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Network HR Magazine Marketing Opportunities in 2012
1.
2. About Network HR
Network HR Magazine is the most widely read bi-lingual human
resources magazine in China. Every quarter over 6,500 HR
professionals and senior managers from many of the world’s
largest multinational companies in China receive their copy, and
due to the long shelf life of physical magazines this overall
readership level is in excess of 16,000 decision making
professionals!
So what’s it all about?
Network HR is China-centric with articles researched on issues
facing China-based HR professionals, in the fields of:
- Recruitment - Training & Development
- HR law - Relocation of expatriates
- HR technology - Strategy
-Benefits and Remuneration
And because it’s bilingual both Chinese and senior expatriates read
Network HR!
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3. How do we measure readership?
QR code or bit.ly link (ie. bit.ly/meridien) embedded in
1. Network HR article or on advertisement.
Bit.ly website records
2. ‘clicks’. Data made
public to advertiser.
PRINT
3.
Website appears in
mobile device or
computer browser. ONLINE
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4. How do we link articles to meetings?
1.
Interview with advertiser (eg. Michael
2.
Advertiser linked
Page) included in Network HR article. to public demo on
same topic
E-MAIL
PRINT
Advertiser attends
3.
demo and data
highlighted in
presentation. FACE-to-FACE
Advertiser meets
attendees. 4
5. Campaign Components
Marketing Demonstrations
Each month ClarkMorgan runs four marketing demonstrations in
Beijing, Shanghai, Shenzhen and Hong Kong. Attendance is between
60 to 80 HR professionals from multinational companies who are
readers of Network HR and are active in the human resouces
community.
Premier Events held in February, May, August and November are
paid lunch events with leading experts in the fields of leadership,
sales, cross culture and management.
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6. Marketing Demonstrations 2012
italics = Waiting for
return of contract
Beijing Monthly Event Sponsors
Topic Trainer Date Venue 1 2 3 4
January Difficult Conversations for HR Jamie Dixon 11th Wed Vantone PageUp People
February PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 17th Fri Vantone PageUp People
March Motivating the 80s and 90s Generation in China Gary Isse 16th Fri Vantone PageUp People
April Project Management for Human Resources Made Easy Patrick McDonald 12th Thu Vantone PageUp People
May PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 24th Thu Vantone PageUp People
June Presenting Mid Year Results Confidently Rupert Munton 29nth Fri Vantone PageUp People
July Writing Skills to Improve the Onboarding Process Jamie Dixon 19th Thu Vantone
August PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 24th Fri Vantone
September Time Management to Improve Work/Life Balance Patrick McDonald 19th Wed Vantone
October Negotiating Intra-Office Politics Rupert Munton 19th Fri Vantone
November PREMIER EVENTS: Managing Remote Teams Gary Isse 14th Fri Vantone
December Becoming Successful in a Multi-Cultural Organisation Maggie Nee 14th Fri Vantone
Shanghai Monthly Event Sponsors
Topic Trainer Date Venue 1 2 3 4
January Difficult Conversations for HR Jamie Dixon 13th Fri Eton Hotel Pageup People Naked Retreats
February PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 15th Wed Eton Hotel Pageup People Naked Retreats
March Motivating the 80s and 90s Generation in China Gary Isse 14th Wed Eton Hotel Pageup People Naked Retreats
April Project Management for Human Resources Made Easy Patrick McDonald 13th Fri Eton Hotel Pageup People Naked Retreats
May PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 25th Fri Eton Hotel Pageup People Naked Retreats
June Presenting Mid Year Results Confidently Rupert Munton 21st Thu Eton Hotel Pageup People Naked Retreats
July Writing Skills to Improve the Onboarding Process Jamie Dixon 20th Fri Eton Hotel Naked Retreats
August PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 21st Tue Eton Hotel Naked Retreats
September Time Management to Improve Work/Life Balance Patrick McDonald 21st Fri Eton Hotel Naked Retreats
October Negotiating Intra-Office Politics Rupert Munton 18th Thu Eton Hotel Naked Retreats
November PREMIER EVENTS: Managing Remote Teams Gary Isse 15th Thu Eton Hotel Naked Retreats
December Becoming Successful in a Multi-Cultural Organisation Maggie Nee 12th Wed Eton Hotel Naked Retreats
Shenzhen Monthly Event Sponsor
Topic Trainer Date Venue 1 2 3 4
January Difficult Conversations for HR Jamie Dixon 18th Wed Marco Polo PageUp People
February PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 23rd Thu Marco Polo PageUp People
March Motivating the 80s and 90s Gerneration in China Gary Isse 23rd Fri Marco Polo PageUp People
April Project Management for Human Resources Made Easy Patrick McDonald 20th Fri Marco Polo PageUp People
May PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 18th Fri Marco Polo PageUp People
