Watch the webinar: http://monetate.com/webinar/personalizing-the-online-travel-planning-purchase-process/
Learn how to drive relevant digital customer experiences by turning data into action.
Join Carroll Rheem, Senior Director, Research at PhoCusWright, and Kurt Heinemann, Chief Marketing Officer at Monetate, as they discuss how understanding website visitor behavior and your unique customer segments enables you to deliver the right message, to the right customer, at the right time.
Come away with a better understanding of the value of providing website visitors with engaging and relevant content to increase booking rates and revenue.
You’ll also learn:
• How to overcome challenges regarding customer segmentation;
• Effective ways to make inventory easy to find and easy to purchase; and
• Proven best practices in website testing and optimization, including how to deliver rich experiences across your entire website.
Presenters:
• Carroll Rheem, Senior Director, Research, PhoCusWright
• Kurt Heinemann, Chief Marketing Officer, Monetate
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Personalizing the Online Travel Experience
1. Personalizing
the
Online
Travel
Experience
Toll:
+1
(415)
655-‐0069
October
18,
2012
|
2:00
pm
ET
Toll-‐free:
(877)
568-‐4108
Access
Code:
882-‐677-‐957
Follow
@monetate
on
#travelwebinar
2. Tips
for
Webinar
ADendees
•
Audio
problems?
Click
the
“Problem
Dialing
In”
link
or
switch
to
the
webinar
phone
bridge
and
make
sure
your
phone
is
on
mute.
•
Use
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“QuesTon”
box
within
GoToWebinar
to
ask
a
quesTon
or
use
the
webinar
hashtag
#travelwebinar
•
A
recording
of
the
webinar
with
the
slide
deck
will
be
available
at
monetate.com/webinars
within
1
to
2
business
days.
#travelwebinar
3. Today’s
Presenters
Carroll
Rheem
Director,
Research
PhoCusWright
Kurt
Heinemann
Chief
MarkeTng
Officer
Monetate
#travelwebinar
4. Personalizing
the
Online
Travel
Experience
Carroll
Rheem
Director,
Research
@PhoCusWright
#travelwebinar
27. PersonalizaNon
Drives
Revenue
Ancillary
fees
may
drive
in
revenues
but
can
damage
the
experience.
Be
thoughdul
in
what
you
charge
for
and
how
its
packaged.
Source:
PricewaterhouseCoopers
#travelwebinar
34. Secrets
of
Relevance
• Understand
who
you
are
talking
to.
• Use
customer
loyalty
to
your
advantage.
• Know
the
device.
• Leverage
locaTon.
• Maintain
the
scent
trail.
#travelwebinar
35. Understand
Who
You
are
Talking
to
CreaTng
narraTve
personas
of
each
of
your
main
traveler
segments
will
help
you
determine
what’s
important
to
them…
and
create
a
relevant
online
customer
experience.
#travelwebinar
42. More
Secrets
of
Relevance
• Use
prior
session
data
and
real-‐Tme
behaviors.
• Make
more
impact
with
benefit
not
price.
• Look
at
the
experience
through
the
consumers’
eyes.
#travelwebinar
46. Your
Relevance
Game
Plan
• Pick
some
targets
(start
with
the
low
hanging
fruit).
• Test
new
ideas.
• Learn
quickly
and
iterate.
• Find
those
“Goldilocks
moments.”
• Try
and
try
again.
#travelwebinar
47. Thank
You
Kurt
Heinemann
Chief
MarkeTng
Officer
@Monetate
#travelwebinar