Aula 1 de Conteúdos Av para novos media sobre novos formatos de conteúdos. Mestrado em Comunicação Multimédia da Universidade de Aveiro

2. 1
2
3
4

4. http://watch.blinkx.com/

5. Top-down
[Bowman, S, 2003 ]

6. Top-down
Bottom-up
[Bowman, S, 2003 ]

10. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

11. http://www.youtube.com/watch?v=6Cf7IL_eZ38

12. ingredientes
#a era da Web 2.0 (facilitada)
uma cultura de participação
consumidor-produtor novos
modelos de media novos
conteúdos

14. http://www.youtube.com/user/FiveYear#p/u/0/Tlmho7SY-ic
http://www.youtube.com/watch?feature=player_embedded&v=p6t1AKyras4#!

15. Um marco | lonelygirl 15
Mito, amadorismo, ... | Reinventado na lógica UGC
A história
http://www.youtube.com/watch?v=R5X
kq3AN2Io&feature=player_embedded
#!
http://www.lg15.com/

16. 44M 428M
Reality show, disco Publicidade,…
>205 M 901M
Oprah… Tudo 
http://www.youtube.com/watch?v=ZgnJWT7i5Ig

18. 
Nicoletta Iacobacci, EBU

19. “Suzelle Berthier has
been found dead in her
apartment. The police
believe there has been
an accident, but
Gaëlle, the victim’s
sister, is
unconvinced.“
Web series: 65 ep.
3500 utilizadores ativos
diariamente : 15 ‘ p/ visita
Web > tv > telefone
10M page views

22. http://www1.lost-in-val-sinestra.com/

25. http://www.starwarsuncut.com/

27. ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Media
http://itvt.com/interview/8402/interview-albert-cheng-evp-digital-media-disneyabc-television-
group-and-lori-schwartz

28. ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Media
“It was enough of a success, both in terms of the revenue we got last year
and viewership that it is something we're going to continue to do. But
we're going to refine it.”
“an audience 18 to 34, we accomplished that. That was predominantly the
audience we were engaging on those platforms.”
“But the goal ultimately is to figure out how we create a great ad
experience for advertisers.”
“Once we understand what the consumer-experience is, and how it's
valued, then we'll figure out the best way to monetize it. ”
Albert Cheng, EVP of digital media at Disney/ABC Television Group

29. http://www.youtube.com/watch?v=zqbXBcUbmYw

30. https://market.android.com/details?id=com.turner.tbs.android.conan&feat
ure=search_result#?t=W251bGwsMSwxLDEsImNvbS50dXJuZXIudGJzL
mFuZHJvaWQuY29uYW4iXQ..

32. 
•
•
•
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33. http://www.youtube.com/watch?v=6Xa8l8MpNfU