4. 11/27/2011
Corporate Conscience ! … is it real ?
4
5. 11/27/2011
Legitimacy of Corporates
“The traditional potency of the family,
the church, and the local community
suddenly seemed dwarfed by the
sway of the giant corporations.
This momentous shift in the balance
of social forces created a crisis of
legitimacy for the large corporation.”
Roland Marchand (1998)
5 GP Confidential
6. Economist, Milton Friedman
• “The social responsibility of business is
to increase its profits.”
• “What does it mean to say that
"business" has responsibilities? Only
people can have responsibilities.”
• “…in a free society there is one and only
one social responsibility of business – to
use its resources and engage in
activities designed to increase its profits
so long as it stays within the rules of the
game, which is to say, engages in open
and free competition without deception
or fraud."
7.
8. 11/27/2011
From Shareholder to Stakeholder
Society
Reinvestment
Shareholder
Bonus
8
10. Why CSR?
• Consumers & Investors
– Growing expectation for
organisations to behave
responsibly
• Consumer Awareness
– ‘Green’ and ‘Ethical’ consumerism
• Legislation
– H&S, EPA, Sustainability, Codes of
Practice
• Globalisation
– Adoption of ‘Best Practice’,
Consumer & Legal Acceptance.
11. Business advantages of CSR
• Human Resources
– Recruitment, retention and
morale of Staff
• Risk Management
– Investment in „ethical brand
equity‟
– „Greenwash‟ effect?
• Brand Differentiation
– As USP
– Build brand loyalty
– Reputation and brand
attractiveness
12. Business advantages of CSR (continued)
• Business Development
– New markets, products and
services
• Resources Management
– Better management and
conservation of strategic assets
• Stakeholder Management
– Better internal and external
relationships
– Freedom of operation: reduce
government, public, NGO
intervention in organisation
13. 11/27/2011
CSR – View of Grameenphone
Ethical Ethical corporate behavior
Responsible Responsible corporate
actions
Creating shared value for
Value the community through
economic, environmental
Creation and social actions using
our core competence
13
14. 11/27/2011
Grameenphone CR DNA
Core Business (Connectivity)
Internal External
Responsible Social
EH&S Business Products
/
Tradition
al CSR
Social
Business Philanthropy
Services
Practice
Tackling
Social
Health / Issues
Health & Equal Code of Law & Health line /
Sustainability
Safety Opportunity Conduct Regulatory
Transparency
Study line
Education / with Scholarship Relief Shelter
Environment
sustaina
ble
Business
14 GP Confidential
