Egbert Jan van Bel gaf op 21 maart een presentatie in Amsterdam over Digital Marketing en hoe Social Media daar onderdeel van uitmaken. Ook belichtte hij hoe organsiaties moeten nadenken over nieuwe businessmodellen als klanten via andere kanalen hun aankopen gaan doen.
26. Customer ‘lock-in’ becomes ‘mutual commitment’
Frome shareholder value to customer value
Reduction of brands
Different spending of marketing budget
Less ‘typical’ marketing budget
Shift from seduction to service and customer experience (chain)
Shift from sales to service to social
Time is worth more than money
Consuming in stead of selecting
Cooperative markets and competitors (interfacing, communities)
War on reputation and ‘data’ (information, metrics)
From media planning to media control (PR, dialogue, owned/earned)
Most business models are from the 70’s/80’s, what’s up today?
The business is socializing, transparant and ‘influenced’
28. Graag tot ziens, www.beeckestijn.org
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Egbert Jan van Bel (egbertjan@vanbel.nl / 06-51315591)
Beeckestijn Business School
Postbus 333
3830 AJ Leusden
T +31 (0)88-472 22 30
F +31 (0)84-220 79 87
E info@beeckestijn.org
W www.beeckestijn.org