Monitor is a full-service marketing agency established in 1993 that provides design, marketing, and communications strategies. They have experience across various industries and specialize in brand communications, print design, web design, copywriting, email marketing, and packaging design. Notable clients include ice cream makers, clothing retailers, and plastics manufacturers. Monitor prides itself on taking time to understand each client's business before developing customized solutions.

1. Who is Monitor?
Advertising Design Marketing Branding Multimedia

2. who is monitor?
We’re a full service agency bringing marketing to life in all formats,
online and off. Established in 1993, we have been delivering
effective integrated design, marketing and communications
strategies for over 15 years.
Our experience is extensive and spans a range of markets in both business to business and business to
consumer. We create ideas to lift all kinds of businesses out of the crowd - across every communication
channel. We achieve numbers to make you smile by stepping into your customer’s shoes. We learn about
your target market in detail by putting our heads together and spending real time getting to know your
business. The best ideas start this way.
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Print, web design, packaging, copywriting and more.

3. our services
Wise heads and young shoulders. The best creative teams bring
together strengths across the board. For our clients, it means the most
effective results for their business.
Effective marketing is about what’s right for the client and their target market. Printed products make a positive
That’s why, before we suggest any solutions, we bang our heads together and spend time contribution to the UK trade balance. In
2002 the printing sector’s contribution
getting to know the client and their business. We work hard to build effective creative
was £438 million, which improved to
solutions for a brand or service, through traditional and ambient means of engagement. almost £609 million in 2003 and £619
million in 2004 before falling back to £543
The marketplace is constantly changing and we pride ourselves on being up to date. million in 2005, £429 million in 2006 and
So while the rest of the business community grows, so do we. We have and continually £415 million in 2007.
Annual Business Inquiry, 2007 provisional
invest in the right equipment and skills to meet the needs of our clients. So when we results (released Nov 2008),
forecasted an increase in digital media spend in 2009/10, we made sure we were ready
to cater for those services, to date we’ve sent out over 50,000 e-shots and with clients like
Polypipe that figure is set to be over 100,000. Digital marketing spend is set to rise by 17
per cent in 2010 as companies switch the
focus of their budgets away from TV, radio
Digital marketing spend is set to rise by 17 per cent in 2010 as companies switch the focus
and print ads, a new report has found
of their budgets away from TV, radio and print ads, a new report has found. Dotmailer

4. our services
We don’t do off-the-shelf; all our solutions are hand cut and
tailor-made to fit clients needs. Marketing strategy, communication,
direct marketing and planning – we can do it all:
Design Services Marketing and Communication Services
Brand Communications: Branding, Logo Design, Stationery, • Online & Offline Copywriting
Livery & Name Generation • Planning & Strategy
• Media Buying
Print: Brochures, Leaflets, Newsletters, Direct Mail, Design, • Commercial Sales Strategies
Copywriting, Artwork & Print Buying, POS Materials and • Lead Generation
Trade marketing • Direct Mail
Website Design & Build: HTML, Flash, E-commerce • Database Generation & Management
CMS & SEO optimised • Telemarketing
Email Marketing: E-shots, E-newsletters, E-alerts, Surveys,
Lead Generation, Design, Build, Send and Measure Service
Packaging: Concepts, Design & Artwork
‘According to the Bellwether Report from the Institute of Practitioners in Advertising and BDO Stoy Hayward, growing confidence
about the state of the economy is set to drive an increase in spending on internet marketing services this year. ‘
Source - ClickThrough

5. who we work for
Everything from ice cream makers to plastic manufacturers, industrial
security experts to clothing retailers, high street bars to magazines.
KRO
all together different
...to name but a few

6. what makes us different?
Our key marketing people were on the client side for decades before
hopping over the fence to create an agency that really is client-centred.
They add a level of strategic skills you simply don’t find in many agencies.
This heavyweight clout underpins everything we do.
Francis Ball Ric Gibbs
Chairman and Retail Director Francis Ball, previously Managing Director Consultant Creative Director Richard Gibbs heads the creative team and
of Costco Wholesale UK, now Chairman of The Federation of Wholesale has over 20 years experience in design and advertising, recently having
Distributors, adds invaluable retail expertise to the team and reinforces won an award for best website design at the SUN (Shot Up North) Awards.
our credentials as a major creative agency.
Creative Team
Moray Newberry Anton & Cheryl have over 6 years of agency experience working with
Managing Director Moray Newberry has 25 years experience as a both large and small companies and have done everything from
Marketing Director on the client side before starting Monitor Creative branding and packaging to websites and e-shots alongside everything
in 1993, giving him a sympathetic understanding of clients needs. else in between.
extensive experience + fresh ideas = effective results

7. what people say about us
‘I have done business with Monitor over many years, during my time with different companies
and when it came to setting up my own business they are the only people I trusted with my
own money!’
Claire Briegal, Managing Director, I Love My
‘May I take this opportunity to thank Moray and his team at Monitor Creative who have
dedicated much time and effort in creating this fantastic new site. A big thank you to you all.’
Robin Appleby, Commercial Director, Polypipe Terrain
‘When we were first introduced to Monitor I was really impressed with the time they invested
in finding out what we wanted to achieve.... The ideas they came up with were really pleasing
and it showed they listened and understood our objective. As an upholstery company we felt
our company was still in the 1960s and wanted to change our image to bring it up to date.
With a name like AD Brown Upholstery it really was a challenge. Monitor Creative came highly
recommended to help us develop a brand and web presence.’
Bobby Fitzpatrick, C&M Manager, AD Brown Upholstery

8. our work
Thought provoking
ideas with impact that
deliver tangible results
for our clients.

