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Ahead of Time
  Die Trends von morgen bereits heute?
                                   Visual and Crea
  Bundesverband des Deutschen Versandhandels (bvh)
  Düsseldorf, 11.06.2008                 What we learned from P
                                                                  Kelsey Ruger, Pop Labs



Ahead of Time                             Page                     © 2008 Ahead of Time GmbH
O N L I N E.
Was heißt eigentlich „Online“?




  Ahead of Time             Page   2   © 2008 Ahead of Time GmbH
Ahead of Time
Die Trends von morgen bereits heute?




  Ahead of Time            Page   3    © 2008 Ahead of Time GmbH
Nun eine kleine Selbstanalyse.




Ahead of Time         Page   4    © 2008 Ahead of Time GmbH
Kennen Sie Monty?




Ahead of Time          Page   5     © 2008 Ahead of Time GmbH
Wenn nicht,
                lernen Sie mich heute kennen!




Ahead of Time                Page   6   © 2008 Ahead of Time GmbH
Ahead of Time   Page   7   © 2008 Ahead of Time GmbH
Monty Metzger
                  www.monty.de
                 monty@monty.de




Ahead of Time         Page   8    © 2008 Ahead of Time GmbH
Welche Medien nutze ich?




Ahead of Time              Page   9   © 2008 Ahead of Time GmbH
Ich veröffentliche Texte.




Ahead of Time               Page 10     © 2008 Ahead of Time GmbH
Ahead of Time   Page 11   © 2008 Ahead of Time GmbH
Ahead of Time   Page 12   © 2008 Ahead of Time GmbH
Ahead of Time   Page 13   © 2008 Ahead of Time GmbH
Ich veröffentliche Videos.




Ahead of Time                Page 14     © 2008 Ahead of Time GmbH
Ahead of Time   Page 15   © 2008 Ahead of Time GmbH
Ich veröffentliche Fotos.




Ahead of Time               Page 16     © 2008 Ahead of Time GmbH
Ahead of Time   Page 17   © 2008 Ahead of Time GmbH
Ich veröffentliche
                meine Reiseplanung.




Ahead of Time            Page 18      © 2008 Ahead of Time GmbH
Ahead of Time   Page 19   © 2008 Ahead of Time GmbH
Ich veröffentliche mein Profil.




Ahead of Time            Page 20     © 2008 Ahead of Time GmbH
Ahead of Time   Page 21   © 2008 Ahead of Time GmbH
Ahead of Time   Page 22   © 2008 Ahead of Time GmbH
Ahead of Time   Page 23   © 2008 Ahead of Time GmbH
Ich veröffentliche
                mein Präsentationen.




Ahead of Time             Page 24      © 2008 Ahead of Time GmbH
Ahead of Time   Page 25   © 2008 Ahead of Time GmbH
Ich veröffentliche laufend
                 neue Statusmeldungen,
                  Gedanken und Ideen




Ahead of Time                Page 26     © 2008 Ahead of Time GmbH
Ahead of Time   Page 27   © 2008 Ahead of Time GmbH
www.twitter.com/montymetzger




Ahead of Time      Page 28   © 2008 Ahead of Time GmbH
Ich engagiere mich.




Ahead of Time            Page 29      © 2008 Ahead of Time GmbH
Ahead of Time   Page 30   © 2008 Ahead of Time GmbH
Ahead of Time   Page 31   © 2008 Ahead of Time GmbH
Ich nütze mobile Medien.




Ahead of Time               Page 32    © 2008 Ahead of Time GmbH
Ahead of Time   Page 33   © 2008 Ahead of Time GmbH
Ich schaue Fernsehen.




Ahead of Time             Page 34       © 2008 Ahead of Time GmbH
Ahead of Time   Page 35   © 2008 Ahead of Time GmbH
Ahead of Time   Page 36   © 2008 Ahead of Time GmbH
Ahead of Time   Page 37   © 2008 Ahead of Time GmbH
Ahead of Time   Page 38   © 2008 Ahead of Time GmbH
Ich lese Blogs und Online Magazine.




 Ahead of Time   Page 39    © 2008 Ahead of Time GmbH
Ahead of Time   Page 40   © 2008 Ahead of Time GmbH
Ahead of Time   Page 41   © 2008 Ahead of Time GmbH
Ahead of Time   Page 42   © 2008 Ahead of Time GmbH
Ich lese Bücher.




