Our Mission: The Non-Profit Braun Foundation sees itself as a mediator for the needs of schools, universities, businesses and exchange organisations, and a facilitator for the intercultural education of (future) applicants, the further education of internationally placed employees, as well as supporting individuals and organisations in other related areas. Our Vision: We would like to contribute towards a mutual understanding between cultures, and develop and promote different educational and economic systems. To this end, the foundation facilitates crucial exchanges and meetings at an international level. Our Values: Tolerance, Integration and intercultural communication are very complex terms. The Braun Foundation brings these principles to life, and through an operational and supportive foundation business, incorporates them into our daily lives and our society. To reach our goals and fulfill our vision we cooperate, support and interlink colleges, high-schools, state and private universities, Language Schools and Exchange organisations, NGOs, NPOs, private companies and State Organisations. Together with the extensive and diverse Braun Foundation network we have established the International Exchange Service of the Braun Foundation (PESIE) and the International PESIE Student ID Card (IPSC). The project "Preparation Colleges in Germany" complements the Foundation's main purposes and activities.

1. The Braun Foundation for International Exchange
Mission, Vision & History
1
Target Groups & Market
Areas of activity of the Foundation

2. Our Philosophy
Tolerance, Integration und Intercultural Exchange
2
OurMission
The Foundation sees itself as a mediator for the needs of schools, universities, businesses
and exchange organisations, and a facilitator for the intercultural education of (future)
applicants, the further education of internationally placed employees, as well as supporting
individuals and organisations in other related areas.
OurVision
The Foundation would like to contribute towards a mutual understanding between
cultures, and develop and promote different educational and economic systems. To this
end, the foundation facilitates crucial exchanges and meetings at an international level.
Our Values
Tolerance, Integration and intercultural communication are very complex terms. The Braun
Foundation brings these principles to life, and through an operational and supportive
foundation business, incorporates them into our daily lives and our society.

3. 3
GISELA BRAUN IN INTERN. OFFICE
HARALD BRAUN & INTERN. EDUCATIONAL
EXCHANGE
FOUNDING, DEVELOPMENT & MANAGEMENT
“USA”
FOUNDING OF THE BRAUN FOUNDATION
FOUNDING OF THE EXCHANGE SERVICE “PESIE”
EXCHANGE PROGRAMS BY AND FOR HIGHER
EDUCATION INSTITUTIONS
INTRODUCTION OF IPSC
BRANCH “VIENNA”
BRANCH “UK”
CO-HOST FOR 1ST PREPARATION COLLEGE IN
BERLIN
The Braun Foundation
From 1980: Gisela Braun, first active in an international
context with her work as assistant to the deputy
Secretary-General of a large German foundation with a
managerial position in the international office.
From 1987: Harald Braun, the first points of contact with international
educational exchange and the importance of intercultural competence in
various collaborations with exchange organisations in Germany within his
area of responsibility i.e. the development of higher education services
for a large German service provider.
2000 – 2006: Foundation, development and management of the
branch “USA” for an international service provider. In particular, the
experience in the USA emphasised the importance of intercultural
competence.

5. Harald Braun
5
Chairman
Network
Worldwide ca. 13,000 contacts,
of which 7,800 crucially in D, AT
and CH
Experience
Working since 1987 in various
divisions and functions in
international educational
exchange
Motivation
Bringing together education
and business in an
intercultural context
Authenticity
Recognised compliance of
personal values with
professional activities

6. The Board of the Braun Foundation

7. Organisational Chart of the Foundation
+43 650 445 44 33
Martin Moessmer
The Advisory Board for the German Language Area
FeelsLikeHome.eu
Sascha Schmidt
ESL – Language Travel
Sören Köppen
Housing Lüneburg eV
Accommodation Service for
Internationals
Josef Theisig
Former Konrad Adenauer Foundation
Kurt Gamerschlag
College Council

8. Capa International Education
Michael Woolf Benjamin Lorch
CIEE
Ted Underwood
Oaktree- Educational Agents
The International Foundation Advisory Board
Frances Tsakonas
ISNUK
http://www.braun-stiftung.org/braun-stiftung/ueber-die-
stiftung/stiftungsrat.html
Thomas Meyer
STA Travel

