This document outlines 25 things that have been learned about using small business video. Some of the key points include: 1) Online video represents a great opportunity for small business growth and higher margins as print advertising declines. 2) Small businesses are seeing good results from online video advertising, driving more adoption. 3) Custom video productions that feature the business owner engaging with customers create more engagement and action than stock videos. 4) Online video reduces customer uncertainty and helps create trust in a brand. As more people and businesses utilize online video, it is becoming a core component of online marketing strategies.

1. Great Ads for the Little Guy [email_address]

2. 25 25 things we’ve learned about small business video

4. 2) Killer Product for YPs Video represents the best opportunity Video represents the best opportunity As print revenues decline YPs are looking for high-margin growth areas online. for growth and margin.

5. 3) SMB's Love Online Video 11,000 + 11,000 + Custom Productions Custom Productions The affordable nature of online video, combined with the results seen by SMBs is driving adoption of video by firms traditionally shut out of television advertising.

7. 5) Put That Camera Away Professional script and voiceover can create same compelling content for camera-shy owners. camera shy camera shy Some business owners are

8. 6) Recession Advertising effective measurable affordable In tough economic times video represents a cost-effective, measurable advertising solution that works. effective measurable affordable Small business’s get results with online video.

10. 8) Custom Beats Stock Custom productions create more engagement & action than stock products

11. 9) They Work 24% 55% 30% 32% Source: TurnHere and partner research 32% Increase in clicks around video content 30% Users who visited a physical place of business after watching video 55% Users who visited a web site after watching video 24% Users who made a purchase after watching video

13. 11) Trust Me. I’m a __________. Video creates trust. Video advertising has succeed by building emotional connections between people and brands. Video creates trust. Online video reduces uncertainty to the point where customers feel comfortable connecting with you.

14. 12) What types of businesses love video? Restaurants Dentists Auto Repair Plumbers Movers Limo service Home repair Attorneys Hair salons Veterinarians Car dealers Florists Insurance Bars & Nightlife

16. 14) Local Producers with Local Sensibilities authentic regional feel Local producers paired with local business owners capture an authentic regional feel that can't be replicated any other way.

20. 18) Filmmaker Coverage is Tough Deliverance, Georgia? Getting a filmmaker in New York City is easy, but what about Deliverance, Georgia? Consistency across the network is the key.

23. 21) Executive Buy-in Critical Sales leadership must make video a priority Video-specific goals and incentives are a strong motivator Leverage production partner co-marketing programs Reinforce message regularly

27. 25) Everyone Loves a Winner Businesses increasingly look to video as core component of successful online marketing. Video-Enabled Small Businesses 2007-2012 Source: Kelsey Group, 2008 Source: eMarketer, 2008 Total US Online Video Ad Spend 2007-2012 ($mm) Businesses increasingly look to video as core component of successful online marketing.

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