This document discusses gamification and how it can increase end-user engagement. It begins by defining gamification and outlining common challenges with end-user engagement, such as inactivity in loyalty programs and low adoption of enterprise software. It then discusses how gamification works based on psychological principles like status, rewards, and achievement. Examples are given of how gamification has increased user comments, time on site, and employee engagement for other companies. Finally, practical examples are described for applying gamification to learning, project management, and metadata tasks in SharePoint.

1. From zero to hero with
Gamification
Tim Gorree & Jussi Mori

2. Organizers
#ProductivityDay

3. Presenters
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Jussi Mori
Twitter: @JussiMori
About me: About.me/jussi.mori
SharePoint and productivity consultant
Founding partner
Tim Goree
Twitter: @Digistars
About me: About.me/digistar
Senior System analyst

4. Content
 What is Gamification and End-User engagement
 The challenges of End-user engagement
 Gamification in detail
 From zero to hero with Gamification, practical
examples of Gamification
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5. Gamification live demo!
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#Gamification at #Productivityday

6. Common challenges with
End-User engagement
 Let’s have a look at some numbers
 Customers:
• 54% are inactive in loyalty programs
• 69% don’t use online communities
 Employees:
• 50% don’t fully adopt to enterprise software
• 88% don’t use social enterprise software
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Source: Badgeville – Gamification platform provider

7. Common challenges with
End-User engagement
 Some common problems with Information portals
• High bounce rates: Users have a look and do not
return to the site
• Low adoption: Users rarely visit and use the sites
• Differentiation: most intranet sites look the same ->
Boring
• Too few or negative referrals: People do not talk
about the sites or give negative feedback
• No click-throughs: Users do not react to e-mails
which contain “Deep links”
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8. Common challenges with
End-User engagement
 The Technology acceptance model
External
variables
Perceived
usefulness
Simple
To use
Personal
attitude
Intention
to use
Actual
system use
The Gamification influence point!
Source: Technology Acceptance Mocel (TAM) by Fred Davis 1985
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9. Gamification in detail
 Why does this work?
 The SAPS principle
 Hyper available feedback loops
 The FLOW state
 Practical examples for Gamification in a
SharePoint environment
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10. Why does this work
 People have fundamental desires for:
• Status
• Reward
• Achievement
• Self-Expression
• Competition
• Altruism
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11. Does this really work?
 World class companies have introduced Gamification
imperatives and have measured the following improvements
on different user behavior levels:
• 500% increase in user comments and activity in the Intranet
• 140% increase time on site
• 600% gain in shop clicks
• 2000% surge in social sales
• 60% increase in Employee engagement
• 250% growth in training compliance
Source: Five key engagement imperatives whitepaper by Badgeville
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12. What’s the “beef”?
 When more people participate, you can…
• improve collaboration
• improve individual motivation
• speed up the learning process
• improve system / content analytics
• Last but not least, predict End-User behavior!
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13. The SAPS rewarding
principle
 S for Status: Bragging rights about a certain status.
 A for Access: Giving privileged access to users. For instance
VIP lanes in nightclubs.
 P for Power: Giving “power” over other users in the system.
For example forum moderation.
 S for Stuff: Tangible objects to win. Freebies, goodies, etc.
Rewards to drive End-User motivation!
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14. Hyper available feedback
loops
• A player is always aware of the current progress
within the game
• A player is always aware of the next steps ahead
and how to get there
• A player always knows if she or he performs well
• A player can use this information to bring his or
her skills to the next “level”
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15. The FLOW state
• Achieving of FLOW – The players state between anxiety
and boredom, meeting his own motivational level in that
experience.
Source: The FLOW theory by Mihaly Csikszentmihalyi
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16. The FLOW state
 Some examples when being in a FLOW state
• While driving a car during high traffic
• While playing an exciting game
• While fly fishing
• While doing sports
• While listening to music we love
• Etc.
When we are in a FLOW state, we are in the most productive
state on the current task at hand!
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17. The FLOW state
 In FLOW state we…
• focus and our senses are sharp and clear
• do not feel at all self conscious
• forget all worries and anxieties entirely
• experience a sense of full control
• feel time differently
• find the current activity intrinsically rewarding
• experience a merge of action and awareness
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18. Practical examples of
Gamification in SharePoint
 Use case eLearning
 Use case Project management
 Use case Metadata
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19. Use case eLearning
 Track and visualize earned skills of employees
 Use hyper available feedback loop principle
to visualize and bring transparency to progress
 Use leader boards for status and badges for
reward
 Give access to “advanced” content after
reaching a certain level
 Create tutorials for newbies, to learn about
company related information
 Use avatars to express progress and allow
individualization
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20. Concept and design by Peaches Industries

21. Use case Project
management
 Gamify time and task reporting for project
members
 Give rewards for completed tasks / user stories /
whole projects
 Visualize project progress
 Past, present, Future
 My progress, team progress
 Use hyper available feedback loop principle to
boost project performance
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22. Concept and design by Peaches Industries

23. Use case metadata in
SharePoint
 Status through metadata
 Metadata Hero! 30 percent of all documents
uploaded have high quality metadata
 Metadata Superhero! All uploaded documents
have high quality metadata
 Metadata Rockstar! Filled in all documents with
metadata in a teamsite
 Metadata Archaeology! Sent feedback about
term sets to the portal team
 Metadata Flashmobber! Termsets have been
extended by the user directly
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24. Concept and design by Peaches Industries

25. On the bottom line…
Source: Living and breathing the social workplace, by Daniel Kraft, NewsGator
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26. Thank you!
#Gamification at #Productivityday