9. Connected Worldwide!
The Braun Foundation is connected across the
world through memberships in associations and
umbrella organisations!
Memberships of the Braun Foundation 9

11. 3 Core Areas – 1 Goal 10

12. PESIEThe International Exchange Service of the Braun Foundation

13. The “Missing Link” between Education and Business!
“If you want to go fast, go alone. If you
want to go far, go with others.”
African Proverb
12
A. Exchange Website Pesie

14. Areas of Activity of the PESIE Programme

15. 15
Advantages for Students
01 02 03
04 05 06
01 02 03 04 05 06

16. 16
Advantages for Employers
01 02 03
04 05 06
01 02 03 05 0604

17. 17
Recruitment Services Programme Development Strengthening the Alumni
Integration in Funding Access to Network
Advantages for Higher Education Institutions

18. Project & Objectives Market Definition
Needs Analysis
First, we carry out a “Need
Matching” with our partners.
What resources are
available? Are the ideas
realistic with the available
resources?
Together, the content of the
project is defined, and
targets are set for each
project phase.
Segmentation of the target
group and market is
essential to the success of
the project. In addition, a
precise definition of the
framework of the project
will contribute to its
success.
The Braun Foundation helps
in every project phase –
including realisation,
implementation and
subsequent evaluation.
Content & Objectives Definition
Implementation
17
PESIE Project Phases

19. Mmoessmer@Braun-Stiftung.org
+43 650 445 44 33
www.Braun-Stiftung.org
The Braun Foundation for International Exchange
Am Sandberg 36
53757 Sankt Augustin
Germany
Martin Moessmer
Assistant to the Board
It is not possible to create a standardised offer for
participation and development of an individual
programme tailored to your needs.
Contact us!

20. IPS CardInternational PESIE Student ID Card

21. International Pesie Service Card
A friendship founded on business is
better than a business founded on
friendship.
JOHN D. ROCKEFELLER
20
B. IPSC – International ID

22. 22
Advantages for Cardholders
01 02 03
04 05 06
01 02 03 04 05 06

23. 23
Advantages for Institutions
01 02 03
04 05 06
01 02 03 05 0604
Universities, Language Institutes, Exchange Organisations, Associations, Foundations or Employers

24. IPSC – International Student ID at cost price or free
Scaling

25. The Braun Foundation for International Exchange
Am Sandberg 36
53757 Sankt Augustin
Germany
Participation in our IPSC programme is simple,
straightforward, and costs only the price of the card,
or it can even be free.
Contact us!
Mmoessmer@Braun-Stiftung.org
+43 650 445 44 33
www.Braun-Stiftung.org
Martin Moessmer
Assistant to the Board

26. Funding & Projects
Intercultural Communication & Cooperation should be strengthened!

27. Basically, all institutional projects in this context are eligible
for funding.
The decision of a purely financial aid commitment is made by
the Board of the Foundation in close cooperation with the
Deutsche Stiftungszentrum beim Stifterverband für die
Deutsche Wissenschaft (The Association for the Promotion
of Science and Humanities)
In addition to financial support, the Foundation also aids
projects through special newsletters, events, donations and
organisational support.
Brilliant thinking is rare, but courage is
in even shorter supply than genius.
Peter Thiel
25
C. Funding & Projects

28. HBraun@Braun-Stiftung.org
+49 (0)170 2435076
www.Braun-Stiftung.org
The Braun Foundation for International Exchange
Am Sandberg 36
53757 Sankt Augustin
Germany
Harald Braun
Chairman
Due to the great demand and the limited resources
of the Braun Foundation, each project must be
evaluated according to strict selection criteria. The
Foundation Board regularly chooses the most
promising projects from its selection!

29. Additional Services
Intercultural Competence, Help & Support!

30. With the help of specialists and experts in these
complex areas, we will support, accompany and
help to deal with any difficulties or problems.
28
Additional Services

31. Mmoessmer@Braun-Stiftung.org
+43 650 445 44 33
www.Braun-Stiftung.org
The Braun Foundation for International Exchange
Am Sandberg 36
53757 Sankt Augustin
Germanhy
Martin Moessmer
Assistant to the Board
So that our partners can respond to your
individual needs and desires, a needs analysis is
performed first.
Contact us!

