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GROW 
YOUR TWITTER FOLLOWERS
FOLLOW MORE PEOPLE 
There is a 50% chance 
they will Follow you back!
FIND THE RIGHT FOLLOWERS Not all followers are equal in terms of being a potential client, influencer, or friend…
MIX IT UP 
POTENTIAL CLIENT 
INFLUENCER 
COMPETITION 
FRIENDS
TARGET YOUR FOLLOWERS 
These are folks that tweet on topics that you have identified as prime keywords. 
People talking about X topic are most likely in the market for the product or service you are offering. 
The Potential Customer 
Make it easy… Grab a Free moreFollow.com account Plug in YOUR keywords and get recommendations every day!
TARGET YOUR FOLLOWERS 
These are the people like bloggers, writers, and business owners that are authority figures in their particular industry. 
Look for influencers that have made it top 25 or top 50 lists. 
Begin with the follow and go from there! 
The Potential Influencer 
Make it easy… 
Grab a Free moreFollow.com account 
Plug in YOUR names and get recommendations every day!
TARGET YOUR FOLLOWERS 
There is nothing better than spying on the competition and Twitter is the perfect place to do it. 
The Competition 
Make it easy… 
Grab a Free moreFollow.com account 
Plug in YOUR competition and get recommendations every day! 
This can give you ideas for your own posts but also can be most useful when creating other marketing campaigns.
Mix up your posts with a variety of text, pictures and videos!
Tweet Baby, Tweet!
DON’T JUST SELF PROMOTE! 
Curate Content Like A Pro 
~Share Blog Post from a variety of sources 
~Use tools like Scoop.it and BizSugar to find fresh content to share 
~Be helpful by answering questions and you’ll be a hero 
~Retweet others content that you find may be useful to your followers. The more you retweet the greater your chances of others reciprocating by retweeting your posts. 
WHAT TO TWEET? 
Things to Share 
• Blog Post 
• Newsletters 
• Product Updates 
• New Features 
• Be honest with your users when something goes wrong but tell them how and when you are going to fix it. 
• Tell a funny story about something that happened in your office.
THE ANATOMY OF A GREAT TWEET 
Mix Up Your Content 
Informational, Statistics, Tips or Advice, Inspirational, Appreciation & Questions 
Example:
INCREASE ENGAGEMENT 
A Few Rules to Follow: 
Keep Tweets Short - less than 100 characters have 17% Higher Engagement 
Tweets with Links receive 86% Higher Retweets 
Tweets with #hashtags receive 2x more engagement 
2 or more #hashtages drop engagement 17% 
Use Images to get 2x higher engagement 
Ask for a "Retweet“ with the word spelled out for 23 times higher Retweet Rate 
Source salesforcemarketingcloud.com
Round The Clock 
• Tweet 24/7! 
• 30% HIGHER engagement during busy hours from 8 AM – 7 PM! 
• Don’t forget about weekends! 
WHEN SHOULD YOU TWEET?
Have a complete profile that inspires people to follow YOU!
ROCK YOUR PROFILE 
Use image real estate wisely! 
Showcase your strengths. 
Your profile should be professional and thorough. 
1500 x 500 pixels
PROFILE IMAGE 
DON’T @name2343244 – Use a name that’s easy to forget! Use the standard issue picture that no one cares about! 
DO 
@YourRealName - Pick a name people can remember! 
Use a profile picture that is clear, professional, and recognizable! 
– OR – 
Use profanity or negative images! 
BE RECOGNIZABLE
PROFILE INFORMATION 
160 
Characters 
Be clear about who you are and what you do! 
Use links & hashtags 
Include your location and your main link.
GROW YOUR FOLLOWERS CHECKLIST 
Mix up the people you follow by potential customer, influencer, competitor & News 
Follow new people often! 
Be ready to engage with your followers or it will all be for nothing. 
Research people to understand your target audience. 
FOLLOWING THE RIGHT PEOPLE
GROW YOUR FOLLOWERS CHECKLIST 
Post often with fresh content from multiple sources. 
Be gracious and inspiring! Thank people with retweets & @mentions 
Add value by paying attention to what others are saying so you participate wisely. 
Don’t be a Twitter drone! Keep your Tweets interesting and varied. 
ENGAGING TWEETS
GROW YOUR FOLLOWERS CHECKLIST 
Your header image (1500 x 500 pixels) tells a story about you! 
Your profile bio is complete and informative. 
You include links and #hashtags that are relevant. 
Profile image is clean and professional. You use the same image across networks. 
KILLER PROFILE
BY LAURA KIMBALL 
@laurakimball
See how easy it is to manage your Twitter 
http://morefollow.com/features 
WHAT DO YOU WANT FROM YOUR TWITTER?