9. our work
Client: Glyn Smallwood Upholstery
They wanted… to increase their business but realised they needed to
strengthen their brand image in order to achieve this. The brief was to
create an identity which was simple, understated and communicated
tradition and quality. We were also asked to design their new stationery
and printed postcards.
We created… an identity that is understated and contemporary,
elevating their brand position and helping them towards achieving
their goals.

10. our work
Client: A D Brown Upholstery
They wanted… to reach new customers and set themselves apart from
the competition. With a small budget and an identity that was much in
need of a refresh we pitched our concepts to rebrand the company.
We created… a new logo in keeping with their current name and a great
strapline to help position themselves in the sector. We designed a simple,
sophisticated yet structured website that acts as their marketing and
selling tool whilst demonstrating their expertise.

11. our work
Client: Goodchild & Company
They wanted… a new brand identity incorporating an up-market,
expensive and classic feel, featuring the ampersand as a prominent part
of the design.
We created… an identity that is clean, modern but classic in its style
emphasising authority and quality.

12. our work
Client: Kro Bars
They wanted… to increase the visual impact of their website; engage
visitors, showcase individual bars and events and the addition of an
online booking system for all restaurants.
We created… a website that answered their brief but we also threw in
a new strapline… all together different.
all together different

13. our work
Client: Fredericks
They wanted… an updated corporate website which was more customer
and search engine friendly whilst retaining the core company profile.
We created… a new site which delivered a welcoming feel, incorporating
all product and media news, awards and brand information.

14. our work
Client: Fredericks
They wanted… to bring their communication
materials bang up to date and reflect both the
modernity of the business as well as their traditional
family ideals of quality and value.
We created… Impulse 09, a brochure crammed full
of household brands who work in association with
Fredericks and whose brand values are reflected in the
products they produce.
They wanted… to make a splash at the International
Annual Conference of Ice Cream Wholesalers.
We created… ’I’m an ice cream distributor get me out
of here’, based on the ever popular celebrity version,
which included door signs, goody bags and t-shirts.

15. our work
Client: Thomson Associates
Chartered Surveyors
They wanted… to bring their corporate ID up to date, develop a communications
strategy to increase awareness and build business in targeted sectors.
We created… a new logo and corporate style which stands out from their
competitors whilst retaining the integrity of the business. The rebranding was
then reflected in a new search engine friendly website and we also handled a
telephone recruitment campaign gaining appointments in targeted
industry sectors.

16. our work
Client: Mondo Foods
They wanted… new packaging for their Cheese & Broccoli Quiche which
had been delisted from Costco.
We created… new packaging design incorporating original photography
that portrays the quality of the product and its ingredients, resulting in
much better shelf stand out. As a result the product was relisted at Costco
at the next review.

17. our work
Client: Preventry
They wanted… to relaunch the company,
creating a new identity to overcome the stigma
attached to security companies and demonstrate
their expertise in contrast to their competitors.
We created… a new name with bold branding,
refreshed copy and new photography that
demonstrates the products in action on a new
look website.

18. our work
Client: Encounter
They wanted… to develop a targeted communication
device aimed at the hard to reach independent
convenience retail sector, delivering measurable results.
Cost sharing between a number of manufacturers
created an opportunity to communicate with this
lucrative sector on a cost effective basis.
We created… a piece of syndicated, interactive direct
mail presented as a magazine; mailed quarterly. Issue 3
delivered exceptional response rates of over 5%.

19. our work
Client: Polypipe
They wanted… to develop a portal to act as an introduction to the group,
incorporating navigation to individual company sites whilst working alongside
tactical brand / product sites. All sites required CMS capability and SEO.
We created… a new search engine friendly website hierarchy with
manageable content throughout. The tactical sites work within corporate
guidelines but have the capability to function as stand-alone sites.

20. our work
Client: Polypipe Gulf
They wanted… a new international site for Polypipe Gulf, a trading division
of Polypipe Limited established in 2008 to develop business across the
Middle East.
We created… a website which utilises 3D CGI animated fly-ins triggered by
interactive information buttons.

21. new for 2010
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Whatbrdnd say
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What main
your out you? your osition?
ab prop
Brand Surgery Brand Starter Pack
Breathe new life into your brand with a FREE If there’s a business idea that’s ready for launch,
hour of fresh thinking. we’ll take care of the branding and get everyone
off to a flying start.
The brand surgery gives current lapsed and
potential clients the chance to visit Monitor and Our new brand starter kit provides all the marketing
discuss their thoughts on what they want to essentials needed. We’ll start by talking through the
achieve with their brand or services. We’ll cover all business and the market and create the branding
the key areas to confirm what’s working and what materials that will get noticed from day one.
isn’t. We’ll talk through how to define the brand
personality with precision and how to express it in Start something new.
customer-connecting, profit-pulling ways across all
communication channels – websites, brochures, ads
and everything else.
Book an appointment with us.

22. t: 0161 743 0980
e: monitor@monitorcreative.co.uk
54 Oldfield Road, Salford, Manchester M5 4LZ
www.monitorcreative.co.uk