33. EUROPE
In particular, the majority of IPSC cardholders and Pesie
partners are found in the German language countries.
United Kingdom
The 2nd largest market, and completes
the strong market presences and
extensive network of the Braun
Foundation in Europe.
North America
The 3rd strongest market. H.
Braun’s 7-year presence in North
America accounts for the rapidly
growing number of partners
(universities and IPSC benefit
providers) in the market.
Rest of the World
The partner network of
the Braun foundation
extends all the way to
Asia, the Arabian
Peninsula and South
America.
32
Regions of Activity of the Braun Foundation
Europa (insb. dt. Raum)
Großbritannien
Nordamerika & Australien
Rest der Welt

34. 34
The Network of the Braun Foundation
37%
42%
21%
Network (In 03/15)
Privatwirtschaft Bildungsbereich Diverses

35. Regular mailing campaigns are sent to individual stakeholders of the Foundation!
35
Art & Culture PESIE
IPSC
Help for the network
Information on our network

36. Target Groups

37. 37
“Business to Customer”
Students (Outgoing)
Students (Incoming)
School Children (Outgoing)
Interns (Incoming)
Interns (Outgoing)

38. 38
“Business to Business”
Higher
Education
Institutions
Schools
Language
Schools
Institutions
Exchange Organisations
BusinessClubs & Associations
NGOs

39. The benefits of each individual increases with the size of the network of the Braun Foundation!
39
Schulen
Network Effect

40. MarketPotential, Volumes & Trends

41. Europe (incl. UK)
Europe (esp. German language area)
UK
Germany & UK
Austria & Switzerland
France, Spain, Italy
The Rest of Europe

42. German Students Abroad (2010)

43. New Foreign Students in Germany (2010)

44. Student’s Mobility in Europe
57%
20%
10%
13%
REGIONS THAT HOST THE LARGEST NUMBER OF
MOBILE STUDENTS (2014)
North America and Western Europe East Asia and the Pacific
Central and Eastern Europe Rest of the World
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
14.000.000
2000 2011 2014 2020 2025
Mobile Students Worldwide
Negative Development Normal Development Positive Development
2011 2014 2020 2025
Ca. 4,200,000 Ca. 5,000,000 Ca. 6,500,000 Ca. 8,500,000
Ca. 4,200,000 Ca. 5,000,000 Ca. 7,000,000 Ca. 10,000,000
Ca. 4,200,000 Ca. 5,000,000 Ca. 8,000,000 Ca. 12,000,000
Europe (esp. German language area)
UK

45. Europa (esp. German language area)
UK
Students in Europe
115 108
98
80 79 79
215
264
17
280
62
72
32
117
16
28
60
23
0
50
100
150
200
250
300
UK Germany Poland France Italy Spain
Top 6 Countries (2014)
Universities Incoming Outgoing
0 2 4 6 8 10 12 14 16 18 20
United States
United Kingdom
France
Australia
Germany
Russian Federation
Japan
Canada
China
Italy
%
Top 10 Destination Countries Worldwide (2013)
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
UK Germany Poland France Italy Spain
Students Total (2014)

46. Worldwide Situation
Expatriates, Students and Facts about other important groups for the Braun Foundation
2012 2024
Individual Workers
74%
Students
9%
Retired Expatriates
4%
Corporate Transferees
1%
Other Expats (Non-
Working, Children)
12%
Expatriates Worldwide
Individual Workers Students
Retired Expatriates Corporate Transferees
Other Expats (Non-Working, Children)
2009 2013 2017
North America & Australia
Asia & Rest of the World
Worldwide
694.400
189.500
123.700
117.600
62.500
62.400
58.100
55.600
53.800 51.600
Top 10 Countries of Origin of Mobile Students
China India Republic of Korea Germany Saudi Arabia France United States Malaysia Viet Nam Iran

47. Conclusion
Please be aware that the Braun Foundation is
a non-profit organisation, and therefore
receives no commission or other
performance-related pay!
We rely on donations, and greatly appreciate
your supporting us with such a donation!