about agricultural marketing. current method of agricultural marketing.

1. Agricultural Marketing Presented by: Rajeev Ranjan(B.K)

2. Introductory Background Subsistence farming. Farmers were not thinking or worry about the per acre output. Traders used to take advantage of illiterate, ignorant and poor farmers In all aspect of business deals, the farmer was on the losing side. Major problem of farmers were weighments, quality assessment, pricing and storage

3. Agricultural marketing in 20th century. Lenders of village who had financed them. Sale in the local market on weekly or on monthly basis. Sale to nearby town on weekly and monthly basis In case of perishable material the goods were sold directly to factory

4. Regulated market Objectives To reduce fraud in weight, rate and brokerage Ensure fair price Avoid unhealthy marketing practices To facilitate farmers to know whom to contact

5. Regulated market contd…… Methodology A marketing committee administrate the regulated market It consist of state government, the traders, the agents and farmers The committee is set up for define period and take decision of market rates, commission and redressed disputes. It also deals with license to broker, weighmen and punishment to defaulters.