In this presentation, Morph Labs' Chairman Winston Damarillo discusses disruptive "as a Service" models and talks about the lowering costs of becoming a technology entrepreneur, as more and more IT services become "commoditized".

1. Everything Digital as a
Service (EDaaS)
Y4IT 2008
Winston Damarillo

2. About me
Geek
Venture Capitalist
Pinoy Technopreneur
Got Lucky @ Intel
Startup-a-holic

3. A Role Model
Christian Golingho
one of Exist Global’s
pioneering employees
UP Professorial Grant 2007

4. The NETWORK is the
computer
Over a decade ago, this
guy predicted that the
NETWORK will
become the
COMPUTER

5. The NETWORK is your office
A couple of young
Geeks from Stanford
started Google to
become the ubiquitous
search engine and
added Online
Apps like Gmail,
Google Apps and
Blogger

6. The NETWORK is your
Entertainment System
Former Paypal employees
founded and built
YouTube from a garage
in CA, USA to enable quick
and easy sharing of videos.
Google acquired
YouTube for $1.6B in
2006.

7. The NETWORK is where
you connect & collaborate
Facebook has its roots as
a hobby project before
growing to be a national
student phenomenon at
Harvard. Today, it is the
world’s largest social
networking site and
also the fastest
growing.

8. The NETWORK is your
Development Center
Brian Behlendorf
created a virtual bottom-up
software factory -- the
Apache Foundation --
that paved the growth of the
community-developed
software movement, also
known as the “open
source” community

9. The Opportunity in
EDaaS
SaaS 65B
$51.5B downloads/views
Web 2.0 2012 for user generated
content
IDC
Web Advertising 2010
In-Stat
$3.6B
Online Gaming $5.8B 2012
2011 Forrester $11.8B
Open Source S/W IDC
2012
Development Strategy
$19.3B Analytics
2011
Web-delivered Content Gartner

10. Law of EDaaS
Entrepreneurship
The cost of becoming an EDaaS
entrepreneur will shrink by 2X
every year
Amazon Web Services
Open Source Movement
Morph AppSpace

11. The Missing Ingredient
You!