Monique Pouget's SMX Advanced presentation, which includes information about using Pinterest for creating link building personas, turning Twitter prospects into followers, and taking advantage of Facebook's search-friendly features, like Timeline for Pages and Open Graph integration.

1. Hardcore Social Tactics
Presented by Monique Pouget | June 5, 2012
@MoniqueTheGeek

2. First Off, Who Am I?
Name: Monique Pouget Twitter: @MoniqueTheGeek
Title: Director of Content LinkedIn: linkd.in/mpouget
Marketing Read My Posts: Blog
Company: Thunder SEO
@MoniqueTheGeek

3. Pinterest
@MoniqueTheGeek

4. Pinterest
What’s being Pinned from my (or a competitor’s) website?
http://pinterest.com/source/YOURWEBSITE.com/
@MoniqueTheGeek

5. Pinterest
@MoniqueTheGeek

6. Pinterest Tools | PinReach
@MoniqueTheGeek

7. Pinterest Tools | Pinpuff
Ecom= Pin with landing page to
a sales page; e.g. Amazon, etsy
Gen= Pin with non-sales landing
page; e.g. branding, quote
CPC= Referral traffic from pin
@MoniqueTheGeek

8. Pinterest | Sleuthing
What types of What’s the
What does What are their
things will value add our
this person turn-ons and
they respond pitch offers
care about? turn-offs?
to? them
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/
@MoniqueTheGeek

9. Pinterest | Sleuthing
@MoniqueTheGeek

10. Pinterest | Sleuthing
@MoniqueTheGeek

11. Pinterest | Sleuthing
@MoniqueTheGeek

12. Pinterest Tools | Wordle & twtrland
@MoniqueTheGeek

13. Pinterest | Create Personas
Photos
Descriptions
Content Examples
@MoniqueTheGeek

14. http://bit.ly/pinterestpersonas
@MoniqueTheGeek

15. Twitter
@MoniqueTheGeek

16. Converting Twitter Prospects Into Followers
Identify Discover
Follow Divide &
Up Conquer
@MoniqueTheGeek

17. Twitter Tools | Hoosaid & Follower Wonk
IDENTIFY Influencers by searching Twitter bios for industry topics, keywords…
@MoniqueTheGeek

18. Twitter Tools | Amplicate, Topsy & Social Mention
…and trends.
@MoniqueTheGeek

19. Twitter Tools | Advanced Search Operators
Use Advanced Search Operators to restrict results to relevant topics & sentiments.
@MoniqueTheGeek

20. Twitter Tools | twtrland & Twitalyzer
Analyze Twitter profiles to DISCOVER links shared, Retweets…
@MoniqueTheGeek

21. Twitter Tools | Friend or Follow
…and relationships.
@MoniqueTheGeek

22. Twitter Tools | Twitter Lists
Separate your Twitter prospects into lists so you can DIVIDE & CONQUER.
Brewery & Bar Homebrewers Craft Beer
Employees Drinkers
Tweets About: Tweets About: Tweets About:
• Questions • New recipe • Extremely rare
about large experiments beer with
scale brewing • Local complicated
systems homebrew name
• Visiting other meet-ups, • Latest award-
local breweries events & winning IPA
• Beers on deck contests • Beer festivals
• Collaborations • Hops and pairings
@MoniqueTheGeek

23. Converting Twitter Prospects Into Followers
Before following a prospect, tweet relevant things that might pique their interest.
Hello HOMEBREWERS
@MoniqueTheGeek

24. Converting Twitter Prospects Into Followers
FOLLOW UP with Twitter prospects that don’t convert after first touch.
Hello HOMEBREWERS
http://www.distilled.net/blog/author/rob/
@MoniqueTheGeek

25. Converting Twitter Prospects Into Followers
http://bit.ly/convertingtwitterprospects
@MoniqueTheGeek

26. Twitter Monitoring | Hootsuite
#Hashtags Website
Topic and
Location Mentions
Brand Names
@MoniqueTheGeek

27. Facebook
@MoniqueTheGeek

28. Facebook
@MoniqueTheGeek

29. Facebook | Open Graph
http://searchengineland.com/learn-to-control-your-message-with-social-sharing-open-graph-100245
@MoniqueTheGeek

30. Facebook | Open Graph
THIS.
http://www.seomoz.org/blog/keyword-level-demographics
@MoniqueTheGeek

31. Facebook Tools | Simply Measured
Compare up to 5
Pages and get
engagement stats
you can’t find in
Insights.
@MoniqueTheGeek

32. Thank You!
@MoniqueTheGeek
monique@thunderseo.com
www.thunderseo.com/blog
bit.ly/smx-hardcore
@MoniqueTheGeek