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Understanding User Motivations in Online and Mobile Photo Sharing
1. “ An Offer You Can’t Refuse” The Roots of Persuasion: Understanding User Motivations in Online/Mobile Photo Sharing Mor Naaman Yahoo! Research Berkeley
12. Results: Tagging Motivation Taxonomy I can tell my mom [with the tag] “look, we went to…” “ If I tagged ahead of time I can go back and get all my pictures of [my children]…” “ I want at least one hook of association in there that can help me reconstruct…” “ I tag photos with what I think might be interesting to other people, stuff I think people will like”
16. Done! With Shane Ahern, Morgan Ames, Dean Eckles, Nathan Good, Simon King, Rahul Nair Know any great UED people? Looking for summer internships? We’re hiring. More fun and games: http://whyrb.com Mor Naaman [email_address]
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18. A few motivating facts Average Tags, Public ZoneTag Photo: 2.2 Average Tags, Public Shozu Photo: 0.97 Average Tags, Private ZoneTag Photo: 1.85
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Notes de l'éditeur
“An offer you can’t refuse: because we are looking for an offer that is rooted in the user’s own motivation.” Read: ZoneTag and Flickr