1. REAL ESTATE REDEFINED
CHANGE YOUR PLACE WITH HOME MATCH
MAKER TEAM IN 2013

2. BACKGROUND AND SUMMARY
• Home Match Maker Team has teamed up with Sereno Group Real Estate in Northern California. We are
the best and the brightest, top producing agents in Santa Clara, San Mateo and Santa Cruz Counties. The
company has broken the traditional large scale, corporate and often impersonal mega-companies to form
an upscale, boutique agency with an unprecedented knowledge of the local markets, communities and the
pledge to be the single positive difference in each client’s real estate experience.
• Our team is made up of proven industry leaders who understand the importance of client relations and
quality service, ensuring consistent, responsible representation.
• We have a unique branding and leading edge marketing standard that truly positions our clients’
properties apart from the rest. From distinct marketing yard signs and natural organic colors and graphics,
to an in-house marketing team that provides artistically balanced photography and advertising.
• We build positive long-term relationships with our clients based on trust and integrity.
• We are committed to working together as a team to maximize the success of selling your home.
• We share every moment of your experience, and to that end, we are committed to making your
experience exceptional.
• Our company as been certified Green by Santa Clara and Monterey Bay Area County Green Business
Organizations. Sereno Group is committed to creating sustainable, environmentally minded business
practices.

3. MARKETING AND ADVERTISING
• In-house marketing and advertising studio, • Realtor.com markets your property to an
custom ads, brochures. international audience, most visited real estate
• Offer complete relocation services to assist web portal. We provide top enhancement
individual buyers and sellers as well as capabilities for listings; each listing has the
corporate companies. ability to display up to 25 jumbo sized photos,
• Focus is on providing maximum exposure for announce open homes, provide unique visitor
your property through print, internet, direct traffic report for your properties page.
marketing channels and cross promotional • Mercurynews.com, real estate portal and
opportunities. enhanced with multiple photos, information,
• Ensure each listing is marketed and presented to maximizing your property to the local market
the public in the best possible light. and potential buyers. Web-based banner
advertising that will appear in the “My Town”
• General Advertising: San Jose Mercury News tab for the chosen community, i.e. Los Gatos,
(print and online), Open Home Guide, Friday’s Saratoga and Peninsula.
Home Preview’s, San Mateo County Times,
Open Homes for the weekend. Silicon Valley • Search Engine Optimization: Google, yahoo to
Community Specific Papers in various distinct drive web searches to our website and to your
neighborhoods and communities. Santa Cruz property.
Sentinel, Coastal Homes Magazine. Direct • Through our progressive technology platform,
Mailing and top producing agent distribution list your property will be exposed to the increasing
(contact data base). number of buyers who expect a robust and
highly visual online Real Estate Experience, key
areas on the web.

4. MARKETING AND ADVERTISING (Cont.)
• SerenoGroup.com, Sereno “Alert” platform and • Point2 Technologies: Allows your listing to be
HomeMatchMakerTeam.com allows visitors to accessed from a multitude of online home
search for properties and to receive email searching services, world-wide.
notifications the moment a property filling their
search criteria is listed on the market.
• In-house tech
• Multiple Listing Service; your property will be
promoted to the segment most likely to product
a qualified buyer and cooperating brokers (if you
agree).
• In-house tech platform to market directly to the
companies strong agent pool, using our sales
floor plasma televisions to promote your listings
directly to our robust team.
• LuxuryRealEstate.com; Global collection of the
finest luxury real estate brokers in the world,
70,000 professionals, 85 countries.

5. REAL ESTATE SERVICES
• The importance of determining value: Most critical aspects of selling your home is to accurately estimate
the value of your property. A thorough research-based market evaluation, comparing your home to
properties with similar features that are currently for sale or that have recently sold provides the most
accurate, and reliable data for determining your property’s value.
• Proper pricing and the following factors will influence the sale of your property:
1. Location
2. Buyer Demand
3. Schools
4. Inventory Levels
5. Terms
6. Condition and physical makeup of the home and grounds
7. Ease of showing the property
• Prepare and implement a strategic marketing strategy to market and sell your home
• Prepare all disclosures required by law
• Provide a timeline and summary of the entire transaction
• We will be at all inspections and review the reports with you
• A summary of the marketing, advertising in appropriate media
• Market Analysis

6. REAL ESTATE SERVICES (Cont.)
• We will order the front yard signage and lockbox
• Website with your property address
• Advise on presentation of the property, staging, etc.
• Prepare all flyers, brochures highlighting special features of your property
• Schedule Broker’s Tour, Open Houses
• Present all offers
• Weekly written progress summary and CD of paperwork
• Explain the California Contract
• Explain DocuSign (signage of documents during the transaction)

7. BIO’S/CREDENTIALS
HOME MATCH MAKER TEAM
• Myrt Bauer: 40+ Years Real Estate Experience • Dani Fletcher: 13+ Years Real Estate Experience
• CRB: Certified Residential Brokers • SRES: Senior Real Estate Specialist
• CRS: Certified Real Estate Specialist • ABR: Accredited Buyers Representative
• GRI: Graduate of Real Estate Institute • Member: SILVAR Board of Realtors
• CDPE: Certified Distressed Properties Expert • Member: NAR: National Association of Real
• Member: CRS, Certified Real Estate Specialist Estate
for Northern California and Member Nationally • Member: CAR: California Association of Real
• Member: SILVAR Board of Realtors Estate
• Member: NAR: National Association of Real • 25+ Years Sale and Marketing for Multi-Media
Estate Corporations
• Member: CAR: California Association of Real
Estate

8. MATCHING PEOPLE WITH HOMES SINCE 1971
• Myrt Bauer and Dani Fletcher base their business on referrals. We spend better quality time taking care of
our clients real estate needs and less time looking for business leads.
• Education, diversity, communication and negotiations are the keys to a client’s successful real estate
transaction.
• With our experience, we have a wide range of knowledge in working with clients, agents and vendors. We
understand every aspect of the business and know the fastest path to results.
• Thank you in advance for your time and we look forward to doing business with you and your families.
Myrt Bauer and Dani Fletcher
DRE#00413216
DRE#01347384
www.homematchmakerteam.com
800-765-6978 Toll Free
650-887-2512 Fax
info@homematchmakerteam.com