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How to Grow Your Twitter Followers

  • 1. GROW YOUR TWITTER FOLLOWERS
  • 2. FOLLOW MORE PEOPLE There is a 50% chance they will Follow you back!
  • 3. FIND THE RIGHT FOLLOWERS Not all followers are equal in terms of being a potential client, influencer, or friend…
  • 4. MIX IT UP POTENTIAL CLIENT INFLUENCER COMPETITION FRIENDS
  • 5. TARGET YOUR FOLLOWERS These are folks that tweet on topics that you have identified as prime keywords. People talking about X topic are most likely in the market for the product or service you are offering. The Potential Customer Make it easy… Grab a Free moreFollow.com account Plug in YOUR keywords and get recommendations every day!
  • 6. TARGET YOUR FOLLOWERS These are the people like bloggers, writers, and business owners that are authority figures in their particular industry. Look for influencers that have made it top 25 or top 50 lists. Begin with the follow and go from there! The Potential Influencer Make it easy… Grab a Free moreFollow.com account Plug in YOUR names and get recommendations every day!
  • 7. TARGET YOUR FOLLOWERS There is nothing better than spying on the competition and Twitter is the perfect place to do it. The Competition Make it easy… Grab a Free moreFollow.com account Plug in YOUR competition and get recommendations every day! This can give you ideas for your own posts but also can be most useful when creating other marketing campaigns.
  • 8. Mix up your posts with a variety of text, pictures and videos!
  • 10. DON’T JUST SELF PROMOTE! Curate Content Like A Pro ~Share Blog Post from a variety of sources ~Use tools like Scoop.it and BizSugar to find fresh content to share ~Be helpful by answering questions and you’ll be a hero ~Retweet others content that you find may be useful to your followers. The more you retweet the greater your chances of others reciprocating by retweeting your posts. WHAT TO TWEET? Things to Share • Blog Post • Newsletters • Product Updates • New Features • Be honest with your users when something goes wrong but tell them how and when you are going to fix it. • Tell a funny story about something that happened in your office.
  • 11. THE ANATOMY OF A GREAT TWEET Mix Up Your Content Informational, Statistics, Tips or Advice, Inspirational, Appreciation & Questions Example:
  • 12. INCREASE ENGAGEMENT A Few Rules to Follow: Keep Tweets Short - less than 100 characters have 17% Higher Engagement Tweets with Links receive 86% Higher Retweets Tweets with #hashtags receive 2x more engagement 2 or more #hashtages drop engagement 17% Use Images to get 2x higher engagement Ask for a "Retweet“ with the word spelled out for 23 times higher Retweet Rate Source salesforcemarketingcloud.com
  • 13. Round The Clock • Tweet 24/7! • 30% HIGHER engagement during busy hours from 8 AM – 7 PM! • Don’t forget about weekends! WHEN SHOULD YOU TWEET?
  • 14. Have a complete profile that inspires people to follow YOU!
  • 15. ROCK YOUR PROFILE Use image real estate wisely! Showcase your strengths. Your profile should be professional and thorough. 1500 x 500 pixels
  • 16. PROFILE IMAGE DON’T @name2343244 – Use a name that’s easy to forget! Use the standard issue picture that no one cares about! DO @YourRealName - Pick a name people can remember! Use a profile picture that is clear, professional, and recognizable! – OR – Use profanity or negative images! BE RECOGNIZABLE
  • 17. PROFILE INFORMATION 160 Characters Be clear about who you are and what you do! Use links & hashtags Include your location and your main link.
  • 18. GROW YOUR FOLLOWERS CHECKLIST Mix up the people you follow by potential customer, influencer, competitor & News Follow new people often! Be ready to engage with your followers or it will all be for nothing. Research people to understand your target audience. FOLLOWING THE RIGHT PEOPLE
  • 19. GROW YOUR FOLLOWERS CHECKLIST Post often with fresh content from multiple sources. Be gracious and inspiring! Thank people with retweets & @mentions Add value by paying attention to what others are saying so you participate wisely. Don’t be a Twitter drone! Keep your Tweets interesting and varied. ENGAGING TWEETS
  • 20. GROW YOUR FOLLOWERS CHECKLIST Your header image (1500 x 500 pixels) tells a story about you! Your profile bio is complete and informative. You include links and #hashtags that are relevant. Profile image is clean and professional. You use the same image across networks. KILLER PROFILE
  • 21. BY LAURA KIMBALL @laurakimball
  • 22. See how easy it is to manage your Twitter http://morefollow.com/features WHAT DO YOU WANT FROM YOUR TWITTER?