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In Sync: Making Your Online & Offline Brand and Voice Congruent

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Cosmetic Social Media
Cosmetic Social Media

Presentation given at Vegas Cosmetic Surgery 2012 on June 6, 2012

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Welcome… In Sync: Making Your Online and Offline Brand and Voice Congruent Cosmetic Social Media #VCS2012 @MoniqueRamsey
Meet Monique Founder, Cosmetic Social Media ♥music, ♥USC, ♥s 20+ years experience: medical practice management, marketing, training, and ports, ♥spa consulting days, ♥shoes & ♥driving fast Certified Social Media Strategist since 2009 ♥creative Panelist, Speaker, Trainer endeavors! Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) Named one of top 5 Medical Practice Facebook Pages (2010) Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio Contributor to Cosmetic Surgery for Dummies Cosmetic Social Media #VCS2012 @MoniqueRamsey
The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk Cosmetic Social Media #VCS2012 @MoniqueRamsey
Branding • Who are you? • How is your practice unique? • Could you explain your brand to the person next to you right now? Cosmetic Social Media #VCS2012 @MoniqueRamsey
Brand Trust The intrinsic believability your brand evokes – converts A promise of service, quality, awareness to dependability, benefit, etc. – not just for the product or commitment. outcome, for the company behind the product Cosmetic Social Media #VCS2012 @MoniqueRamsey
Embrace it… Live it… Breathe it… Sing it… Sweat it… Cosmetic Social Media #VCS2012 @MoniqueRamsey
Consistency Make sure the brand image is consistent across EVERY patient touchpoint. Cosmetic Social Media #VCS2012 @MoniqueRamsey
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Facebook timeline cover photo E-blasts Social Media & In-Office Promotions Apps Website Exam Room Mailers displays Cosmetic Social Media #VCS2012 Print: Ads & @MoniqueRamsey Collateral
Mobile Marketing Cosmetic Social Media #VCS2012 @MoniqueRamsey
Measure 4 Consistency Staff: follow through friendliness Office: comfort vs. patient hospitality expectations wait time (appt., phone, etc.) Surgical Experience: Pre-op Surgery Day Post-op Cosmetic Social Media #VCS2012 @MoniqueRamsey
Questions? Thank You! Cosmetic Social Media #VCS2012 @MoniqueRamsey

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In Sync: Making Your Online & Offline Brand and Voice Congruent

  • 1. Welcome… In Sync: Making Your Online and Offline Brand and Voice Congruent Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 2. Meet Monique Founder, Cosmetic Social Media ♥music, ♥USC, ♥s 20+ years experience: medical practice management, marketing, training, and ports, ♥spa consulting days, ♥shoes & ♥driving fast Certified Social Media Strategist since 2009 ♥creative Panelist, Speaker, Trainer endeavors! Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) Named one of top 5 Medical Practice Facebook Pages (2010) Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio Contributor to Cosmetic Surgery for Dummies Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 3. The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. –MarketingMagazine.co.uk Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 4. Branding • Who are you? • How is your practice unique? • Could you explain your brand to the person next to you right now? Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 5. Brand Trust The intrinsic believability your brand evokes – converts A promise of service, quality, awareness to dependability, benefit, etc. – not just for the product or commitment. outcome, for the company behind the product Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 6. Embrace it… Live it… Breathe it… Sing it… Sweat it… Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 7. Consistency Make sure the brand image is consistent across EVERY patient touchpoint. Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 8. Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 9. Facebook timeline cover photo E-blasts Social Media & In-Office Promotions Apps Website Exam Room Mailers displays Cosmetic Social Media #VCS2012 Print: Ads & @MoniqueRamsey Collateral
  • 10. Mobile Marketing Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 11. Measure 4 Consistency Staff: follow through friendliness Office: comfort vs. patient hospitality expectations wait time (appt., phone, etc.) Surgical Experience: Pre-op Surgery Day Post-op Cosmetic Social Media #VCS2012 @MoniqueRamsey
  • 12. Questions? Thank You! Cosmetic Social Media #VCS2012 @MoniqueRamsey