutions that benefit
our business, as well as our local and global
communities.
• Positive changes
 SVNs have unleashed a wealth of innovation and
insight, resulting in numerous positive changes to our
business operations.
 We have become more energy efficient, reduced
waste and increased introduction of environmentally
preferred products.

8. SVNs include:
Greenhouse Gas
Logistics
Waste
Packaging
Agriculture and Seafood
Textiles
Electronics

9. Greenhouse Gas
Wal- Mart is committed towards reducing their carbon
footprint and they are working with their suppliers and
customers to do the same.
Goals:
 Design and open a viable store prototype that is 25-30 percent
more energy efficient and will produce up to 30 percent fewer
greenhouse gas (GHG) emissions by 2009 globally (2005
Baseline).
 Reduce GHG at our existing store, club and distribution center
base around the world by 20 percent by 2012 (2005 Baseline).
 Eliminate 20 million metric tons of greenhouse gas (GHG)
emissions from Wal- Mart's global supply chain by the end of
2015.
• Towards this initiative, Wal- Mart has cut energy use at its more than
7,000 stores worldwide by 30% and it has also cut greenhouse-gas
emissions at existing stores by 20% in seven years. Wal-Mart is the
largest private electricity user in the USA.

10. Logistics
Wal- Mart is striving to lead the industry in testing, piloting, and deploying a suite
of clean technologies that will help them to save money on diesel fuel, reduce
air pollutants in the communities they serve, and help their customers live better.
Goals
Double their truck fleet efficiency in the U.S. by October 2015 (2005 Baseline).
– Update: Since 2005, we have achieved a 65 percent increase in fleet
efficiency and are continuing to work toward achieving this goal.
As a contribution, Wal- Mart is encouraging the use of hybrid trucks to
increase efficiency by 25% in coming three years. This will help in
reduction of the use of gasoline and in turn will help it save $310
million.

11. Waste
One of the primary sustainability goals is to create zero
waste. They are working to eliminate the waste they
send to the landfill through a variety of initiatives.
 Goals
• Eliminate landfill waste generated by their
U.S. operations by 2025.
• Reduce their global plastic shopping bag waste by an
average of 33 percent per store by 2013 (January 1,
2007, - December 31, 2007, baseline).
• Towards this initiative, Wal- Mart has reduced solid
waste from U.S. stores by 25% within three years.

12. Packaging
Goals
• Reduce packaging by 5 percent globally by 2013 (2008
Baseline).
• Eliminate PVC from private brand packaging in the U.S. by
October 2007.
• Be packaging neutral globally by 2025.
 Towards packaging, Wal- Mart focuses on smaller , lesser
and recyclable packaging. It has also paid special attention
towards the packaging of jewelry which is also sustainable.

13. Electronics Recycling
 Wal- Mart partners with the Samsung Recycling
Direct(SM) program:
This program is another step in their commitment to doing
business in a sustainable way. They are continuously
working to introduce sustainable practices into all we
do; likewise, we’re also making it more convenient for
our customers to do the same in their own lives.
 Wal- Mart.com partners with Gazelle:
Wal- Mart.com has teamed up with Gazelle, the nation’s
largest online consumer electronics E-Commerce
service, to power an Electronics Trade-In Program. The
innovative partnership will enable Wal- Mart.com
customers to earn Wal- Mart.com E-Gift Cards by
responsibly trading in their used electronics, including
cell phones, laptops, MP3 players, digital cameras.

14. Agriculture and Seafood
More than a billion people around the world rely on
farming for their livelihoods, and Wal- Mart is
committed to sustainable agriculture and making a
positive difference in food production.
They have set goals to be completed by the end of
2015 that will help small- and mid-sized farmers
expand their businesses, get more income for their
products and reduce the environmental impact of
farming.

15. Products
• Wal- Mart is working to bring more sustainable
products to our shelves
• More sustainable products, at more affordable prices:
Our customers shop at Wal- Mart to get the best value
for their money. When it comes to sustainability, Wal-
Mart is dedicated to providing them with that same
value.
• Wal- Mart has goals of changing the world by bringing
products like affordable organic produce, fair trade
coffee, and compact fluorescent light bulbs within the
reach of the customers who shop in our stores.
• They believe that they can play a powerful role in
protecting our environment and our earth’s natural
resources - and in shifting the behavior of the
marketplace.

16. SUMMARY
Wal- Mart’s initiative towards Green Management
Practices based on its initiatives: save money, live
better; win, play, show and fast friendly, clean via
SVN’s has set a benchmark for other organizations to
imbibe.
Its efforts under SVNs towards reduction of the
carbon foot prints, electronics recycling and
encouraging the production of sustainable products
will surely help attain its objective of a cleaner and
greener environment.