SEO Ranking Factors

Search Engine Ranking Factors 2010

Search Engine Ranking Factors 2010 Who Am I? My name is Craig Parker, I work for the Soula Digital Marketing Agency, a related company to MoreNiche ,[object Object],[object Object],[object Object],[object Object]

Search Engine Ranking Factors 2010 What are We Going to Look at? This short presentation will cover what my team and I feel are the most important search engine ranking factors in 2010 and how to effectively change your site for the better. We will examine; ,[object Object],[object Object],[object Object],[object Object]

Search Engine Ranking Factors 2010 What is a Ranking Factor? Ranking Factor is a catch all term used to described potential attributes of the Google (or any search engine) Algorithm. There are some basics facts about Ranking Factors you may or may not already know; ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Ranking Factors 2010 Established Factors Many basic ranking factors you are already familiar with, they are the SEO bread and butter you have heard about 100x before however you should never take things for granted in the world of SEO. Here’s some basic ranking factors you will have heard of; ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We’re going to take a closer look at these and more attributes and highlight which ones are still relevant and why as well as which ones are becoming obsolete.

Search Engine Ranking Factors 2010 Understanding Consistency & Relevance While analysing the different ranking factors you will hear me reference consistency and relevance a lot. Consistency is, in my opinion, one of the most overlooked aspects of SEO. On a basic level maintaining SEO consistency and relevance means accurate keyword research applied in a systematic way to the site with easily connecting themes and expected content. It also means keeping your entire site at one quality level, whatever level that may be. Consistency is about more than your site though. It is about the links you gain and your competition as well as the standards you set for adhering to on your own site. Users like consistency too. Consistency does, without a doubt affect rankings but it is not a ranking factor itself, more the thread that ties them together. Consistency also has a part in branding which for larger site SEO is extremely important. Use keyword tools like the Wonder Wheel, Google Insights and Wordtracker to connect subjects on your site and find related keywords.

Search Engine Ranking Factors 2010 What Consistency Isn’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Ranking Factors 2010 Domains & TLDs Strong Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword rich domains are still a strong ranking signal, but they can effect you both ways

Search Engine Ranking Factors 2010 URLs Medium Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],URLs and Domains are not the same thing, always remember this!

Search Engine Ranking Factors 2010 Title Data Strong Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The ever important title tag, keep it short and to the point but remember your CTR’s

Search Engine Ranking Factors 2010 Meta Tags Medium Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Historically important, recently used a lot less but may be picked back up in the future.

Search Engine Ranking Factors 2010 Images & SEO Medium Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],Alt text can effect main rankings and image SEO can bring in valuable traffic

Search Engine Ranking Factors 2010 H Tags Medium Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],A recent hot topic H tags were historically a strong factor but more recently have been thrown into doubt

Search Engine Ranking Factors 2010 Keyword Density Medium-High Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],A much disputed ranking factor that does make a difference but there is no magic answer

Search Engine Ranking Factors 2010 PageRank Low Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One of the most important ranking signals of yesterday has little relevance in modern SEO

Search Engine Ranking Factors 2010 Page Speed Low Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],A low importance signal that may grow in strength as time goes on

Search Engine Ranking Factors 2010 Internal Links Medium Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],Internal links are still an important ranking factor but ensure you don’t misuse them or try and manipulate internal PR

Search Engine Ranking Factors 2010 External Links Strong Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],External link building is still an important factor, quality and relevance still outweigh quantity.

Search Engine Ranking Factors 2010 External Links (cont.) Strong Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],External link building is still an important factor, quality and relevance still outweigh quantity.

Search Engine Ranking Factors 2010 Freshness & Authority Strong Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Freshness and Authority are two more qualitative site metrics that interact with other ranking factors

Search Engine Ranking Factors 2010 Tools I Recommend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Ranking Factors 2010 Tools I Recommend GZIP Tester – Find out if you enabled GZIP Correctly http://www.gidnetwork.com/tools/gzip-test.php Google Insights – Find search volume patterns and related keyword information http://www.google.com/insights/search/ Google Rich Snippets Testing – If your site can use them, test it here http://www.google.com/webmasters/tools/richsnippets XML Sitemaps – Best sitemap script and even generates small ones for free http://www.xml-sitemaps.com/

Search Engine Ranking Factors 2010 Tools I Recommend Header Status Checker – Make sure your redirects and 404 pages are working correctly! http://www.webrankinfo.com/english/tools/server-header.php Search Based Keyword Tool – More Volume focused keyword research http://www.google.com/sktool/ Wonder Wheel – Find Google’s opinion on related topics for your sites and new content ideas

Search Engine Ranking Factors 2010 Other Resources SEO Htaccess Template – Here is an annotated template htaccess file, remove # to remove comment status and activate sections and remember to replace example.com etc with your own domains. You still need to know what you’re doing though! http://www.soula.com/sem/htaccess.zip http://www.huomah.com - A great SEO Blog with reliable information on almost every aspect of SEM http://www.seomoz.org – Often simple but great for keeping on top of frequent changes or when big shifts happen, always watch the whiteboard videos http://googlewebmastercentral.blogspot.com/ - Official Google WM blog, always keep on top of news. http://blog.searchenginewatch.com/ - Great for general industry news

Search Engine Ranking Factors 2010 Any Questions?

SEO Ranking Factors

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