Ahead of Time           Page 43    © 2008 Ahead of Time GmbH
Ahead of Time   Page 44   © 2008 Ahead of Time GmbH
Ahead of Time   Page 45   © 2008 Ahead of Time GmbH
Ich lese Zeitschriften.




Ahead of Time              Page 46        © 2008 Ahead of Time GmbH
... aber nur, wenn ich diese Geschenk bekomme.
                       Danke - Air Berlin.




Ahead of Time                          Page 47              © 2008 Ahead of Time GmbH
Ich bin teil einer
                 multimedialen
                Unterhaltung.



Ahead of Time            Page 48     © 2008 Ahead of Time GmbH
A Digital Conversation.




Ahead of Time              Page 49        © 2008 Ahead of Time GmbH
Ahead of Time   Page 50   © 2008 Ahead of Time GmbH
Monty Metzger
                  www.monty.de
                 monty@monty.de




Ahead of Time         Page 51     © 2008 Ahead of Time GmbH
Was kann eigentlich
      alles verschickt
              werden?

           Ein kurzer Erfahrungsbericht.




Ahead of Time                              Page 52   © 2008 Ahead of Time GmbH
Ahead of Time   Page 53   © 2008 Ahead of Time GmbH
Ahead of Time   Page 54   © 2008 Ahead of Time GmbH
Ahead of Time   Page 55   © 2008 Ahead of Time GmbH
Ahead of Time   Page 56   © 2008 Ahead of Time GmbH
Ahead of Time   Page 57   © 2008 Ahead of Time GmbH
Ahead of Time   Page 58   © 2008 Ahead of Time GmbH
Ahead of Time   Page 59   © 2008 Ahead of Time GmbH
Shifting Paradigm
Skip Viewpoints & Changing Perspectives




  Ahead of Time           Page 60         © 2008 Ahead of Time GmbH
quot;This 'telephone'
           has too many shortcomings
         to be seriously considered as a
            means of communication.quot;



                    1876
                                  Western Union internal memo, 1876




Ahead of Time           Page 61                      © 2008 Ahead of Time GmbH
quot;Everything
                that can be invented
                    has been invented.quot;
                                Charles H. Duell, Commissioner,




                          1899
                                U.S. Office of Patents, 1899.




Ahead of Time                 Page 62                             © 2008 Ahead of Time GmbH
1979, the first commercial
        mobile phone was launched
        by NTT in Japan.




                  1979
                               WIKIPEDIA




Ahead of Time        Page 63               © 2008 Ahead of Time GmbH
1989 the WWW was invented at CERN in Geneva.

      1992 the World -Wide Web




                          1992
       was released.




                                                 Picture: Worlds First Web-Server

Ahead of Time                    Page 64                © 2008 Ahead of Time GmbH
In April 1994, quot;Jerry's Guide to
    the World Wide Webquot; was
    renamed quot;Yahoo!quot;




Ahead of Time
                1994Page 65      © 2008 Ahead of Time GmbH
1995 - Amazon.com went online.




                1995
                             Wikipedia




Ahead of Time      Page 66               © 2008 Ahead of Time GmbH
1998 Google Inc. was founded.




Ahead of Time
                1998
                   Page 67    © 2008 Ahead of Time GmbH
1999
        i-mode was launched
        in Japan.




                  1999
                               Wikipedia




Ahead of Time        Page 68               © 2008 Ahead of Time GmbH
NTT Docomo in Japan
          introduced
        3G (Third Generation)
                       Network.




Ahead of Time
                  2001Page 69     © 2008 Ahead of Time GmbH
Germany
         bidding for UMTS (3G) licenses.




Ahead of Time
                2004  Page 70     © 2008 Ahead of Time GmbH
3.3 billion mobile phone
         users worldwide.
                500M China, 250M US, 225 M India.
                (November 2007)




Ahead of Time
                                  2007
                                   Page 71          © 2008 Ahead of Time GmbH
3G continued growth,
 20-25% penetration in western markets,
 70% penetration in Korea and Japan.