June Presenting Mid Year Results Confidently Rupert Munton 15th Fri Marco Polo PageUp People
July Writing Skills to Improve the Onboarding Process Jamie Dixon 11th Wed TBA
August PREMIER EVENTS: Developoing Leaders Internally Jeff Lunz 17th Fri TBA
September Time Management to Improve Work/Life Balance Patrick McDonald 14th Fri TBA
October Negotiating Intra-Office Politics Rupert Munton 25th Thu TBA
November PREMIER EVENTS: Managing Remote Teams Gary Isse 23rd Fri TBA
December Becoming Successful in a Multi-National Organisation Maggie Nee 21st Fri TBA
Hong Kong Monthly Event Sponsor
Topic Trainer Date Venue 1 2 3 4
January Difficult Conversations for HR Jamie Dixon 19th Thu Regus Business Center
February PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 24th Fri Regus Business Center
March Motivating the 80s and 90s Generation in Hong Kong Gary Isse 22nd Thu Regus Business Center
April Project Management for Human Resources Made Easy Patrick McDonald 19th Thu Regus Business Center
May PREMIER EVENTS:: Negotiating Employment Contracts Morry Morgan 16th Wed Regus Business Center
June Presenting Mid Year Results Confidently Rupert Munton 13th Wed Regus Business Center
July Writing Skills to Improve the Onboarding Process Jamie Dixon 13th Fri Regus Business Center
August PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 16th Thu Regus Business Center
September Time Management to Improve Work/Life Balance Patrick McDonald 12th Wed Regus Business Center
October Negotiating Intra-Office Politics Rupert Munton 23rd Tue Regus Business Center
November
December
PREMIER EVENTS: Managing Remote Teams
Becoming Successful in a Multi-National Organisation
Gary Isse
Maggie Nee
21st Wed
20th Thu
Regus Business Center
Regus Business Center
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7. Campaign Components
Advertisements and Quotations
Network HR is a great way to get your name known, either via ‘hard’
advertisements, or ‘soft’ quotations or written by your company.
Being represented in Chinese media is a great way to build your
brand! Quotations are also used in marketing demonstrations, so you
get ‘more bang for your buck’!
Please review the schedule list of articles for Q1, 2, 3 and 4 and let
us know where you would like to appear. Or even recommend a
topic that you would like to see appear in a future issue of Network
HR.
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8. Pricing - Advertising
Advertisement Dimension/Specifications Price (RMB)
Back Cover 210 w x 285 h 22,500/issue
Inside Front 210 w x 285 h 18,200/issue
Inside Back 210 w x 285 h 17,300/issue
Full Page 210 w x 285 h 16,200/issue
½ Page (Premium) 90 w x 260 h 15,300/issue
½ Page 188 w x 126 h 13,400/issue
½ Page 94 w x 252 h 13,400/issue
Company listing 20 words + logo 1,000/issue
Demonstration Sponsorship Two banners (90 cm wide x 2 m high) 4,200/event
Website Advertising Small 1,000/month
Website Advertising Large 2000/month
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9. Q1 - Issue #34
Confirmed Articles
Section in Network HR Article
Strategy Building Culturally Competent Multinational Teams
Training & Development Project Management for Human Resources Made Easy
Recruitment Negotiating Employment Contracts
Recruitment 10 Ways to Cut Recruitment Costs
Benefits & Remuneration Corporate Retreats in China
Technology Remote Management Tools
Advice TBD
Training & Development Cross-Cultural Programs
Training & Development Multinational Teams
Corporate Social Responsibility TBD
Legal TBD
Work/Life Balance Family Friendly Weekend Getaway
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10. Q2 - Issue #35
Confirmed Articles
Section in Network HR Article
Strategy Presenting Mid-Year Results
Training & Development Writing Skills to Improve the Onboarding
Process
Training & Development Developing Leaders Internally
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11. Q3 - Issue #36
Confirmed Articles
Section in Network HR Article
Work/Life Balance Time Management to Improve Work/Life
Balance
Strategy Negotiating Intra-Office Politics
Strategy Managing Remote Teams
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12. Q4 - Issue #37
Confirmed Articles
Section in Network HR Article
Strategy Becoming Successful in Multi-Cultural
Organisations
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13. Network HR Print Schedule
Task/Issue Q1 Q2 Q3 Q4
Final Article January 2nd April 2nd July 2nd September 28th
Submission
Final Artwork January 10th April 16th July 16th October 15th
Booking
Final Receipt of January 22nd April 27th August 1st November 1st
Artwork
Send Issue to February 1st May 7th August 7th November 7th
Printer
Mail Out February 7th May 15th August 15th November 15th
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14. Next Step
I look forward to discussing co-operation with you in the future.
Please feel free to call or e-mail me on the details below:
Morry Morgan
Marketing Director
Mobile: 13641633795
Phone: 021 5403 5500 ext. 108
E-mail: morry.morgan@clarkmorgan.com
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