The document summarizes Monique Ramsey's presentation on using social media to grow a medical or cosmetic practice. It provides statistics on key social media platforms like Twitter and Facebook, tips for building trust and engagement through transparency and frequent posting. It also discusses using tools like hashtags, contests and questions to interact with customers and drive people to the practice's social media pages and website to increase awareness and revenue.

1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

3. Certified Social Media Strategist since 2009

4. Panelist, Speaker, Trainer

5. Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

6. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times

7. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

8. Development and Implementation Team for Inform&Enhance® practice management software http://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

9. Social Media Warm-Up http://go.cosmeticsocialmedia.com/SKM1 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

10. Referral Paths – Then & Now Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

12. 55 million Tweets per day

13. 300,000 new users per day

14. Twitter search engine gets roughly 600 million search queries per day

15. 10th most popular website on the internetUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Source: Reach Local

17. 750+ million active users

18. 150 million accessing via their mobile devices (700 billion+ min/mo)

19. 30-45 age fastest growing

20. 2nd most trafficked site on web

21. 700,000 local business pages

22. 30 billion+ pieces of content shared each month Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Sources: Reach Local & f8 Keynote

23. The Goal To buildEVANGELISM and OWNERSHIP among your customers to drive more revenue. How? By Engagement! Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

24. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

26. High Transparency: authentic, genuine, humble

27. HighTouch: # touchpoints / year

29. High Trust 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services. -Via NOP World Great article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMedia Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

30. This just in from moms… 68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

32. No hidden agendas

33. Be Authentic

34. Be Humble

35. Be Yourself

36. Controlling vs. *influencing*Image Source: EverydayTenacity.com

37. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Radical Strategic Visibility

38. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Mobile & Gamification of Culture 31% of mobile users have a smartphone now 43% of mobile users will have one by 2015. That’s 101 million people. 183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal

40. Data Exchange

42. Photos

43. Website

44. “LIKE” on Facebook, etc.

45. Biz Card Contact info

46. Store secure patient data for emergency responders

47. Rx. Instructions

48. How To videos

50. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

52. Ask for the LIKE

53. Use free resources such as WildfireApp Show them where else you are – other places to engage

55. Landing Tab New “Recommend” feature Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

56. Reveal Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

57. Tabs, Apps, Widgets Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Check Your Hidden Posts Add Your eBlast sign up form Add Your eBlast archive Photos in logical albums *(and add fresh content frequently) Upload videos Point to other social platforms Contest entry Seminars & other events

59. 1.29% feedback

61. Polls Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

62. Post You Want to See Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

63. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Posts You Want to See

64. Posts You Don’t Want to See You can: Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

66. Types of Ads A destination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

67. Types of Ads A destination off of Facebook – your website, blog, an event, app Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

68. Types of Ads Attributes value to various objects on the site - photos, wall posts, status updates, and notes Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

70. The New FB Ticker Business Page updates will not appear here… BUT Sponsored Stories are eligible to be displayed Notice the Hover/Pop-Out Feature Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

71. EdgeRank The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. … Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

72. Google+ Currently only for individuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.) Coming by the end of 2011 for business Shutting down non-user profiles until the feature becomes available Full Google experience (integration of all products) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

73. Google+ Profile Photo Albums Hangouts (“Meetings” for Biz) Sparks (interests) Circles Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

74. Google+ and Search Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

75. Google Places Reviews Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

76. Social & SEO Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Source: http://thefuturebuzz.com

77. Resources Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media

78. Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media Final Thoughts Social media is no longer optional. You will reap the rewards but need to invest the time to get the benefit. “When a brand does its job right, it creates an emotional connection.” - Brian Solis It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor

79. Let’s Connect! LIKE us on Facebook… Facebook.com/CosmeticSocialMedia Post on our wall one takeaway from today’s course Email: Monique@cosmeticsocialmedia.com Toll Free: 877-401-5485 Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media