Ahead of Time
                2007
                  Page 72     © 2008 Ahead of Time GmbH
OPERA Browser
12 mio active users
2,5 billion Page Impressions per month




  Ahead of Time
                  2008     Page 73       © 2008 Ahead of Time GmbH
2007, the
        iPhone was introduced.
                    Until today, 6 Mio. have been sold worldwide.




Ahead of Time
                2007    Page 74                      © 2008 Ahead of Time GmbH
2008, the
        iPhone 3G was introduced.




                2008
                                June 9th, 2008




Ahead of Time         Page 75                    © 2008 Ahead of Time GmbH
Today,
                 98% of iPhone Users
                 surf the Internet.




Ahead of Time
                2008
                  Page 76    © 2008 Ahead of Time GmbH
„mobile“ is new „battleground“
        for Tech-Companies.




Ahead of Time
                2007  Page 77     © 2008 Ahead of Time GmbH
Ahead of Time.
Der Zeit voraus.




  Ahead of Time    Page 78   © 2008 Ahead of Time GmbH
Ahead of Time   Page 79   © 2008 Ahead of Time GmbH
Von der

                      Zukunft
                      in die

                      Gegenwart.


Ahead of Time   Page 80         © 2008 Ahead of Time GmbH
Wohin geht die Reise im digitalen Zeitalter?
Reise in die Zukunft.




  Ahead of Time            Page 81             © 2008 Ahead of Time GmbH
The future is here.
             It‘s just not widely
          distributed yet.
                     William Gibson




Ahead of Time                   Page 82   © 2008 Ahead of Time GmbH
The World
   is flat?

Ahead of Time   Page 83   © 2008 Ahead of Time GmbH
The World
is spiky!
 Ahead of Time   Page 84   © 2008 Ahead of Time GmbH
Mega-Cities.
Globale Hot-Spots.




Ahead of Time        Page 85   © 2008 Ahead of Time GmbH
Rahmenbedingungen.
                Wachstum für Innovation.




Ahead of Time                     Page 86   © 2008 Ahead of Time GmbH
Mega-Cities.
Globale Hot-Spots.




Ahead of Time        Page 87   © 2008 Ahead of Time GmbH
Trend Tour.
                Die Zukunft des Marketing


Ahead of Time                Page 88        © 2008 Ahead of Time GmbH
Rahmenbedingungen.
                Hot-Spots für Innovation.




Ahead of Time                     Page 89   © 2008 Ahead of Time GmbH
Ahead of Time   Page 90   © 2008 Ahead of Time GmbH
Ahead of Time   Page 91   © 2008 Ahead of Time GmbH
Von der

                      Zukunft
                      in die

                      Gegenwart.


Ahead of Time   Page 92         © 2008 Ahead of Time GmbH
Future Shopping
Who is your Consumer?




 Ahead of Time          Page 93   © 2008 Ahead of Time GmbH
Who is your Consumer?




 Ahead of Time          Page 94   © 2008 Ahead of Time GmbH
Who is your Consumer?




Technographics vs. Demograhics


 Ahead of Time          Page 95   © 2008 Ahead of Time GmbH
Social Retailling
 Discovery Wines
Top Sellers




                       Long Tail
       Ahead of Time               Page 96   © 2008 Ahead of Time GmbH
Top Selling
Ranking Queen sells the top 10 products only
Tokyo, Japan




    Ahead of Time          Page 97             © 2008 Ahead of Time GmbH
What is sold here?




 Ahead of Time       Page 98   © 2008 Ahead of Time GmbH
T-Shirts at UNIQLO
Flagship Store, Tokyo




 Ahead of Time          Page 99   © 2008 Ahead of Time GmbH
Retail Innovation
Shopping on the next level




 Ahead of Time               Page 100   © 2008 Ahead of Time GmbH
Shop, Scan & Deliver
Container Store, New York City




 Ahead of Time             Page 101   © 2008 Ahead of Time GmbH
Social Retailling
Mirror by Icon Nicholson




 Ahead of Time             Page 102   © 2008 Ahead of Time GmbH
Social Retailling
Discovery Wines




Social Retailling
Mirror by Icon Nicholson




 Ahead of Time             Page 103   © 2008 Ahead of Time GmbH
Customer Customize
Your unique product




 Ahead of Time        Page 104   © 2008 Ahead of Time GmbH
Customer Customize
Your unique product




 Ahead of Time        Page 105   © 2008 Ahead of Time GmbH
Ubiquitous Commerce
Special Interest Shops




  Ahead of Time          Page 106   © 2008 Ahead of Time GmbH
Easy to use?
User+Ability = Usability.


   Ahead of Time            Page 107   © 2008 Ahead of Time GmbH
Visual Search
Web 2.0 meets eCommerce




 Ahead of Time            Page 108   © 2008 Ahead of Time GmbH
Visual Search
Look-a-like-search




  Ahead of Time      Page 109   © 2008 Ahead of Time GmbH
Authenticity
What consumers really want.




 Ahead of Time            Page 110   © 2008 Ahead of Time GmbH
Authenticity:

                25% percent of
                people have posted
                reviews of products
                or services online,
                providing a service
                to other shoppers.
                Yahoo and OMD Study, 2007




Ahead of Time      Page 111                 © 2008 Ahead of Time GmbH
User Generated Content
Text & Video Reviews




  Ahead of Time        Page 112   © 2008 Ahead of Time GmbH
91% rank
                consumer content
                as the #1 aid to a
                buying decision.
                JC Williams Group, 2007




Ahead of Time       Page 113              © 2008 Ahead of Time GmbH
Never Shop Alone.
Stuff you like. People like you.


   Ahead of Time               Page 114   © 2008 Ahead of Time GmbH
Social Shopping
Web 2.0 meets eCommerce




 Ahead of Time            Page 115   © 2008 Ahead of Time GmbH
Social Networking
500+ Groups for „Shopping“
Biggest Group 20.000+ members




  Ahead of Time                 Page 116   © 2008 Ahead of Time GmbH
Von der

                       Zukunft
                       in die

                       Gegenwart.


Ahead of Time   Page 117         © 2008 Ahead of Time GmbH
AMAZON launched the
        eBook „Kindle“.




Ahead of Time
                2007Page 118   © 2008 Ahead of Time GmbH
2010
Mobile Technology
ePaper will become mainstream




  Ahead of Time           Page 119   © 2008 Ahead of Time GmbH
Mobile Communication.
ePaper, Virtual Avatar & Identitfication.




  Ahead of Time                Page         © 2008 Ahead of Time GmbH
Mixed Reality.
Mobile Tutor.




  Ahead of Time   Page   © 2008 Ahead of Time GmbH
Ubiquitous Network.
Einkaufen in der Zukunft.




  Ahead of Time             Page   © 2008 Ahead of Time GmbH
Von der

                       Zukunft
                       in die

                       Gegenwart.


Ahead of Time   Page 123         © 2008 Ahead of Time GmbH
Join the
Digital
Conversation




Ahead of Time   Page 124   © 2008 Ahead of Time GmbH
Mobile is speeding up
this conversation!



Ahead of Time    Page 125   © 2008 Ahead of Time GmbH
TIME
                           Speed of Communication



                           1 Week
                           1 Day
                           1 Hours
                           1 Minute
                           ........
Ahead of Time   Page 126                © 2008 Ahead of Time GmbH
How big is your

                 Digital
                Footprint?




Ahead of Time       Page 127      © 2008 Ahead of Time GmbH
Social Map.
Analyse your digital activities.




   Ahead of Time                   Page 128   © 2008 Ahead of Time GmbH
What do you learn
                    from all this?
                    ‣      Digital Conversation.

                    ‣      Paradigm Shift:
                           Change your Viewpoint.

                    ‣      HotSpots:
                           From the future to the present.

                    ‣      Mobile is the new battleground.

                    ‣      Consumer Technographics.

                    ‣      Shopping Trends: New Retail
                           Experience, Customization,
                           Visual Search, Social Shopping.

                    ‣      Social Map:
                           Your Digital Footprint.

Ahead of Time   Page 129                         © 2008 Ahead of Time GmbH
Create the Future.




Ahead of Time   Page 130          © 2008 Ahead of Time GmbH
Ahead of Time GmbH

                       ‣   Monty C. M. Metzger
                           Founder

                           t 089 - 1212 72 99
                           m 0178 - 81 66 818
                           e monty@aheadoftime.de

                       ‣   www.aheadoftime.de
                           www.manager-tours.de

                       ‣   Private Blog:
                           www.monty.de




Ahead of Time   Page                       © 2008 Ahead of Time GmbH

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